# Digital marketing by industry, planned around your sector > Source: https://prontx.com/industries/ | Publisher: ProntX | Last updated: 2026-10-10 ## Summary ProntX provides digital marketing by industry for UK businesses, including dentists and clinics, law firms, trades, ecommerce, B2B and SaaS, professional services, automotive, real estate and healthcare. We adapt SEO, PPC, websites and social to how each sector's customers search and to the advertising rules it must follow, from £595 a month for SEO. Dentists, law firms, trades, online shops, B2B companies and more. Each sector searches, buys and is regulated differently, so each gets a different plan. Why sector matters ## Why plan digital marketing by industry? Because customers in each sector search differently, trust different signals and are protected by different rules. A plan built for an online shop will waste money for a law firm, and the reverse is just as true. Digital marketing by industry is not about swapping logos on a template. It means knowing that people search for an emergency plumber on a phone at night, that dental patients compare reviews and before-and-after policies, and that law firms must publish certain prices under SRA rules. ProntX uses that knowledge to choose the right channels and avoid the mistakes that cost sector newcomers months. Three things change from sector to sector. First, intent: how urgent the need is and how long people research. Second, trust: which credentials, reviews and proof convince someone to get in touch. Third, regulation: which claims you can make in an ad or on a web page, and which you cannot. What does not change is our approach. The same senior team plans and runs your SEO, ads, website and content, prices are published and contracts are rolling monthly. Your sector shapes the plan; it does not change how honestly we report on it. Sectors ## Which industries do we serve? Nine sectors where we know the search patterns, the buying journey and the rules. Follow the links for detailed sector pages. Healthcare ### [Dentists and clinics](/industries/dentists/) SEO for dentists, treatment pages for implants and Invisalign, Google Business Profile and review growth, with GDC and CAP rules respected throughout. Legal ### [Law firms](/industries/law-firms/) Law firm SEO by practice area and office, SRA price transparency pages, solicitor profiles that show real expertise and PPC for high-value matters. Home services ### [Trades](/industries/trades/) SEO for plumbers, electricians, builders and roofers, Local Services Ads, service-area pages, reviews and call tracking. Retail ### [Ecommerce](/digital-marketing/ecommerce/) Shopping ads, product SEO, email flows and reporting based on margin for Shopify and WooCommerce stores. Business to business ### [B2B and SaaS](/digital-marketing/b2b/) LinkedIn, B2B SEO and lead generation PPC connected to your CRM and measured on sales-qualified leads. Advisory ### Professional services Accountants, consultants and financial advisers, where trust, credentials and clear service pages matter more than volume. Motor ### Automotive Garages, dealers, van suppliers and parts brands. Brands we have built for include Auto and Marine Urethane and Direct Vans Ltd. Property ### Real estate Estate and letting agents, where local area pages, valuation lead campaigns and branch-level Business Profiles do most of the work. Health ### Healthcare Private clinics, physiotherapists and aesthetic practices, with careful handling of medical claims and prescription-only treatments. Each sector page explains the search terms that bring enquiries, the trust signals that turn visitors into bookings and the rules that shape what you can say. If you run a dental group with several practices, a law firm with offices in different towns or a trade business covering a wide radius, the location structure of your website and Business Profiles becomes as important as the content itself, and we plan that from the start. What changes ## How does the plan change from one industry to the next? Mainly in the lead channel, the trust signals we build and the rules we write around. Here is a snapshot across our main sectors. | Sector | How customers search | Key trust signals | Usual lead channels | | Dentists | Local, treatment-led, comparison of prices and reviews | Reviews, GDC numbers, clinician profiles | Local SEO, treatment pages, Google Ads | | Law firms | Careful research, often urgent for some practice areas | Solicitor profiles, published prices, SRA badge | Practice-area SEO, PPC, local SEO per office | | Trades | Urgent, mobile, near me searches | Reviews, accreditations, photos of real jobs | Business Profile, Local Services Ads, Google Ads | | Ecommerce | Product and price comparison | Reviews, delivery and returns terms | Shopping ads, SEO, email, paid social | | B2B and SaaS | Long research by several people | Case studies, expertise, integrations | LinkedIn, B2B SEO, search ads | Regulated sectors ## How do we handle advertising rules in regulated industries? We write campaigns and pages with the relevant codes in mind and flag anything risky before it goes live. Final sign-off on regulated claims stays with you. Every UK business advertising online must follow the CAP Code, enforced by the Advertising Standards Authority. That rules out misleading claims, unsupported superlatives and testimonials that do not reflect typical experience. Some sectors add their own layer: dental practices follow GDC guidance on advertising, law firms follow SRA transparency and conduct rules, and financial firms must follow FCA rules on financial promotions. - No promises of outcomes or guaranteed results in ads or on pages - Careful use of before-and-after images and patient or client stories - Registration numbers, regulator details and complaints information shown where required - No advertising of prescription-only medicines to the public - Price information published where your regulator expects it What stays the same ## What do all our industry plans have in common? The same working method, whatever your sector: find out what an enquiry is worth, track it properly, then put budget where it produces the most qualified enquiries for the money. Measurement first ### Tracking before spending Calls, forms, bookings and sales are tracked in your own Google Analytics and ad accounts before we spend a pound on campaigns. A clinic counts consultation bookings, a law firm counts qualified case enquiries and a shop counts profit. We report on those numbers every month, not on impressions. Answers, not adjectives ### Content built to be quoted Customers now ask Google AI Overviews and ChatGPT which dentist, solicitor or plumber to use. Pages that answer real questions clearly, show who wrote them and state facts such as prices, areas covered and credentials are more likely to be found and cited by those systems. Size-appropriate plans ### Budgets that match the business A sole trader and a ten-branch group in the same sector need very different plans. For owner-run firms, our [small business marketing](/digital-marketing/small-business/) page explains what to do first with £500 to £1,500 a month. Fair terms ### Your accounts, no lock-in Every sector gets the same terms: published starting prices, rolling monthly contracts, ad spend paid direct to the platform and all accounts, domains and code kept in your name. Start here ## How do you find out what would work in your sector? Ask for a free audit. A senior member of the ProntX team records a personal video review of your marketing within 2 working days, measured against what works in your industry. **What the audit covers** Your website, local and organic search visibility, Google Business Profile, any ad accounts you share and the sector rules that affect your marketing, with the three changes we would make first. [Request your free audit](/free-audit/). ## Frequently asked questions ### Why does industry experience matter in digital marketing? Because the same tactic can work in one sector and fail or break rules in another. A plumber's customers search in an emergency on a phone, a law firm's clients research carefully and compare credentials, and a dental practice must follow GDC and advertising guidance on claims. Knowing these patterns saves months of testing and avoids compliance problems. ### Which industries does ProntX work with? We work with dentists and private clinics, law firms and solicitors, trades and home services, ecommerce brands, B2B and SaaS companies, accountants and other professional services, automotive businesses, estate and letting agents, and healthcare providers. If your sector is not listed, we have likely worked with something similar, and the free audit will show how we would approach it. ### Do you understand advertising rules in regulated sectors? We build campaigns and pages with the relevant rules in mind, including the CAP Code enforced by the ASA, GDC guidance for dental practices and SRA transparency requirements for law firms. We flag claims that look risky and suggest compliant wording. We are not lawyers or regulators, so final sign-off on regulated claims stays with you or your compliance lead. ### Will you work with my competitors? For local businesses we will not run competing campaigns for two clients targeting the same service in the same area at the same time. If there is a conflict, we tell you before taking the work on. For national ecommerce and B2B clients we discuss any potential overlap openly at the start. ### Is the price different for each industry? Our starting prices are the same across sectors: SEO from £595 a month, PPC management from £450 plus ad spend and websites from £1,950. What changes is the scope. A multi-location law firm in a competitive practice area needs more work than a single-van electrician. Full figures are on our pricing page. ### Can you help a business in a sector you have not listed? Yes. The principles carry across: find out how customers search, what makes them trust a supplier, which rules apply and what an enquiry is worth. We have worked with libraries, fashion labels, van suppliers and coatings manufacturers among many others. Ask for a free audit and we will tell you honestly whether we are a good fit. ### What is the best first step for my sector? For local service businesses it is usually Google Business Profile and local search. For ecommerce it is product feed quality and Shopping campaigns. For B2B it is connecting your CRM so you can measure qualified leads. Our free audit, delivered as a personal video within 2 working days, sets the order for your business. ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com