# Car dealer web design you own outright > Source: https://prontx.com/web-design/automotive/ | Publisher: ProntX | Last updated: 2026-10-11 ## Summary ProntX designs and builds car dealer websites for UK dealers, van centres and garages. We connect your stock feed, build fast listing pages with compliant finance and part-exchange tools, and hand over the code and content so you own the site. Automotive web design starts from £1,950 as a fixed-price project. Automotive web design for dealers, van centres and garages: stock feed connected, fast listing pages, finance and part-exchange tools that work on a phone, and no monthly platform rent. Car dealer web design is about one thing above all: getting a buyer from a search or an ad to the right car, then to an enquiry, a reservation or a test drive, without friction. ProntX designs and builds automotive websites for UK dealers, van centres and garages, with your stock feed connected, finance and part-exchange tools that work on a phone, and code, domain and content that belong to you. ### What many dealers are running now A lot of dealer sites are rented templates supplied with a stock system for a monthly fee. They are quick to set up and the feed works. The downsides show up later: the same layout as dozens of other dealers, little control over page structure or speed, and uncertainty over who owns the content if you switch provider. For some small dealers that trade-off is fine. For dealers who want their own site to win more enquiries than the portals, it often is not. ### What an owned website gives you A site built for your business, connected to your stock source, that you can change, extend and move without asking permission. Pages are structured for search from the start, speed is under your control and every tool on the page can be tracked. It is a one-off build cost rather than an indefinite rental, with hosting and support quoted openly. Features ## What should a car dealer website include? The features below are the ones buyers use most when choosing between dealers. We scope which you need in the first workshop; a small independent rarely needs all of them on day one. - Stock search with make, model, price, body, fuel and gearbox filters - Vehicle pages with large galleries, full spec, history notes and video - Part-exchange valuation request started from a registration number - Finance calculator showing one compliant representative example - Online reservation with a deposit, where your process allows it - Test drive and viewing booking linked to your diary - Workshop, MOT and service booking for aftersales - Click-to-call, WhatsApp and live chat with tracking on each - Branch pages with hours per department and directions - Reviews shown from Google or an independent platform Design approach ## Why do we design the vehicle page first? Because it is where buyers decide whether to enquire. Most traffic from portals, ads and search lands on a single car, not the homepage, so that page gets the most design time. A strong vehicle page answers the questions buyers ask your sales team on the phone: what is the real price, what is the history, how many keys, when was it last serviced, what would finance look like and what is my car worth in exchange. Putting those answers on the page means fewer calls that go nowhere and more enquiries from people ready to view. We test the layout with your own stock before launch, including cars with poor photos or missing data, because real feeds are never perfect. The enquiry, part-exchange and finance actions stay visible on a phone screen as the buyer scrolls, which is where most of them will be looking. Stock feed ## How does your stock feed connect to a new dealer website? We pull vehicles in from wherever they already live, usually your dealer management system or the feed you send to marketplaces, so your team never enters a car twice. | Stock source | How it connects | What to watch | | DMS or stock system | Scheduled import or API, often several times a day | Whether the supplier charges for feed access | | Marketplace feed | The same data you already publish to portals | Portal-specific wording copied word for word, which hurts SEO | | Manual entry | Simple admin screen, with registration lookup to fill the spec | Only practical for low stock volumes | Feed data is often messy: missing trim levels, inconsistent spec labels, photos out of order and “TBC” prices. We add clean-up rules during the build so listings look tidy without anyone fixing them by hand. Reserved and sold cars are handled automatically, with sold pages pointing to similar stock rather than an error page. Options ## Rented dealer platform or an owned website: which is right for you? It depends on stock volume, how much you rely on your own site for enquiries and how long you plan to stay with your current stock provider. Here is the honest comparison. | Factor | Rented platform | Owned website by ProntX | | Upfront cost | Low or none | One-off build fee | | Ongoing cost | Monthly fee for as long as you use it | Hosting and optional support, quoted upfront | | Design | Template shared with other dealers | Designed around your brand and stock | | SEO control | Limited to what the platform allows | Full control of pages, speed and structured data | | Switching provider | Content and URLs may not come with you | Code, domain and content are yours | If a rented platform suits you better, we will say so, and we can still help with landing pages and tracking. Our wider [web design](/web-design/) page covers how we run builds in general. Speed ## Why are car listing pages so often slow, and how do we fix it? Because each car carries dozens of large photos and the page loads several third-party widgets. Slow listing pages cost enquiries and make every paid click more expensive. Images ### Right size for the screen Photos are resized and compressed automatically, served in modern formats, and only loaded as the buyer scrolls the gallery. Widgets ### Scripts loaded last Finance, chat and review widgets load after the car itself is visible, so the page feels instant even with every tool switched on. Search ### Pages Google can read Stock is rendered as real HTML with Vehicle structured data, not hidden inside a frame. See how this supports [automotive SEO](/seo/automotive/). Compliance by design ## Which rules should a dealer website follow? Finance tools, prices and data capture all fall under UK rules. Building them in from the start is far cheaper than retrofitting after a complaint. - One representative example covering vehicles on finance, as the FCA’s car finance guidance suggests; other examples labelled illustrative - Credit broker statement, legal firm name and FCA details shown where you broker finance - Advertised prices that include unavoidable fees such as compulsory admin charges, in line with CMA price guidance - Cookie consent that genuinely blocks tracking and chat scripts until accepted - Marketing consent on forms kept separate from the enquiry itself We set up the structure; your compliance lead or finance provider confirms the figures and wording before launch. Pricing ## How much does a car dealer website cost? ProntX builds automotive websites from £1,950 for a garage or small dealer site. Stock-connected dealer websites cost more because of the feed, search and finance tools. | Website | Typical project price | Includes | | Garage, MOT centre or bodyshop | From £1,950 | Service pages, booking requests, branch details, tracking | | Independent dealer with stock feed | Typically £3,950 to £7,500 | Feed integration, stock search, finance and part-exchange tools | | Multi-site dealer group | Typically £8,000 or more | Several branches, departments and feeds, group-level search | Prices are fixed per project once scoped, exclude VAT and depend on features and integrations. See our [pricing page](/pricing/). Most requested Website design from £1,950 one-off Fast, SEO-ready business websites [What is included ](https://prontx.com/web-design/) Ecommerce website from £3,950 one-off Shopify or WooCommerce stores [What is included ](https://prontx.com/web-design/ecommerce-web-design/) SEO and AI search from £595/month Local and small business SEO, GEO and AEO included [What is included ](https://prontx.com/seo/) **Get a free review of your current dealer website** We will test speed on a phone, check how Google reads your stock pages and walk through your enquiry forms as a buyer would, then send a personal video within 2 working days. Our portfolio includes car marketplace and auction site designs. [Request your review](/free-audit/). ## Frequently asked questions ### Can we keep our current stock system with a new website? Usually yes. Most stock and dealer management systems can export a feed or provide an API, and many dealers already send a feed to marketplaces that we can reuse. Some suppliers charge for feed access, so we check that early. Your team keeps adding cars exactly as now, and the website updates automatically. ### Why not just use the website that came with our stock package? For some small dealers it is the sensible choice. The trade-offs are a shared template, limited SEO and speed control, and the possibility that content or URLs stay behind if you change provider. If your own site is meant to win a growing share of enquiries, an owned build usually pays back over time. ### How long does a car dealer website take to build? A garage or small dealer site typically takes four to six weeks. A stock-connected site with finance, part-exchange and reservations usually takes eight to twelve weeks, depending mostly on how quickly the feed supplier provides access and how much content needs writing. We agree the timeline in writing before starting. ### Can buyers reserve a car online? Yes, if your process supports it. We can add a reservation with a refundable deposit taken through a payment provider, with clear terms on refunds and how long the car is held. Many dealers start with a reservation request that the sales team confirms by phone, then move to paid reservations once the process works. ### Will our finance calculator be compliant? We build it to show one representative example covering vehicles on finance and to label other figures as illustrative, which follows the FCA's published car finance guidance. The rates and wording come from your finance provider, and your compliance contact approves them before launch. We also add the broker statement and firm details where needed. ### Will a new website hurt our Google rankings? Not if the move is planned. We map every old URL that has rankings or links to its new equivalent, keep important content, and redirect sold and retired pages sensibly. A short dip is possible during any rebuild, but a planned migration usually recovers quickly and then improves because the new site is faster. ### Do we own the website once it is built? Yes. ProntX hands over the code, the domain stays registered to you and all content is yours. You can host it wherever you like and use any developer in future. Optional hosting and support are available from us, with costs set out before you sign. ### Can the site handle vans and commercial vehicles? Yes. Van buyers filter by payload, load length, roof height and VAT status, so we add those filters and show prices with or without VAT clearly. Commercial buyers also expect quick finance and lease enquiries, which we build as separate forms so your team knows which conversation they are having. ## Price From £1,950 per project plus VAT. Full pricing: https://prontx.com/pricing/ ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com