Finance PPC agency for advisers, brokers and lenders

Yes. To show financial services ads to UK users, advertisers must complete Google's UK financial services verification, which checks FCA authorisation or an eligible exemption. The application needs your firm reference number and business details that match the FCA register exactly. A contact using your FCA-registered email domain must be added to the Google Ads account first.

An authorised representative, which can be your agency, can submit the application on your behalf, but the details must match your own FCA register entry. Affiliates and lead generators working under an FCA-authorised firm's approval are treated as approved third parties, and the authorised firm applies for them. We prepare the paperwork and check every detail before submitting.

Insurance, mortgages, loans and investment terms are among the most competitive in Google Ads, because a single client can be worth a lot to banks, insurers, comparison sites and brokers. High click costs make waste painful. The answer is narrower targeting, strong negative keyword lists, good quality scores and bidding towards completed cases rather than any form submission.

It can be, if you pick niches where you have an edge and measure cost per completed case. Broad terms like 'mortgage' or 'car insurance' are usually too expensive. Specialist searches, such as contractor mortgages, landlord insurance for HMOs or equity release in your area, can work well. We start with a small, tightly controlled budget and scale what pays back.

A clear explanation of the service, who it suits, how you are paid, any fee for advice, your regulatory status and the risk warnings your products require. Credit promotions need a representative example where the rules trigger one. The page should match the ad's promise exactly. Your compliance lead approves every landing page before any traffic is sent.

Some searches attract people with circumstances that are hard to help, such as very small deposits or recent defaults, and the low click cost can look tempting. Brokers often find those leads rarely complete. We review search terms weekly, add negatives for unsuitable intent, and use qualifying questions on landing pages so your advisers spend time on cases they can place.

ProntX finance PPC management starts from £450 a month on a rolling contract. Ad spend is separate and paid straight to Google from an account you own. Firms running several product lines, lenders with large keyword sets, or accounts that need frequent approval cycles typically pay more for management. You get a written scope first.

Yes, but each platform has its own financial services policies, and some targeting options are limited for certain financial products. Social ads are also financial promotions, so each ad must be compliant on its own, including any required risk warnings in the text rather than only in an image. Our paid social team applies the same approval workflow.