# B2B digital marketing agency for pipeline, not form fills > Source: https://prontx.com/digital-marketing/b2b/ | Publisher: ProntX | Last updated: 2026-10-10 ## Summary ProntX is a B2B digital marketing agency for UK SaaS, technology and professional services companies. We run LinkedIn advertising, B2B SEO, Google Ads for lead generation and email nurture, connected to HubSpot, Salesforce or Pipedrive so results are measured in sales-qualified leads. B2B SEO starts from £595 a month, rolling monthly. LinkedIn ads, B2B SEO and lead generation PPC connected to your CRM, so we optimise for sales-qualified leads and closed revenue rather than cheap downloads. Overview ## What does a B2B digital marketing agency need to get right? It needs to fill your sales pipeline with companies that can actually buy. That means targeting decision makers, giving them content that helps them make the case internally and measuring results in qualified opportunities, not downloads. The weak point of most B2B digital marketing is the gap between marketing and sales. Campaigns report hundreds of leads, sales says they are students and competitors, and nobody can tell which channel produced last quarter’s biggest deal. ProntX works as a B2B digital marketing agency that closes that gap, linking every campaign to your CRM and optimising towards sales-qualified leads. B2B buyers rarely act on the first visit. A finance director might find you through a Google search, read two articles, see a LinkedIn ad a fortnight later and finally book a call after a colleague asks ChatGPT for a shortlist of suppliers. Each step matters, and each needs to be tracked well enough that you can see what is working without crediting everything to the last click. We plan around that reality. Search captures people who already know they have a problem. LinkedIn reaches the buying committee before they start searching. Email and retargeting keep you in view through a long sales cycle. All of it is connected to the CRM, so we can see which activity produced meetings, proposals and signed contracts. Channels ## Which B2B digital marketing services do we offer? Six channels chosen by deal size, sales cycle and how your buyers research. Most B2B companies start with two or three. Reach the committee ### [LinkedIn advertising](/social-media-marketing/b2b-social-media/) Targeting by job title, seniority, function, company size and industry, with Lead Gen Forms, document ads, thought leader ads and retargeting of people who engaged. Capture demand ### [PPC for lead generation](/ppc/google-ads-management/) Google Ads on high-intent searches, with strict negative keywords to filter out job seekers, students and DIY researchers, plus competitor and category campaigns. Build authority ### [B2B SEO](/seo/b2b-seo/) Service and solution pages, comparison content, industry pages and expert articles that rank for the problems your buyers search for and get cited by AI assistants. Nurture ### [Email sequences](/email-marketing/) Lead nurture, trial onboarding and re-engagement sequences in HubSpot or your email platform, triggered by behaviour and lifecycle stage. Qualify faster ### [AI lead qualification](/ai-development/) Website chat agents that answer product questions, ask qualifying questions and book meetings straight into your sales team’s calendars. Convert ### Landing pages and web Demo, pricing and case study pages designed for B2B buyers, with short forms, clear next steps and tracking that records lead source in the CRM. LinkedIn ## How do we run LinkedIn campaigns that produce pipeline? With narrow audiences, an offer worth a decision maker’s time and ruthless pruning of anything that brings the wrong job titles. LinkedIn rewards precision and punishes broad targeting with expensive, irrelevant leads. ### Audience and offer We build audiences from job function, seniority and company size, then layer in uploaded lists of target accounts and your existing CRM contacts as exclusions or lookalikes. Audience expansion stays off until we know what a good lead looks like. Offers are matched to intent: a short benchmark report or checklist for cold audiences, a case study or webinar for warm ones, and a direct consultation offer only for people who have already engaged. ### Formats and follow-up Lead Gen Forms usually produce more leads at a lower cost, but quality can suffer, so we add qualifying questions and sync responses straight to your CRM for fast follow-up. Document ads work well for gated guides, and thought leader ads put a founder or specialist’s own posts in front of target accounts. Every campaign is reviewed weekly against what sales says about the leads, not just against cost per lead. First 90 days ## What happens in the first three months? Tracking and lead definitions come first, then paid campaigns, then content that compounds. You see qualified lead data from the second month. Month 1 ### Foundations Ideal customer profile, lead stages agreed with sales, CRM source tracking, offline conversion set-up and a review of your key landing pages. Month 2 ### Launch Google Ads on high-intent searches and LinkedIn campaigns to the core audience, plus the first priority pages for B2B SEO. Month 3 ### Optimise Budget moves towards the campaigns producing sales-qualified leads, nurture sequences go live and the content plan is set for the next quarter. CRM integration ## How do we measure sales-qualified leads instead of form fills? By connecting the ad platforms, your website and your CRM, then feeding deal stages back into the campaigns. Bidding then learns from pipeline, not from any contact form. ### What we set up - Lead source, campaign and keyword captured on every form and stored on the CRM record - Lifecycle stages agreed with sales: lead, marketing-qualified, sales-qualified, opportunity, won - Offline conversion imports from HubSpot, Salesforce or Pipedrive into Google Ads and LinkedIn - Enhanced conversions for leads to improve match rates - Dashboards showing cost per sales-qualified lead and pipeline value by channel ### Why it changes results When Google Ads only sees form fills, it finds more people who fill in forms, including competitors and students. When it sees which leads became opportunities, it starts finding more people like your real buyers. The same applies to LinkedIn audiences. This also gives you an honest answer in the board meeting: what marketing cost, how much qualified pipeline it produced and how much closed. If a channel produces volume but no pipeline, we cut it. B2B SaaS ## How does B2B SaaS digital marketing differ? SaaS buyers compare options openly, often trial before speaking to sales, and increasingly ask AI assistants for shortlists. Content and campaigns need to win those comparisons. Search ### Pages buyers look for Comparison and alternative pages, integration pages for the tools you connect with, use case pages by role and industry, and a clear pricing page. These rank for high-intent searches and give AI assistants accurate facts to quote. Paid ### Campaigns tied to activation Competitor and category search campaigns, LinkedIn campaigns to target accounts, and conversion tracking based on activated trials or booked demos rather than sign-ups that never log in again. Strategy ## What does a B2B digital marketing strategy look like? It maps offers and channels to each stage of the buying journey, with budgets weighted towards the stages where you are losing prospects. | Buyer stage | What they need | Channels and offers | | Unaware of the problem | A reason to pay attention | LinkedIn thought leader and document ads, expert articles | | Researching solutions | Clear explanations and options | B2B SEO content, guides, comparison pages, webinars | | Building a shortlist | Proof, pricing signals, fit | Google Ads on solution searches, case studies, retargeting | | Deciding | Confidence and a simple next step | Demo or consultation pages, email nurture, sales enablement content | We agree the ideal customer profile and lead definitions with your sales team first, because a strategy that marketing likes and sales ignores will not survive the quarter. Why ProntX ## Why choose ProntX as your B2B digital marketing partner? Senior people who understand sales pipelines, published prices, rolling contracts and accounts that stay in your name. Pipeline focus ### Sales and marketing in one view We sit in on sales feedback, read lost-deal notes where you share them and adjust targeting accordingly. Build capability ### Pages, chat and automation Landing pages, CRM workflows and AI qualification agents are built by the same team that runs your campaigns. Terms ### No long retainer Rolling monthly contracts, ad spend billed direct by LinkedIn and Google, and a reply within one working day. Pricing ## How much do B2B digital marketing services cost? Each channel starts at a published monthly price, ex VAT, with ad spend paid directly to the platforms. Typical B2B programmes combine two or three channels. | Service | Starting price | Notes | | B2B SEO | From £595 a month | Higher for large sites, several markets or heavy content needs | | Google Ads management | From £450 a month plus ad spend | Includes offline conversion set-up | | LinkedIn and social | From £650 a month plus ad spend | Organic, paid or both | | Email nurture | From £450 a month | Sequences, lifecycle emails, CRM workflows | | AI qualification agent | From £2,500 one-off | Chat agent linked to your CRM and calendars | Most requested SEO and AI search from £595/month Local and small business SEO, GEO and AEO included [What is included ](https://prontx.com/seo/) PPC and Google Ads from £450/month Management fee. Ad spend is paid direct to Google [What is included ](https://prontx.com/ppc/) Social media marketing from £650/month Organic content plus paid social management [What is included ](https://prontx.com/social-media-marketing/) AI chatbot or automation from £2,500 one-off Assistants and workflows trained on your data [What is included ](https://prontx.com/ai-development/) Who we help ## Which B2B companies do we work with? Companies selling considered purchases to other businesses, usually with a sales team and a CRM, from early-stage SaaS to established service firms. - B2B SaaS - IT and managed services - Professional services - Manufacturing and engineering - Logistics and couriers - Healthcare suppliers - Recruitment - Commercial property services See how we work with specific sectors on our [industries page](/industries/). **Find out where your pipeline is leaking** Our [free audit](/free-audit/) reviews your campaigns, website conversion paths and CRM tracking, and arrives as a personal video within 2 working days with the three changes we would make first. ## Frequently asked questions ### How is B2B digital marketing different from B2C? B2B purchases usually involve several decision makers, higher contract values and sales cycles of weeks or months. That changes everything: targeting is by job role and company rather than interest, content must help a buyer justify the decision internally, and success is measured in qualified pipeline and closed deals rather than immediate sales. Most B2B leads also pass through a sales team before revenue appears. ### What is a sales-qualified lead? A sales-qualified lead is a prospect your sales team has accepted as a genuine opportunity: the right type of company, a real need, a budget and a timeframe. It differs from a marketing-qualified lead, which has simply shown interest, for example by downloading a guide. We agree the definition with your sales team before launch and optimise campaigns towards it. ### Is LinkedIn advertising worth the cost? LinkedIn clicks cost more than Google or Meta, but no other platform lets you target by job title, seniority, company size and industry with the same accuracy. For high-value B2B services it often produces better pipeline per pound despite the higher click price. It works best with a clear offer, tight audiences and CRM tracking that shows which leads became opportunities. ### Can you connect campaigns to our CRM? Yes. We work with HubSpot, Salesforce, Pipedrive and similar CRMs. We capture the source of every lead, pass it into the CRM record and, where the platforms allow, send qualified and closed deal stages back to Google Ads and LinkedIn. That lets bidding systems learn which clicks produce real opportunities instead of any form fill. ### Do you work with B2B SaaS companies? Yes. For SaaS we focus on demo requests and qualified trials, comparison and alternative pages, integration pages, competitor and category search campaigns and nurture sequences for trial users. We also help with AI search visibility, as many software buyers now ask ChatGPT or Perplexity for tool shortlists before visiting any vendor website. ### How long does B2B SEO take to bring leads? Expect four to nine months before organic search becomes a reliable lead source, depending on competition and how much useful content you already have. B2B search volumes are lower than consumer markets but each enquiry is worth more. Paid search and LinkedIn usually carry lead flow while B2B SEO builds. ### What does a B2B digital marketing plan include? A short document covering your ideal customer profile, the buying committee and their concerns, channel choices and budget split, the offers for each funnel stage, lead definitions agreed with sales, CRM and tracking set-up, and the reporting you will receive. We review it every quarter against pipeline and revenue data, then adjust budgets and content priorities. ### Do you offer account-based marketing? We run practical account-based campaigns: uploading target company lists to LinkedIn, building matched audiences from your CRM, tailoring ads and landing pages to priority sectors and tracking engagement by account. For most mid-sized B2B firms this delivers the benefits of ABM without the cost of a dedicated platform. Larger programmes can be scoped on request. ## Price From £595 per month plus VAT. Full pricing: https://prontx.com/pricing/ ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com