SEO agency in London for Google and AI search

Who our SEO services are for

We work with owner-led businesses, growing ecommerce brands, B2B firms and other agencies across London and the UK. Most clients come to us with one of three problems: a website that looks good but brings in almost no enquiries from search, rankings that slipped after a redesign or a Google update, or a previous SEO company that sent monthly PDFs without anyone being able to say what changed.

If you are a local service business, a shop selling online or a company with a long B2B sales cycle, the work looks different. That is why we split our SEO services into specialist areas, all run by the same team and reported in one place.

What changes when you work with us

You get a written plan in the first month that says which pages we will fix, which pages we will build and which searches we are going after. Every month you see the work completed, the rankings and traffic that moved, and the enquiries or sales that came from organic search.

You own everything: your Google Search Console, your analytics, your content and your website. If you leave, nothing is held back. That is the same promise we make on every service we sell, from web design to paid media.

1. Foundations first

In month one we crawl the site, review Search Console and analytics, and benchmark you against the three to five competitors who actually win your searches. We fix indexation problems, broken internal links, missing titles and schema errors before writing a single new page, because content on a broken site rarely ranks.

2. A keyword and page map

We group your target searches by intent and assign each group to one page. That stops two of your pages competing for the same query and shows clearly which pages are missing. For most businesses, the gap is service and location pages with real detail, not more blog posts.

Monthly AI visibility checks

Alongside rankings, we run the same set of buyer prompts through ChatGPT, Perplexity and Google AI Overviews every month and record whether you are named, cited or missing. When a competitor starts appearing and you do not, we look at which sources the answer drew from and work on getting you onto those pages.

3. Content and authority

We write or rewrite pages in your voice, answer-first, with the questions buyers ask on sales calls. Alongside that we earn mentions and links through digital PR, industry directories, partners and suppliers, avoiding paid link schemes that put sites at risk.

4. Reporting that ties to money

Your monthly report shows what we did, what moved and what it was worth: rankings for priority terms, organic sessions, enquiries or sales from organic search, and your AI search share of voice. Then we agree next month’s priorities together.

A dentist in Clapham does not need to rank for “teeth whitening” across the UK. They need to show in the map pack for “dentist Clapham”, have a strong page for each treatment and collect steady reviews. A plumber needs the same thing for emergency searches in the postcodes they cover. That focus keeps budgets sensible and results measurable.

For small businesses we usually lead with local SEO and a handful of service pages, then widen the net once enquiries are flowing. If your site cannot support that, our small business web design team can rebuild it inside the same project.

• Google Business Profile set up and managed properly
• One strong page per service you want to sell
• Location pages only where you genuinely serve customers
• Review requests built into your normal customer process
• Monthly reporting in plain English, not jargon
• No long contract: stay because it is working

London is where we know the market best: the boroughs, the competition for map pack positions and how expensive clicks get in sectors like legal and dental. That local knowledge shapes our industry work for law firms, dentists and trades, where a single map pack position can be worth more than a page one ranking for a national term.

For UK-wide and ecommerce clients, location matters less than the quality of the plan. We have worked for more than 200 clients over 6+ years, and SEO often runs alongside PPC so paid and organic data can inform each other. Search term reports from Google Ads show which phrases convert, and we use them to choose which organic pages to build next.