# Ecommerce web design that turns browsers into buyers > Source: https://prontx.com/web-design/ecommerce-web-design/ | Publisher: ProntX | Last updated: 2026-10-10 ## Summary ProntX provides ecommerce web design for UK brands, building Shopify and WooCommerce stores from £3,950 one-off (ex VAT). Packages include custom design, product import, payments, shipping, product schema, shopping feeds and GA4 tracking. It suits new and growing online retailers who want a store that converts and that they fully own. Shopify and WooCommerce stores designed around your catalogue and customers, with checkout, shipping, SEO and tracking set up properly before your first order. Packages from £3,950. Good ecommerce web design does one job: it gets the right shopper to the right product and through checkout with as little friction as possible. ProntX designs and builds Shopify and WooCommerce stores for UK brands from £3,950, with product pages, search, shipping rules and tracking set up properly before your first order. ### Where online stores usually go wrong Most underperforming shops we review have the same handful of problems. Product pages that hide delivery costs until checkout. Collection pages that are slow on a phone because every image is full size. Filters that create thousands of near-duplicate URLs for Google to crawl. Analytics that count page views but not revenue. None of this is visible in a design mockup, which is why it gets missed. ### How we build stores differently We start with your catalogue, margins and customers, not a theme. How many products, how many variants, which ones drive profit, what questions people ask before buying, how you ship and what returns cost you. The store structure, page templates and checkout settings all follow from those answers, so the design supports how you actually trade. What is included ## What is included in our ecommerce web design packages? Every store package covers strategy, custom design, build, product set-up support, payments, shipping, SEO foundations, tracking and launch. You are not charged extra for the parts that make a shop work. - Catalogue and category structure planned around how customers search - Custom homepage, collection, product, cart and content page templates - Mobile-first design tested on real phones and slow connections - Payment gateway set-up, including Apple Pay and Google Pay where supported - Shipping zones, rates, click and collect and UK VAT settings - Product import from a spreadsheet or your current platform - Product, Offer, Breadcrumb and Organization schema markup - Google Merchant Center and Meta catalogue feeds connected - GA4 ecommerce events: view item, add to cart, checkout and purchase - Abandoned cart email and transactional email templates in your branding - Accessibility to WCAG 2.2 AA across the shopping journey - Staff training, a recorded walkthrough and written launch notes Pricing ## How much does ecommerce web design cost? ProntX ecommerce websites start at £3,950 one-off, ex VAT. Larger catalogues, custom features and integrations with stock or accounting systems push the price up, and you get a fixed quote once we understand the scope. | Package | Price (ex VAT) | Typical fit | What changes | | Launch store | From £3,950 | New brands or small catalogues, up to around 100 products | Custom design on a well-supported theme framework, core apps, standard checkout | | Growth store | Typically £6,000 to £12,000 | Established shops, larger ranges, many variants | Custom templates, advanced filtering, bundles or subscriptions, ERP or inventory integration | | Custom or headless | Quote | Multi-currency, B2B trade portals, unusual product logic | Scoped through a paid discovery sprint, built and released in stages | If you are searching for cheap ecommerce web design, it is worth knowing where the low quotes save money. Usually it is an unmodified theme, no product data work, no tracking and no redirects from your old shop. Those gaps cost more in lost orders than they save. Our Launch package is priced for small brands, but it still includes the set-up that protects revenue. Most requested Ecommerce website from £3,950 one-off Shopify or WooCommerce stores [What is included ](https://prontx.com/web-design/ecommerce-web-design/) Website design from £1,950 one-off Fast, SEO-ready business websites [What is included ](https://prontx.com/web-design/) Platforms ## Shopify or WooCommerce: which is right for your store? Shopify suits most brands that want to sell quickly with low maintenance. WooCommerce suits businesses that need more control, already run WordPress or have content-heavy sites. We build on both and recommend based on your situation, not our preference. | Consideration | Shopify | WooCommerce | | Running costs | Monthly plan plus app subscriptions and transaction fees | Hosting plus any paid plugins; no platform fee | | Maintenance | Hosting, security and updates handled by Shopify | You or your care plan handle updates and security | | Flexibility | Very good within Shopify’s checkout and data model | Almost anything is possible with custom development | | Content and blogging | Adequate for most shops | Excellent, since it runs on WordPress | | Best for | DTC brands, fashion, beauty, fast launches | Content-led brands, complex pricing, existing WordPress sites | - Shopify - Shopify Plus - WooCommerce - Stripe - PayPal - Klaviyo - Google Merchant Center - Xero Conversion ## What makes an online store convert? Shoppers buy when they can find the product, trust the seller and understand the total cost quickly. We design each template to answer those three questions. Find ### Navigation and search Menus organised by how customers shop, not your internal product codes, plus predictive search and filters that work on mobile. Decide ### Product pages Clear photography, size and fit guidance, stock status, delivery dates and reviews placed where hesitation happens. Trust ### Reassurance Returns policy, secure payment options, contact details and real business information visible without hunting. Pay ### Checkout Guest checkout, express wallets, no surprise fees and as few form fields as your fulfilment allows. Search and marketing ## Will my store be ready for Google and AI shopping search? Yes. Every store launches with the technical SEO and product data foundations that search engines, shopping feeds and AI assistants rely on. ### Technical foundations We set canonical tags so filtered and sorted pages do not compete with your main collections, write unique title templates for products and categories, and mark up products with price, availability and brand. Collection pages get introductory copy so they can rank for category searches, which is where many shoppers start. For ongoing growth, our [ecommerce SEO](/seo/ecommerce-seo/) service builds on this with content, internal linking and digital PR. ### Digital marketing for your ecommerce website A store also needs traffic from day one. Clean product feeds mean Shopping campaigns and Performance Max can launch straight away, and our [ecommerce PPC](/ppc/ecommerce-ppc/) team can run them. Email capture and abandoned cart flows are switched on at launch, not months later. See how the pieces fit together on our [ecommerce marketing](/digital-marketing/ecommerce/) page. Migration and timeline ## How long does an ecommerce website take, and can you move my existing shop? A typical Launch store takes 5 to 8 weeks and a Growth store 8 to 12 weeks, depending on catalogue size and integrations. We regularly move shops from Wix, Squarespace, Etsy, Magento and older WooCommerce or Shopify themes. Data ### Products, customers and orders We migrate products with variants, images and SEO fields, plus customer accounts and order history where the platforms allow it. Rankings ### Redirect mapping Every old product, collection and content URL is mapped to its new address with 301 redirects so search traffic and backlinks carry over. Risk ### Quiet switchover We build on a private staging store, run test orders end to end, and go live at a low-traffic time with a rollback plan ready. Who it is for ## Which online retailers do we build stores for? We build for UK brands at three stages: launching a first store, outgrowing a starter platform, or replatforming an established shop that has become slow and hard to manage. Stage 1 ### New brands You have products, a brand and perhaps an Instagram following, and need a store that looks established from day one. We keep the scope tight, set up the essentials properly and leave room to grow. Stage 2 ### Growing shops You started on Etsy, Wix or a basic theme and now need better filtering, subscriptions, wholesale pricing or a faster mobile experience. We rebuild around the way you now trade. Stage 3 ### Established retailers Your store works but carries years of apps, plugins and workarounds. We audit what is worth keeping, simplify the stack and move you to a cleaner build without disrupting orders. Sectors we commonly work with include fashion and accessories, beauty and skincare, food and drink, home and garden, automotive parts and specialist B2B supplies. Each has its own buying questions: sizing for fashion, ingredients for skincare, fitment for car parts, and we design product pages around them. After launch ## What support do you offer once the store is live? You can choose an optional care plan, ad hoc development or full independence. Most clients start with a few weeks of close monitoring and then decide. ### The first month We watch orders, payment errors, site speed and Search Console daily after launch, and fix issues quickly. We also review the first weeks of analytics with you to spot where shoppers drop out, whether that is shipping costs, a confusing size guide or a slow collection page. ### Ongoing improvements The care plan covers app and plugin updates, security, backups and a monthly allowance of changes such as new landing pages, seasonal banners or product template tweaks. It is a rolling arrangement you can stop at any time, and there is no penalty for managing the store yourself. Recent work ## Recent projects The ProntX portfolio includes ecommerce stores, product pages and store dashboards. You can see a selection below, or start with a [free growth audit](/free-audit/) of your current store. [ UI/UX design · Mobile app **Sneak Peek** Mobile app design for an online store, in a motion design style. ](https://prontx.com/work/sneak-peek/) [ UI/UX design · Mobile app **Market Munch** Mobile app design for an online store. ](https://prontx.com/work/market-munch/) [ UI/UX design · Mobile app **Activibe** Mobile app design for a fitness app. ](https://prontx.com/work/activibe/) [See all our work](https://prontx.com/work/) **Not selling online yet?** If you only need a brochure site for now, our [web design](/web-design/) packages start at £1,950 and can be extended into a store later without starting again. ## Frequently asked questions ### How much does an ecommerce website cost in the UK? ProntX ecommerce websites start at £3,950 one-off, ex VAT, for a Launch store with up to around 100 products. Established shops with larger ranges and integrations typically spend £6,000 to £12,000. Custom, multi-currency or headless builds are quoted after discovery. Platform fees, apps and payment processing are paid directly to those providers, and we list them in the proposal. ### Should I use Shopify or WooCommerce? Shopify is usually the better choice if you want to launch quickly, keep maintenance low and sell standard physical products. WooCommerce is better if you already run WordPress, publish a lot of content or need unusual pricing and product logic. We look at your catalogue, budget and team before recommending one, and explain the running costs of each. ### What is included in your ecommerce web design packages? Every package includes catalogue planning, custom design of the key templates, build, payment and shipping set-up, UK VAT settings, product import, schema markup, shopping feeds, GA4 ecommerce tracking, abandoned cart emails, accessibility checks, training and launch. Larger packages add custom features such as subscriptions, bundles, advanced filters or stock system integration. ### How long does it take to build an online store? A typical Launch store takes 5 to 8 weeks from kick-off to going live. Growth stores with more products, custom templates or integrations typically take 8 to 12 weeks. The main variables are how ready your product data and photography are, and how many third-party systems need connecting. We give you a dated plan at kick-off. ### Can you migrate my store without losing Google rankings? Yes. We crawl your current shop, record which product and collection pages bring in traffic, and redirect every old URL to the right new page. We keep product descriptions and SEO fields that already perform, migrate reviews where possible and monitor Search Console after launch. Rankings can fluctuate briefly during any move, but a careful migration protects the traffic you have. ### Do I own my online store? Yes. The Shopify or hosting account, domain, theme code, product data, customer data and analytics are all in your name. We work as collaborators on your accounts rather than owning them. If you later move to another agency, you keep everything and we will hand over cleanly. ### Can you help with marketing after the store launches? Yes. ProntX runs SEO, Google Shopping and Performance Max campaigns, paid social and email marketing for ecommerce brands, all on rolling monthly contracts. Because we built the store, product feeds, tracking and landing pages are already in place, so campaigns can start quickly. See our ecommerce marketing options. ### Do you build B2B or trade ecommerce sites? Yes. We build trade portals with customer-specific pricing, account-only catalogues, quick order forms, purchase order payment and integration with accounting or ERP systems. These usually fall into our custom tier and start with a short discovery sprint, so we can map your pricing rules and approval flows before quoting a fixed price. ## Price From £3,950 per project plus VAT. Full pricing: https://prontx.com/pricing/ ## Contact Free growth audit: https://prontx.com/free-audit/ | Phone: 020 3048 4022 | Email: info@prontx.com