# Edinburgh PPC agency with prices you can see > Source: https://prontx.com/ppc/edinburgh/ | Publisher: ProntX | Last updated: 2026-10-11 ## Summary ProntX is a PPC agency managing Google Ads and Microsoft Ads for Edinburgh businesses in hospitality, professional services, tech and local trades. We set up tracking, target the right parts of the city, plan around festival peaks and report cost per enquiry, from £450 a month with no markup on spend and no lock-in. Most Edinburgh Google Ads agencies keep their fees private. Ours start at £450 a month, your spend goes straight to Google, and every campaign is measured on enquiries. PPC in Edinburgh rewards precision. ProntX manages Google Ads for Edinburgh businesses with tight targeting, clean tracking and a plan for the months when the city doubles in size, so you pay for clicks from people who can actually become customers. ### An agency market with hidden prices One recent roundup of eleven Edinburgh Google Ads agencies found that none published a rate. That makes it hard to compare like with like. Fee models vary too: some take a share of your spend, some charge minimums, some add a markup. ProntX publishes a flat management fee from £450 a month, and every pound of media is billed by Google to you. ### Residents and visitors are different campaigns Edinburgh’s tourism economy is worth around £1.6 billion a year by one estimate, and festivals draw millions of visitors. Someone in Manchester searching “Edinburgh restaurant” and someone in Leith searching “plumber near me” need different ads, budgets and landing pages. Mixing them in one campaign is one of the fastest ways to burn an Edinburgh budget. By sector ## How does Google Ads work for different Edinburgh businesses? The structure, budget and season change with the sector. These are the four patterns we manage most. Hotels, tours, restaurants ### Visitor demand, booked in advance Campaigns aimed at people searching about Edinburgh from elsewhere, with budgets that build ahead of the August festivals and the winter season. Brand campaigns protect you from paying booking sites for your own name. Finance and professional services ### High-value clicks, strict rules Edinburgh is the UK’s second financial centre. Search terms here are expensive and ad copy must follow FCA financial promotion rules and Google’s financial services verification. Exact keywords and strong landing pages decide whether it pays. Tech and B2B ### UK-wide pipeline Software and B2B firms around the city and Edinburgh Park often sell nationally. We pair search with LinkedIn, import offline conversions from your CRM and report pipeline, not form fills. Trades and local services ### Calls from nearby postcodes Plumbers, cleaners, clinics and removals firms need call-focused ads targeted at the EH postcodes they serve, scheduled to match the hours someone can answer the phone. What is included ## What does our Edinburgh PPC management include? Build or rebuild, weekly management and a monthly report showing cost per enquiry. - Audit of your existing account, or a new build in your name - Conversion tracking for calls, forms, bookings and sales - Separate resident and visitor campaigns where relevant - Seasonal budgets and schedules for festival and winter peaks - Keyword research and negative keyword lists - Ad copy and extensions written for each service - Landing page advice, or pages built by our web team - Compliance-ready copy for regulated sectors - Microsoft Ads and remarketing where they add value - Monthly report and review call **Plan August in May** The festival month changes auctions, search behaviour and who is in the city. We agree in spring whether your account should push harder, hold steady or step back in August, and we build the campaigns, budgets and ad schedules in advance so nothing is decided in a panic. Common leaks ## Where do Edinburgh Google Ads budgets usually go wrong? In our audits, three issues account for most of the waste, and all three are fixable within weeks. - Keywords containing “Edinburgh” that match sightseeing and information searches, so a joiner pays for clicks from tourists looking up opening times. - Location settings left on the default that includes people merely interested in Edinburgh, which floods local service campaigns with out-of-town clicks. - Phone enquiries never recorded as conversions, so automated bidding learns from a handful of forms and undervalues the keywords that make the phone ring. Fixing these is not glamorous, but it is usually where the first month’s savings come from. Only once the account measures the right things do we start testing new ads, audiences or bigger budgets for PPC in Edinburgh. Why ProntX ## Why choose ProntX as your PPC agency in Edinburgh? Clear prices, your own account and a team that can fix the landing page as well as the ads. Transparent ### Fees on the website Compare our prices before you call. No percentage of spend and no media markup. Joined up ### Ads informed by SEO Search-term data from your ads shapes [our Edinburgh SEO work](/seo/edinburgh/), and organic gains let us lower paid spend over time. Flexible ### Rolling monthly terms No twelve-month contracts. Leave with your account, history and data intact. ProntX has served more than 200 clients over six years. We are a London agency, manage Edinburgh accounts remotely through shared dashboards and calls, and do not claim a Scottish office. Cost ## How much does Edinburgh PPC management cost? From £450 a month, ex VAT, plus ad spend paid directly to Google. The fee depends on account size and complexity. | Account | Example | Monthly management | | Local | A trade or clinic targeting nearby EH postcodes with one or two campaigns | From £450 | | Seasonal or multi-service | A restaurant group or tour operator with resident and visitor campaigns | Typically £700 to £1,100 | | Regulated or national | A finance, legal or B2B firm with compliance review and UK-wide targeting | Typically £1,200 and up | See all prices on our [pricing page](/pricing/), learn more about our [PPC service](/ppc/), or combine channels in an [Edinburgh digital marketing plan](/digital-marketing/edinburgh/). Next step ## Is your Edinburgh ad budget working? Find out before the next busy season. Our [free PPC audit](/free-audit/) arrives as a personal video within two working days, covering tracking, targeting, search terms and wasted spend, with the changes we would make first. Working beyond Edinburgh too? See our [locations](/locations/). ## Frequently asked questions ### How much does a PPC agency in Edinburgh cost? ProntX management starts at £450 a month, ex VAT, and your ad spend is billed by Google directly to you. Forum and Quora answers describe agencies charging 10 to 20 percent of spend, minimum fees, or both. We charge a flat fee by account size, never mark up media and publish our prices on the pricing page. ### Do Google Ads get more expensive during the Edinburgh festivals? For visitor-facing searches such as accommodation, food and things to do, competition tends to rise when the city fills up, so expect busier auctions. Whether that matters depends on your business. Venues may want to spend harder; a local accountant may see more irrelevant clicks. We set seasonal budgets and schedules before August, not during it. ### Is Google Ads worth it for a small Edinburgh business? It is worth it when you target specific, high-intent searches and can handle the enquiries quickly. It is not worth it on loose settings with no tracking. Quora answers often say paid search works best for people already looking to buy. Our audit estimates your likely cost per enquiry before you commit. ### Can I show ads only to people in Edinburgh, or to visitors as well? Both, separately. We can target people physically in or regularly in chosen parts of the city, which suits local services, and run a separate campaign for people elsewhere who are searching about Edinburgh, which suits hotels, tours and restaurants. Keeping the two apart stops visitor clicks eating a local budget. ### Are there extra rules for financial services ads? Yes. Financial promotions in any medium must be clear, fair and not misleading under FCA rules, and Google requires advertisers of many financial products to complete its verification. Given how many finance firms are based in Edinburgh, we build compliant ad copy and landing pages and your compliance lead approves them before launch. ### Will I own my Google Ads account? Yes. The account is in your name and billed to your card. If you already have one, we work inside it. When you leave, you keep all campaigns, history and data. UK business owners on forums recommend this for good reason. ### How soon will PPC produce enquiries? Search campaigns usually go live within one to two weeks once access and tracking are ready, and calls can start in the first days. The first month is about learning; months two and three are about cutting waste and scaling what converts. ### What is the difference between a PPC consultant and an agency? A consultant is one person; an agency is a team. A solo consultant can be excellent but has limited cover. ProntX keeps a small senior team on each account, so you get specialist attention without depending on one person's availability. ## Price From £450 per month plus VAT. Full pricing: https://prontx.com/pricing/ ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com