# PPC agency for Cardiff businesses, with the price on the page

> Source: https://prontx.com/ppc/cardiff/ | Publisher: ProntX | Last updated: 2026-10-11

## Summary

ProntX is a London-based PPC agency managing Google Ads and Microsoft Ads for Cardiff businesses. We publish our fee, build every campaign in accounts you own, and report cost per enquiry rather than clicks. PPC management in Cardiff starts from £450 a month, with ad spend paid directly to Google and no lock-in.

Google Ads and Microsoft Ads management for Cardiff firms, from city centre law practices to Bay hospitality and South Wales trades. Published fees, your own accounts and monthly contracts.

Most PPC agencies in Cardiff will not tell you their fee until you have sat through a sales call. ProntX does things the other way round: a London-based PPC agency managing Google Ads and Microsoft Ads for Cardiff businesses, with management from £450 a month on the page, accounts in your name and ad spend paid straight to Google.

### A market that quotes to scope

One recent review of ten Cardiff Google Ads agencies found that only two publish a fee and only three name a client that could be verified. None of the ten had their contract terms recorded. Our keyword data shows “ppc agency cardiff” and “ppc cardiff” searched regularly with little competition, which suggests buyers are looking but finding sales pages rather than answers.

### What Cardiff buyers should ask

Before you sign with anyone, ask four things: what the monthly fee is and whether it is a percentage of spend, whose name the Google Ads account is registered in, how conversions are tracked, and how much notice you need to give. If any answer is vague, keep looking. We answer all four on this page.

PPC management Cardiff

## What is included in PPC management for Cardiff businesses?

Everything needed to turn ad spend into tracked enquiries, done by a senior specialist rather than a junior working from a template.

- Conversion tracking for calls, forms and bookings checked before launch

- Keyword research using Google’s cost estimates for Cardiff searches

- Campaigns split by service and area, with negative keywords from day one

- Ad schedules matched to when your phones are answered

- Landing page recommendations, or new pages built by our [web design](/web-design/) team

- Weekly search term reviews to cut wasted spend

- Microsoft Ads where its audience suits your business

- A monthly report of cost per enquiry, not just clicks and impressions

Cardiff campaigns

## How do Google Ads campaigns differ across Cardiff sectors?

Click prices, timing and targeting change a lot between sectors. These are the patterns we plan around for Cardiff accounts.

Legal and financial

### High-cost clicks in the business district

Finance and business services are Cardiff’s main sector, and Central Square and Callaghan Square host large legal, insurance and accountancy employers. Clicks on legal and financial terms are expensive, so we keep match types tight, use call-only and lead form ads where they fit, and judge success by signed clients rather than form fills.

Hospitality and events

### Demand that follows the fixture list

The Principality Stadium is the national stadium, and the centre fills on match and concert days. Restaurants, bars, hotels and parking businesses nearby can raise budgets and swap ad copy for event days, then return to normal levels the next morning.

Trades and home services

### Urgent searches across South Wales

Emergency plumbers, locksmiths and roofers need ads that show when the phone can be answered, in the areas vans can reach. We separate city, Vale of Glamorgan and Newport budgets so costs in one area cannot quietly eat the rest.

Education and student services

### Term-time peaks

With around 43,900 students in the city, lettings, tutoring and student services see sharp seasonal peaks. Campaigns are set to scale up before each intake and pause when demand drops, instead of running flat all year.

Account ownership

## Why should your Google Ads account be in your name?

Because your campaign history is a business asset. Clients who leave agencies that built accounts in their own name often lose years of data and have to start again.

UK business forum threads describe owners trying to take PPC back in-house and finding they never had admin access to their own account. Some agencies rebuild everything from scratch when inheriting accounts like that, losing the conversion history that helps Google bid well. It is avoidable if the account is set up correctly at the start.

With ProntX, the Google Ads and analytics accounts are registered to your business and paid with your card. We are added as a manager, so you can remove us with a click and keep every campaign, audience and report. That is also why we can offer monthly contracts: you stay because the numbers work.

Pricing

## How much does PPC management in Cardiff cost?

ProntX PPC management starts from £450 a month. Larger accounts typically cost more because they need more campaigns, testing and reporting. Ad spend is always separate.

| 
Plan | 
Typical fee | 
Suits | 

| 
Local | 
From £450 a month | 
One location and a modest budget, such as a Cardiff clinic or trade | 

| 
Regional | 
Typically £650 to £1,200 a month | 
Several services or areas across the Capital Region, with Microsoft Ads | 

| 
Ecommerce or national | 
Typically £1,200 a month and up | 
Shopping, Performance Max and UK-wide lead generation | 

### Flat fee or percentage of spend?

UK agencies commonly charge either a flat monthly fee or 10 to 20 percent of ad spend, often with a minimum. A percentage model quietly rewards spending more, whether or not it works. We charge a flat fee tied to the scope of work, so our advice on budget is not coloured by what we earn from it.

### What a low fee usually means

Very cheap management often means a junior working from a template and checking the account once a month. Cardiff businesses in competitive sectors such as legal services pay too much per click for that to be safe. Ask how often search terms are reviewed and who does it before comparing prices.

Final fees depend on scope and are set out in writing before you start. See our [pricing page](/pricing/) and how our [Google Ads management](/ppc/google-ads-management/) works.

Working with ProntX

## How does ProntX manage PPC for Cardiff clients?

Remotely from London, with a named specialist and a monthly call. We have no Cardiff office and do not claim one.

PPC is managed entirely inside your ad accounts, so location makes no difference to the work. You get a shared dashboard, a short monthly review and direct email to the specialist. Paid search often works best alongside [SEO in Cardiff](/seo/cardiff/) and [social media in Cardiff](/social-media-marketing/cardiff/), or as part of [digital marketing in Cardiff](/digital-marketing/cardiff/).

Start with a [free PPC audit](/free-audit/), recorded as a personal video within two working days, or call 020 3048 4022. You can read more about our [PPC services](/ppc/) or see the other [places we cover](/locations/).

## Frequently asked questions

### How much does a PPC agency in Cardiff charge?

UK management fees commonly run from about £300 to £1,500 a month for small and medium accounts, or 10 to 20 percent of spend on bigger budgets. Most Cardiff agencies quote to scope, so you rarely see a price until a sales call. ProntX starts from £450 a month, with ad spend paid separately and directly to Google.

### How much should a Cardiff business spend on Google Ads?

Enough to get meaningful data each month. For a local service business that often means a few hundred to a couple of thousand pounds a month, depending on how much each click costs in your sector. Legal and financial terms cost far more per click than café or gym searches. We estimate costs from Google's own keyword data before you commit.

### Who owns the Google Ads account if I use an agency?

You should. Some agencies build campaigns inside their own accounts, and when the relationship ends the client loses years of data and has to rebuild. Every ProntX campaign is built in an account registered to your business, with us added as a manager, so you can remove our access at any time and keep everything.

### Is PPC worth it for a small Cardiff business?

It is when you can measure enquiries and the value of a customer covers the cost of the clicks it takes to win one. It is rarely worth it when tracking is missing or the landing page is weak. Our free audit checks both before you spend anything, and we will say if SEO or social would serve you better.

### Can you take over an existing Google Ads account?

Yes. We start with an audit of structure, search terms, conversion tracking and wasted spend, then fix the biggest leaks first rather than rebuilding everything. If your current agency controls the account, we can help you request admin access or link a new manager account. See our PPC audit for what is checked.

### Do you run ads around Principality Stadium events?

For hospitality, parking, transport and retail businesses near the centre, event days can change demand completely. We can schedule higher budgets and event-specific ads around fixtures and concerts, then pull back afterwards, so you are not paying event-day prices on a quiet Tuesday.

### How quickly will Google Ads bring enquiries?

Campaigns can go live within one to two weeks once tracking is in place, and search ads can bring calls in the first days. The first month is a learning period, so expect cost per enquiry to improve over the following six to eight weeks as we cut wasted searches and move budget to what works.

### Do you manage Microsoft Ads and Performance Max too?

Yes, where they suit you. Microsoft Ads can bring cheaper clicks from an older, desktop-heavy audience, which helps some B2B and professional services firms. Performance Max can work for ecommerce with a good product feed, but we keep a close eye on where the spend goes because it reports less detail than search campaigns.

## Price

From £450 per month plus VAT. Full pricing: https://prontx.com/pricing/

## Contact

Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com