Law firm marketing agency for UK solicitors

Most law firm websites underperform for the same reasons. One general page tries to cover a whole department. Solicitor profiles are a photo and two lines. Price information required by the SRA is buried in a PDF. Offices share a single Business Profile. Each of these is fixable, and each fix tends to bring better-qualified enquiries rather than just more traffic.

We plan around the matters you want more of. A firm that wants more private client work needs a different plan from one chasing commercial property or employment claims. We map searches to practice areas, look at the fee value of each matter type, and focus effort where a new enquiry is worth the most to you.

Split by matter and audience

Family law usually breaks into divorce, financial settlements, child arrangements, cohabitation disputes and prenuptial agreements. Employment law needs separate pages for employees and employers, because they search differently and need different reassurance. Private client work divides into wills, lasting powers of attorney, probate and trusts. Each page targets its own searches and answers its own questions.

What every page contains

• A direct answer to what the service covers and who it is for
• The process and typical timescales, stage by stage
• Fees or how fees are calculated, with links to transparency pages
• The solicitors who handle the work, linked to their profiles
• Relevant reviews and accreditations
• Questions clients ask at the first call, answered plainly

Office pages should be more than an address and a map. We include the solicitors based there, the practice areas offered from that office, parking and access information, nearby courts or tribunals where relevant, and reviews from local clients. That gives Google a reason to rank the right office for the right search.

We keep firm details identical across Google, the Law Society’s Find a Solicitor, legal review sites and general directories, and set up a review request process by branch. Rankings are tracked from multiple points around each office, so you can see where each branch wins and where a competitor is stronger.

We build campaigns per practice area and, where it matters, per office, so a search for an employment solicitor for employers never lands on a page written for employees. Negative keyword lists exclude legal aid, free advice, jobs, training contracts and DIY searches unless you serve them. Ad schedules reflect when your team can answer the phone, with call extensions and out-of-hours forms for urgent matters.

Ad copy states facts clients care about: fixed fees where you offer them, accreditations, response times and office locations. Any no win no fee offer explains what clients may still pay. Calls are tracked and graded so we can see which campaigns produce enquiries your fee earners actually accept, and budget follows those results.