# PPC agency London for measurable leads and sales > Source: https://prontx.com/ppc/ | Publisher: ProntX | Last updated: 2026-10-10 ## Summary ProntX is a London PPC agency managing Google Ads, Microsoft Advertising and Meta campaigns for UK small and mid-sized businesses. Management starts from £450 a month on a fixed fee by spend band, with ad spend paid directly to the platform, rolling monthly terms and full account ownership for you. Google Ads, Microsoft Advertising and Meta campaigns run by senior specialists. Fixed monthly fees, your ad spend paid straight to the platform, and accounts that stay in your name. PPC management ## What does a PPC agency in London actually do for you? A good PPC agency turns your ad budget into enquiries and sales you can trace back to the click, then keeps cutting the spend that does not pay its way. Looking for a PPC agency London businesses can actually hold to account? ProntX runs Google Ads, Microsoft Advertising and Meta campaigns for small and mid-sized UK businesses. Our PPC management starts from £450 a month, your ad spend goes straight to the platform on your own card, and you keep full ownership of every account we touch. Most accounts we are asked to look at have the same three problems. Conversion tracking is either missing or counting the wrong things, so Google’s bidding is optimising towards page views or duplicate form fills. Broad match keywords and loose Performance Max settings are spending on searches that will never buy. And the landing page the ads point to was built for a different purpose, so even good clicks leave without acting. None of that is fixed by changing a few bids. It needs someone to rebuild the measurement, restructure the account around how your customers search, and then work the account every week. That is what our PPC management services cover. We set up tracking you can trust, build campaigns around margin and lead value rather than vanity metrics, and keep a written log of every change so you can see what we did and why. Because ProntX is one team that also builds websites and runs SEO, we can fix the landing page, the tracking code and the ads in the same week, without you briefing three different suppliers. What is included ## What is included in our PPC management services? Every plan includes the full build, tracking, weekly optimisation and a monthly report. There are no add-on charges for the basics that make PPC work. Structure ### Account structure Campaigns split by service, product margin or location, tight ad groups, and match types chosen deliberately. Brand and non-brand traffic are kept apart so you can see what is genuinely new demand. Automation ### Performance Max Asset groups built around real audience signals, brand exclusions, search themes and URL rules, so PMax adds reach without quietly cannibalising your branded search. Retail ### Shopping campaigns Merchant Center set up and maintained, product feeds cleaned, and Shopping split by margin band so your best sellers get the budget they deserve. Measurement ### Conversion tracking GA4 and Google Ads tags through Google Tag Manager, enhanced conversions, Consent Mode v2, call tracking and offline lead imports where your sales close by phone. Waste control ### Negative keywords Search term reviews every week, shared negative lists across campaigns, and placement exclusions on Display and YouTube to stop spend on junk inventory. Conversion ### Landing page CRO Message match between ad and page, form and page speed fixes, and A/B tests on headlines and offers. Our developers build the changes rather than sending you a wish list. Every week ### Weekly optimisation Bids, budgets, ad copy, audiences and device adjustments reviewed weekly, with a change log you can read. Budget pacing checked so you never overspend a month. Every month ### Monthly report and call Cost per lead or return on ad spend, what changed, what we learned and what we will test next. A live Looker Studio dashboard sits behind it so you are never waiting for numbers. Pricing ## How much does a PPC agency in London cost? ProntX PPC management starts at £450 a month plus VAT. Your ad spend is separate and paid directly to Google, Microsoft or Meta, never through us. ### Why we charge a fixed fee, not a percentage Many agencies charge 10 to 20 percent of ad spend. The problem with that model is simple: the agency earns more when you spend more, whether or not the extra spend is profitable. It also means you pay more for the same work as your account grows. We charge a fixed monthly management fee set by your ad spend band. The fee reflects the work involved (more campaigns, more products, more markets) rather than the size of the cheque you send Google. If we recommend raising your budget, it is because the numbers support it, not because it raises our invoice. ### How the ad spend is billed Your card or invoicing account sits on your own Google Ads, Microsoft Advertising and Meta accounts. The platforms bill you directly. We never mark up media, never hold your budget and never run your ads through an account you cannot access. If you already have accounts, we join them as a manager. If you do not, we create them in your name with you as the owner. Either way, if you leave, you keep everything: campaigns, history, audiences and conversion data. | Monthly ad spend | Management fee | Typical scope | | Up to £3,000 | From £450 a month | One platform, search and remarketing, tracking setup, monthly report | | £3,000 to £10,000 | Typically £650 to £950 a month | Search, Performance Max or Shopping, Microsoft Advertising, landing page tests | | £10,000 to £30,000 | Typically £1,000 to £1,800 a month | Multiple platforms, feed management, regular CRO sprints, fortnightly calls | | £30,000 and above | Quoted on scope | Multi-market or large catalogue accounts, custom reporting, dedicated testing roadmap | Figures are ex VAT. Final price depends on the number of platforms, campaigns, products and markets. There is no setup fee on rolling plans and no minimum term. Most requested PPC and Google Ads from £450/month Management fee. Ad spend is paid direct to Google [What is included ](https://prontx.com/ppc/) SEO and AI search from £595/month Local and small business SEO, GEO and AEO included [What is included ](https://prontx.com/seo/) Social media marketing from £650/month Organic content plus paid social management [What is included ](https://prontx.com/social-media-marketing/) Specialist services ## Which PPC services do you need? Most businesses need one of three things: someone to run Google Ads properly, a retail specialist for Shopping and feeds, or an honest second opinion on an existing account. Lead generation and services ### Google Ads management Search, Performance Max, YouTube and Demand Gen campaigns for service businesses, B2B firms and local companies that need calls and forms. Read more about our [Google Ads management](/ppc/google-ads-management/). Online shops ### Ecommerce PPC Shopping, feed optimisation, PMax by margin and Microsoft Shopping for Shopify, WooCommerce and Magento stores. See how our [ecommerce PPC](/ppc/ecommerce-ppc/) service sets targets by profit, not revenue. Second opinion ### Free PPC audit A recorded video walkthrough of your account within 48 hours, covering wasted spend, tracking and structure. Request a [PPC audit](/ppc/ppc-audit/) before you hire anyone, including us. ### Google Ads Where most UK search budgets belong. Search for high intent, Performance Max and Shopping for retail, YouTube and Demand Gen for reach and remarketing. ### Microsoft Advertising Bing, Edge and Copilot traffic, often at a lower cost per click, with an older and more desktop-heavy audience that suits many B2B and higher-value purchases. We import and then tune your Google campaigns rather than copying them blindly. ### Meta remarketing Facebook and Instagram ads to bring back visitors who clicked a search ad but did not convert. For full prospecting campaigns on Meta, TikTok and LinkedIn, see our [paid social](/social-media-marketing/paid-social/) service. ### Remarketing across the board Audience lists built in GA4 and shared across platforms, with frequency caps and exclusions for people who have already bought or enquired. Why ProntX ## Why choose ProntX as your PPC company? You get a senior PPC specialist who works your account weekly, published prices, no lock-in, and a team that can fix your website as well as your ads. Ownership ### You own every account Ads, analytics, tag manager and Merchant Center sit in your name. We work as a manager with access you can revoke at any time. Terms ### Rolling monthly No 6 or 12 month contracts. We keep clients by producing results each month, not by holding them to a term. One team ### Ads, site and SEO together Our developers and designers sit next to the PPC team, so landing page fixes ship in days. Paid and organic share keyword data with our [SEO](/seo/) team. Honesty ### Spend you can justify If PPC is not the right channel for your margins, we will say so and explain what would work instead. Seniority ### No junior hand-offs The person who audits your account is the person who manages it. You talk to them directly, and they reply within one working day. Transparency ### A change log you can read Every significant change is logged with the reason and the result, so you can judge our work, not just our reports. The first 90 days ## How does PPC campaign management work in the first 90 days? Month one fixes measurement and structure, month two tests offers and audiences, and month three scales what is profitable. Here is what that looks like in practice. ### Weeks 1 and 2: measurement first We audit your existing tags, rebuild conversion actions in Google Tag Manager, and connect GA4, Google Ads and Microsoft Advertising. Enhanced conversions are switched on so hashed first-party data improves attribution, and Consent Mode v2 is configured so UK and EU traffic is handled correctly. If you take leads by phone, we add call tracking and agree how to feed qualified leads back to the platform. Until tracking is right, any bidding strategy is guessing. ### Weeks 3 and 4: restructure We rebuild or tidy the account around your margins and services. That usually means separating brand from non-brand search, consolidating thin ad groups so the algorithm has enough data, setting PMax brand exclusions, and writing responsive search ads with distinct headlines rather than fifteen variations of the same line. A shared negative keyword list is built from your historical search terms. ### Month 2: test offers and pages With clean data coming through, we start structured tests. Landing page headlines, form length, offer framing and audience signals are tested one at a time so results are readable. Bidding moves from manual or maximise clicks towards target CPA or target ROAS once there are enough conversions to support it. ### Month 3: scale carefully Budget moves to the campaigns, keywords and products that hit target. We look at Microsoft Advertising, YouTube or Meta remarketing if the core search account is performing. You get a 90 day review with a clear view of cost per lead or ROAS, and a plan for the next quarter. Who we work with ## Agency, PPC consultant or freelancer: which is right for you? If you need one expert on a small budget, a PPC consultant can be a good choice. If you need tracking, landing pages and ads handled together, an agency with in-house developers is usually faster and cheaper overall. We work best with businesses that already have a product or service people search for, a website that can take an order or enquiry, and a willingness to share real numbers such as average order value, margin or lead-to-sale rate. That last part matters most: we set targets by what a customer is worth to you, not by industry averages. We also look at the shape of your market before taking you on. In some London categories, such as emergency trades, legal services and private healthcare, clicks can cost well over ten pounds each, so the landing page and follow-up process matter as much as the ads. In others, the opportunity is less about cost per click and more about reaching people on Microsoft Advertising or YouTube that your competitors ignore. Either way, you get a plain-English view of what a realistic cost per lead looks like before you commit any budget. The businesses we are set up to help include professional services, clinics and dentists, trades and home services, B2B software and manufacturing, and online shops on Shopify or WooCommerce. You can see the sectors we focus on in our [industries](/industries/) section. - Local and London service businesses that need calls and booked appointments - B2B firms with longer sales cycles that need lead quality, not just volume - Ecommerce brands that need Shopping and feeds managed by margin - Businesses unhappy with their current PPC agency UK-wide and wanting a second opinion - In-house marketers who want a PPC specialist alongside them rather than replacing them - Accounts where we cannot see conversion data or revenue - Arbitrage, lead reselling or restricted gambling verticals Our work ## Brands we have built for We do not publish client ad metrics without permission, and we will never quote numbers we cannot back up. Here is some of the design, build and growth work we have delivered. [ * Web design · Ecommerce **Monica The Label** An online store for an independent fashion label. ](https://prontx.com/work/monica-the-label/) [ Web design · Ecommerce **Soulful Skin Food** A website for a New Zealand natural skincare brand. ](https://prontx.com/work/soulful-skin-food/) [ ***** **Klinker** Ecommerce Web app · Ecommerce **Klinker** An ecommerce and delivery platform for ready-mix concrete, with supplier, customer and admin modules. ](https://prontx.com/work/klinker/) **Want proof on your own account?** The fastest way to judge any PPC agency in London is to see what they find in your account. Ask for our free audit and you will get a recorded walkthrough of wasted spend, tracking gaps and quick wins within 48 hours. You can compare it with our published plans on the [pricing](/pricing/) page. ## Frequently asked questions ### How much does PPC management cost in London? Our PPC management starts at £450 a month plus VAT for accounts spending up to £3,000 a month. Larger accounts typically pay £650 to £1,800 depending on platforms, campaigns and products. Ad spend is always separate and paid directly to Google, Microsoft or Meta. Our full plans are on the pricing page. ### Why do you charge a fixed fee instead of a percentage of ad spend? A percentage fee rewards the agency for spending more of your money, whether or not that spend is profitable. A fixed fee by spend band ties our price to the work involved. When we recommend increasing budget, it is because your cost per lead or ROAS supports it, not because it raises our invoice. ### Do I need a minimum ad budget? There is no hard minimum, but we usually suggest at least £1,000 to £1,500 a month in ad spend for search campaigns in competitive London markets. Below that, there is often too little data for smart bidding to learn, and SEO or local SEO may give a better return. We will tell you honestly if that applies. ### How long before PPC campaigns start working? Ads can bring traffic within a day of launch. Reliable performance usually takes 6 to 12 weeks, because conversion tracking needs fixing first and smart bidding needs a few weeks of clean conversion data. By the end of month three you should have a clear view of cost per lead or return on ad spend. ### Will I own my Google Ads account? Yes. Your Google Ads, Microsoft Advertising, Meta, GA4, Tag Manager and Merchant Center accounts are created or kept in your name, billed to your card. We are added as a manager. If you ever leave, you keep the account, its history and all conversion data, and you simply remove our access. ### Is there a contract or setup fee? Our PPC management is rolling monthly with no minimum term and no setup fee. You can give notice at any time. Some very large rebuilds involving new tracking across several sites may be quoted as a one-off project, but we agree that in writing before any work starts. ### Should I hire a PPC consultant or a PPC agency? A freelance PPC consultant can work well for a single, simple account. An agency is usually better when ads, tracking and landing pages all need work, because one team can change all three. We give you a senior specialist as your direct contact, backed by developers and designers in-house. ### Do you manage Microsoft Advertising and Meta as well as Google? Yes. We run Microsoft Advertising for Bing, Edge and Copilot search traffic, and Meta remarketing to bring back visitors who did not convert. For larger prospecting campaigns on Facebook, Instagram, TikTok and LinkedIn, our paid social team works from the same audience data and reporting. ### What will I see in the monthly PPC report? Each report shows spend, conversions, cost per lead or ROAS against target, what we changed, what we learned and what we will test next month. A live Looker Studio dashboard sits underneath so you can check numbers any day, and we walk you through the report on a short call. ## Price From £450 per month plus VAT. Full pricing: https://prontx.com/pricing/ ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com