# PPC agency for Hampshire businesses that need calls now > Source: https://prontx.com/ppc/hampshire/ | Publisher: ProntX | Last updated: 2026-10-11 ## Summary ProntX is a PPC agency managing Google Ads for Hampshire businesses in Southampton, Portsmouth, Basingstoke, Winchester and the market towns. We set precise location targeting, track calls and forms, and report cost per enquiry, from £450 a month with ad spend paid directly to Google and a rolling monthly contract. Google Ads in Hampshire wastes money fastest on loose location settings and missing tracking. We fix both, then build campaigns around the towns and seasons that pay you. PPC management for Hampshire firms starts with one question: who exactly should see your ad? ProntX builds Google Ads campaigns that reach people in the towns you serve, at the times they search, and measures every call and form so you know what each enquiry costs. ### The word “Hampshire” is a targeting trap Search for a PPC agency in Hampshire and most of the first page can be agency pages about towns in New Hampshire, USA, including an Andover that shares its name with the Test Valley town. If your ads use loose location settings or broad keywords containing “Hampshire”, you can pay for clicks from people who will never visit. We target by postcode, town or radius and add negatives for US place names. ### Two cities, one county, many patches The M27 joins Southampton and Portsmouth along the coast, with Fareham, Eastleigh and Havant between and around them. Basingstoke and Farnborough look north to the M3 and London. A Southampton locksmith and a Basingstoke IT support firm need entirely different radiuses, schedules and bids. We set these from your job data, not a county outline. What is included ## What does our PPC management in Hampshire include? Set-up or rebuild, weekly optimisation and a monthly report showing cost per enquiry by campaign and area. - Account audit or new build in your own Google Ads account - Conversion tracking for calls, forms, bookings and sales - Location targeting by postcode, town or radius - Negative keyword lists, including US Hampshire place names - Ad copy that names your Hampshire towns and services - Landing page recommendations, or pages built by our web team - Seasonal schedules for visitor and event-driven demand - Microsoft Ads and remarketing where they make sense - Weekly bid, budget and search-term reviews - Monthly call to agree the next tests By sector ## Which Hampshire businesses get the most from Google Ads? Those with urgent or high-value searches, a clear service area and a way to answer the phone quickly. Emergency and home services ### Around the M27 and M3 towns Plumbers, locksmiths and roofers covering Southampton, Fareham or Basingstoke win jobs from searchers who need help today. Call extensions, tight radiuses and ad schedules that match your opening hours keep spend focused. Visitor and leisure ### New Forest, coast and events Holiday lets, attractions and marine leisure firms see demand rise with the seasons and around events such as the Southampton Boat Show. We raise budgets for peak weeks and pull back when demand drops. B2B and engineering ### Farnborough, Basingstoke, Portsmouth Aerospace, defence and engineering suppliers have small, specialist audiences. Exact-match terms, LinkedIn alongside search and offline conversion import show which clicks became real opportunities. Professional services ### Winchester, Basingstoke, Southampton Solicitors, accountants and clinics pay higher prices per click, so tight keyword lists and landing pages that answer the question decide whether PPC pays back. Where money leaks ## What do we usually find in Hampshire PPC accounts? The same handful of problems, and most can be fixed in the first fortnight. Tracking ### Calls counted as nothing Many local businesses take most enquiries by phone, yet the account only records form fills, or nothing at all. Without call tracking, Google’s bidding optimises towards the wrong outcome and good keywords get paused. Geography ### Radius drawn too wide A circle around Winchester that reaches Salisbury and the edge of Surrey looks generous, but it buys clicks from people you would never drive to. We trim the map to the postcodes where you have actually done jobs. Search terms ### Broad match with no negatives A single ad group stuffed with broad keywords will show for jobs, courses and DIY searches. Weekly search-term reviews and shared negative lists stop the same waste recurring. These are the PPC services Hampshire owners most often ask us to rescue: an account someone set up years ago, left on automatic settings and never checked against real enquiries. Fixing the basics usually frees budget before we spend a penny more. Why ProntX ## Why choose ProntX as your Hampshire PPC agency? Clear fees, your own account and one senior team that also handles SEO and landing pages when you need them. No markup ### Spend goes straight to Google Our fee is flat and published. Every pound of media is billed by Google to your card, so you can see exactly what was spent. No lock-in ### Month to month We keep clients by results, not twelve-month contracts. Leave with your account, data and history intact. Joined up ### Ads and SEO together Search-term data from your ads tells us which phrases to target with [SEO in Hampshire](/seo/hampshire/), so paid and organic work feed each other. ProntX is a London-based agency and has worked with more than 200 clients over six years. We manage Hampshire accounts remotely through shared dashboards and calls, and do not claim a local office. Cost ## How much does a PPC agency in Hampshire cost? Management starts at £450 a month, ex VAT, with ad spend paid directly to Google. The fee depends on account size and complexity. | Account | Example | Monthly management | | Single area | A Winchester clinic or Andover trade with one or two search campaigns | From £450 | | Multi-town | A home services firm covering Southampton, Eastleigh and Fareham with call tracking | Typically £650 to £1,000 | | Multi-channel | Search, Shopping or remarketing plus Microsoft Ads for a larger Hampshire business | Typically £1,100 and up | Compare plans on our [pricing page](/pricing/), or combine PPC with SEO and social in a [Hampshire digital marketing plan](/digital-marketing/hampshire/). Read more about our approach to [PPC](/ppc/). Next step ## Not sure your Hampshire ads are working? Let us look before you spend another month. Our [free PPC audit](/free-audit/) arrives as a personal video within two working days. We check tracking, location settings, search terms and wasted spend, and show the three changes that would save or earn the most. Prefer to see where else we work first? Browse our [locations](/locations/). ## Frequently asked questions ### How much does PPC management cost in Hampshire? ProntX PPC management starts at £450 a month, ex VAT, plus your ad spend, which you pay straight to Google. Quora and forum answers show agencies charging anything from a percentage of spend to flat minimum fees, and some add a markup on top of the media. We charge a flat fee by scope and never mark up spend. See our pricing page. ### What ad budget does a Hampshire business need? Enough to collect meaningful data in the towns you target. A trade covering one area around Fareham or Andover can test with a modest daily budget; a firm competing across Southampton and Portsmouth needs more. We work back from your cost per enquiry and job value, and we tell you honestly if the budget is too thin to learn anything. ### Why are my Google Ads clicks not turning into enquiries? Usually one of three things: no conversion tracking, broad keywords with no negatives, or a landing page that does not match the search. Practitioners on UK forums name missing tracking as one of the most common causes of waste. We fix tracking first, then tighten keywords and pages before raising any budget. ### Can you stop my ads showing outside Hampshire? Yes. We target by radius or by named towns and postcodes, and set location options so ads show to people in your area rather than anyone who has merely shown interest in it. We also add negative keywords for New Hampshire place names, which otherwise creep into searches that include the word Hampshire. ### Should I use a PPC consultant in Hampshire or an agency? What matters is who touches the account each week. A solo PPC consultant can be excellent but stretched; a larger agency may hand you to a junior. ProntX keeps a small senior team on each account, with published prices and no long contract, so you get continuity without the overhead. ### Will I own my Google Ads account? Yes. The account is created in your name, or stays in your name if you already have one, and you pay Google directly. Forum users advise this for good reason: agencies that run spend through their own accounts can leave you without your history when you move on. ### Is Google's automated 'Smart' setup good enough? For most Hampshire businesses, no. Automated campaigns tend to spend on loosely related searches and give you little control over towns or terms. They can work later, once there is solid conversion data, but we start with structured campaigns we can see into. ### How quickly can PPC bring enquiries? Campaigns usually go live within one to two weeks of access and tracking set-up, and well-targeted search ads can bring calls in the first days. The first month is about learning which towns and keywords convert; the second and third months are about cutting waste and scaling what works. ## Price From £450 per month plus VAT. Full pricing: https://prontx.com/pricing/ ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com