# Construction social media marketing built from your sites > Source: https://prontx.com/social-media-marketing/construction/ | Publisher: ProntX | Last updated: 2026-10-11 ## Summary ProntX provides construction social media marketing for UK builders, contractors, subcontractors and housebuilders. We turn site photos and video into project stories on Instagram, Facebook, LinkedIn, YouTube and TikTok, manage replies, run paid and recruitment campaigns and check every post for permission and safety. Plans start from £650 a month, rolling monthly. Social media for builders, contractors and housebuilders: project stories, time-lapses and team content that win clients, keep you visible to buyers and help you recruit. Construction social media marketing turns the work you already do on site into proof that wins clients and attracts staff. Groundworks, frames going up, finished kitchens and handover days make naturally strong content. ProntX runs social media for construction companies and builders across Instagram, Facebook, LinkedIn, YouTube and TikTok, from £650 a month on rolling contracts. ### Why most builders’ accounts stall The usual pattern: a burst of posts after a big job, then nothing for three months because everyone is on site. Or a feed full of stock images and generic quotes that could belong to any firm. Neither builds trust. What works is a steady flow of real project content, posted consistently, with someone responding to comments and messages. ### Three jobs social media does for you It shows potential clients that you are active and capable. It keeps you in front of architects, developers and main contractors between projects. And, increasingly, it helps you recruit, because skilled tradespeople and apprentices look at a firm’s social channels before they apply. We plan content for all three. Platforms ## Which social platforms suit construction companies? Choose by audience. Homeowners scroll Instagram and Facebook; commercial buyers and consultants use LinkedIn. Start with one or two and do them well. Instagram ### Domestic builders and fit-out firms Before and after carousels, progress Reels and Story highlights for each project type work well for extensions, loft conversions, kitchens and refurbishments. Homeowners save posts while planning, often months before they ask for quotes. Facebook ### Local reach and reviews Facebook pages and community groups still drive many local recommendations, especially for builders working within a set radius. Targeted ads by postcode reach homeowners in the areas you want to work. LinkedIn ### Commercial and B2B Contractors, subcontractors and consultants use LinkedIn to follow who is winning work. Project completions, safety milestones, new appointments and framework wins reach buyers and partners. Directors’ personal posts typically reach further than company page updates. Our [B2B social media](/social-media-marketing/b2b-social-media/) service covers this. YouTube and TikTok ### Process and personality Time-lapses, walk-throughs and short explainers (“what happens in week one of an extension”) do well on YouTube and TikTok, and the clips can be cut down for Instagram. TikTok is also a strong recruitment channel for younger trades. Content ## What should a construction company post on social media? Real work, real people and useful answers. A phone in the hands of a site manager produces better content than a once-a-year photoshoot. - Project stories from bare site to handover, posted as a series - Time-lapse video of key stages such as steel going in or a roof being completed - Team introductions: site managers, apprentices, long-serving trades - Short explainers answering client questions about process, timings and choices - Client handover moments and reviews, shared with permission - Community activity, site open days and local charity work - Accreditation renewals, safety milestones and new contract wins - Recruitment posts showing what working for you is actually like Site content rules ## What should builders check before posting site photos? Permission, safety and accuracy. A careless photo can lose a client or raise questions from a principal contractor, so we build these checks into every post. ### Permission and privacy Get the homeowner’s or client’s agreement before posting their project, avoid showing house numbers, number plates or anything that reveals a private address, and respect any confidentiality terms in commercial contracts. Some developers and public clients restrict site photography altogether, so we check before anything goes out. ### Safe working on camera Every photo and video is a public record of how your sites run. Missing PPE, unsafe scaffolding or poor housekeeping in the background undermines everything else you say. We review content for this before posting, and drone footage is only used where the operator follows the CAA’s rules. ### Accurate claims Posts are advertising, so claims about prices, guarantees, insurance, awards or timescales must be accurate under the ASA’s CAP Code. Accreditation logos appear only while membership is current. Your director or compliance lead signs off claims, and any paid partnership with a creator or supplier is clearly labelled. ### Reviews and testimonials Client testimonials are shared only with consent and never edited to change their meaning, in line with the CMA’s rules on consumer reviews. Recruitment ## Can social media help construction firms recruit? Yes. Skills shortages are a familiar problem across the industry, and social media lets you show candidates your sites, your people and your projects before they apply. Recruitment content works best when it is honest: a day on site with an apprentice, a supervisor explaining how they progressed, the vans, the tools, the kind of jobs you take on. We run recruitment campaigns on Facebook, Instagram, TikTok and LinkedIn, targeted by location and trade, and track applications alongside client enquiries. The same content also helps with clients. A firm that clearly looks after its team and invests in apprentices reads as stable and well run, which matters to homeowners trusting you with their house and to buyers assessing social value in tenders. Apprenticeship intakes, college partnerships and site visits from local schools also make good content. They show long-term commitment to the area, give candidates a clear route in and provide genuine examples you can reference when tender questions ask about skills and employment. By business type ## How does social media differ for contractors, subcontractors and housebuilders? The platforms overlap, but the goal of each post changes with who you sell to. Main contractors ### Visible to buyers and consultants LinkedIn posts on completions, social value work, safety records and key appointments put you in front of the developers, quantity surveyors and public sector buyers who shortlist contractors. When an evaluator looks you up during a tender, an active, professional feed supports the bid. Specialist subcontractors ### Front of mind with main contractors Estimators and package managers remember the subcontractors they keep seeing. Short posts showing your specialism in action, with the main contractor tagged where they agree, keep your name in mind when the next package goes out. Housebuilders ### From first look to reservation Development launches, show home tours, phase releases and local area guides on Instagram and Facebook, backed by paid ads within a set distance, build interest and registrations. Every claim about specification, price or incentives is checked before posting. Pricing ## How much does social media marketing for construction companies cost? ProntX construction social media starts from £650 a month. Plans with more video, paid campaigns or several platforms typically cost more. Ad spend is separate and paid directly to the platform. | Plan | Typical cost | What it covers | | Site to feed | From £650 a month | Two platforms, a weekly content routine built from your site photos, replies and reporting | | Growth | Typically £950 to £1,500 a month | More video, paid social for leads or recruitment, project series | | Commercial and multi-brand | Typically £1,500 a month and up | LinkedIn programmes for directors, several divisions, tender-support content | Final price depends on scope; see our [pricing page](/pricing/). Social works best alongside [construction SEO](/seo/construction/) and as part of wider [digital marketing for construction companies](/digital-marketing/construction/). **See how your social channels compare** ProntX has served more than 200 clients over six years. You own your accounts and approve the content calendar every month. Our [free audit](/free-audit/) reviews your profiles against competitors in a personal video within two working days, and our [trades and construction](/industries/trades/) page shows our wider work in the sector. ## Frequently asked questions ### Is social media worth it for construction companies? For most, yes, though not always for direct leads. Social media shows clients you are active and capable, keeps you visible to architects and contractors between jobs and helps with recruitment. Domestic builders often get enquiries straight from Instagram and Facebook. Commercial firms tend to see the value in shortlists, partnerships and hiring rather than direct messages. ### How often should a builder post on social media? Two or three good posts a week, plus stories when something is happening on site, is enough for most construction firms. Consistency matters more than volume. A simple routine of site managers sending a few photos each week keeps content flowing even in busy periods, and we handle editing, captions and scheduling. ### We are too busy on site to do social media. How does it work? We keep your involvement small. Site leads send photos and short clips through a shared folder or messaging group, perhaps ten minutes a week. We write captions, edit video, schedule posts and reply to comments. You review the monthly calendar and approve anything sensitive before it goes live. ### Should a construction company be on TikTok? It depends on your goals. TikTok is strong for recruitment, especially apprentices and younger trades, and for domestic builders with an engaging way of explaining their work. It is less useful for winning commercial contracts. Many firms reuse the same short videos across TikTok, Instagram Reels and YouTube Shorts, so the extra effort is small. ### Can we post photos of clients' homes? Only with their permission. Ask at the start of the job, ideally in writing, and agree whether you can show the finished interior, the exterior or only close-up detail. Avoid house numbers, number plates or anything that reveals the address. Some homeowners will happily agree, especially if you show them the finished posts. ### Do you run paid social ads for builders? Yes. We run Facebook and Instagram ads targeted at homeowners in the postcodes you want to work, LinkedIn ads aimed at job titles such as facilities manager or quantity surveyor, and recruitment campaigns by trade and location. Ad accounts stay in your name and spend is paid directly to the platform. ### How do you measure social media results for a construction firm? We track enquiries and quote requests from social channels using tagged links and form sources, applications from recruitment posts, and engagement from the people you want to reach, such as consultants and buyers on LinkedIn. Follower counts are reported but are not the goal. A monthly report shows what each platform produced. ### What does construction social media management cost? Our plans start from £650 a month for two platforms with regular posting, replies and reporting. Plans with more video, paid campaigns or several divisions typically cost more. Ad spend is separate. Contracts are rolling monthly, so you can scale up for a recruitment drive or a new development and back down afterwards. ## Price From £650 per month plus VAT. Full pricing: https://prontx.com/pricing/ ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com