White label for agencies

White label digital marketing, delivered under your brand

Resell PPC, social, email, web design and AI search without hiring. A senior London team does the work under NDA, your branding goes on every report.

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NDA before any client details
Reports in your branding
Client-owned ad accounts

Quick answer

ProntX offers white label digital marketing for UK agencies, studios and consultants. Our senior London team delivers PPC, paid and organic social, email, web design and AI search under your brand and NDA, with client-owned accounts and unbranded reports. Partner pricing is agreed per client on rolling monthly terms.

Last updated 10 October 2026 · Reviewed by the ProntX strategy team

For agencies

How does white label digital marketing work?

You sell the service under your brand and keep the client relationship. A specialist partner delivers the work behind the scenes, under NDA, with reports in your branding.

ProntX provides white label digital marketing for UK agencies, web studios, consultants and freelancers who want to offer PPC, paid social, organic social, email or web design without hiring for each skill. Our senior London team does the work, your brand goes on everything, and your clients never hear our name.

Most agencies reach the same point. Clients ask for services you do not offer, or demand for one service grows faster than you can hire. Recruiting a PPC specialist or a developer for a handful of clients is expensive and risky, and turning work away sends clients to a competitor who might take the rest of their business too.

White label delivery fills that gap. You agree the scope and price with your client, brief us, and we deliver to the standard you set, invoicing you at partner rates. The margin, the relationship and the credit are yours.

The model is common across the industry, but quality varies enormously. Agencies tell us about resold packages that were built once and never optimised, ad accounts set up under a supplier’s login, and reports that were obviously templated. Each of those puts your reputation at risk, not the supplier’s.

We run white label work exactly as we run our own clients’ accounts: senior specialists, documented changes, and accounts that stay in your client’s name. For organic search, see our dedicated white label SEO service.

What you can resell

Which white label digital marketing services do we offer?

Paid search, paid and organic social, email marketing, web design and AI search, delivered unbranded and priced for resale.

Paid search

White label PPC management

Google Ads and Microsoft Ads for lead generation and ecommerce: account audits, builds, weekly optimisation, conversion tracking and monthly reports in your template. See how we run Google Ads management.

Paid social

Meta, LinkedIn and TikTok ads

Campaign strategy, audiences, creative testing and pixel or conversions API set-up, with clear reporting on leads and sales rather than reach.

Organic social

White label social media marketing

Content calendars, post design, short-form video editing, scheduling and community management, written in your client’s voice and approved through you, using the same process as our own social media marketing.

Email marketing and automation

Welcome flows, abandoned basket sequences, newsletters and list hygiene in Klaviyo, Mailchimp, HubSpot and similar platforms, built in your client’s account. Based on our email marketing service.

Websites

White label web design services

WordPress and Shopify websites, landing pages and ongoing care plans, designed to your brief or your own designs, with code handed over to you or your client. Built by our web design team.

AI search

AI search visibility

Answer-first content, schema and entity work so your clients appear accurately in ChatGPT, Gemini and Google AI Overviews, an add-on few agencies can deliver yet. Delivered through our AI search optimisation team.

White label PPC

How does white label PPC work in practice?

Your client owns the ad account, your agency holds manager access, and we work inside it under your access. Nothing about the account says ProntX.

Account ownership

Google Ads, Meta Business Manager and GA4 accounts stay in your client’s name, linked to your agency’s manager account. We are added as users through your access. If the partnership ends, you remove us and nothing moves.

Onboarding

You share the client brief, goals, margins or lead values and any history. We audit the account within a few working days and send you findings in your branding, which many partners use as a sales document.

Weekly work

Search term reviews, negatives, bid strategy checks, ad testing, budget pacing and tracking checks, logged in a change history you can show your client.

Reporting

Monthly reports in your template or a white label dashboard, with commentary written for your client and a separate internal note for you on risks and opportunities.

Client calls

We can join calls as part of your team, using your email signature, or stay behind the scenes and brief your account managers. We agree the model at the start.

Confidentiality

How do we protect your client relationships?

With an NDA before any client details are shared, unbranded deliverables, and a written commitment never to approach your clients.

Mutual NDA signed before you share any client information
Reports, decks and dashboards in your branding or fully unbranded
No ProntX name in documents, file metadata, tracking or ad accounts
Email from your domain or a neutral address if needed
Non-solicitation of your clients written into our agreement
A single point of contact on our side for each partner

We are a public agency with our own clients and published prices, and we know some partners worry about that. In practice, white label clients come to us through you, are handled under our partner agreement, and are never marketed to by us.

If one of your clients ever finds us independently and contacts us, we refer them back to you. That rule has no exceptions, because the white label model only works when partners can trust it completely.

Avoiding the usual problems

What goes wrong with white label marketing, and how do we prevent it?

Most problems come from cheap, templated delivery and unclear ownership. We avoid both by pricing for senior work and keeping every account in the client’s name.

Common problems agencies report

Campaigns built from a template and left to run unattended
Ad accounts held in the supplier’s name, so leaving means starting again
Reports that do not match what the client sees in their own account
Slow replies when a client has an urgent question
Offshore teams writing copy that does not sound British

How we work instead

Senior UK-based specialists on every account
Client-owned accounts, with your agency as manager
Reports built from the same data your client can see
Reply to partners within one working day
UK English copy written for your client’s market

We are also selective. If a client brief does not suit us, or the budget is too small for the work to pay off, we will tell you before you sell it. That protects your reputation and ours.

Why ProntX

Why partner with ProntX for white label services?

Because one partner can cover paid media, social, email, web and AI search, so you add several services with one relationship.

One partner

Every channel in one team

Add PPC this month and web design next quarter without vetting a new supplier each time.

Senior work

No junior bait and switch

The specialists who audit your client’s account are the ones who run it, week after week.

Flexible

Rolling monthly per client

No minimum number of clients and no long contracts. Add or pause clients as your pipeline changes.

Pricing

How much does white label digital marketing cost?

Partner pricing is agreed per service and per client, based on scope. You set your own retail price and keep the margin.

Service	How it is priced to partners	Common resale approach
White label PPC	Monthly fee per account by spend band	Monthly management fee, ad spend paid by your client to the platform
Paid and organic social	Monthly fee by platforms and content volume	Monthly package
Email marketing	Monthly fee or fixed-price flow builds	Set-up fee plus monthly retainer
Web design	Fixed price per project	Project fee plus optional care plan
AI search	Monthly fee or one-off audit	Add-on to SEO or PPC retainers

Partner rates sit below our published retail prices and depend on the scope, volume and level of client contact you need. Contact us with the service and a sample brief for a partner rate card.

Getting started

What does a white label partnership look like in the first month?

An introductory call, an NDA, a branded audit for one client and an agreed way of working. Most partners know within a month whether the fit is right.

Week 1: agree the model

We talk through your services, clients, branding, tools and how visible you want us to be. The NDA and partner agreement are signed before any client details change hands.

Week 2: first audit

You give us access to one client’s accounts. We deliver a branded audit with findings, priorities and a proposed scope that you can price and present.

Weeks 3 and 4: delivery starts

Once your client agrees, we start the work, set up reporting in your template and agree a regular check-in with your account manager. From there, you add clients whenever you sell them.

Who partners with us

Who uses our white label digital marketing services?

Agencies and consultants that want to offer more without carrying the risk of new hires.

Web design studios whose clients keep asking about ads and social
SEO agencies adding paid search or email
Branding and creative agencies adding recurring revenue
Marketing consultants who need a delivery team behind their strategy
Larger agencies needing overflow capacity for busy periods

Partners are based all over the UK. We work from London and collaborate through Slack or Teams, shared project boards and video calls, fitting into your existing processes rather than asking you to adopt ours.

A sensible way to start is with one client. We deliver a branded audit, you see the quality of the work and how we communicate, and you decide whether to scale from there.

How it works

What happens after you get in touch

01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit
02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices
03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work
04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us

FAQ

White label digital marketing questions, answered

Still unsure? Ask us anything. We reply within one working day.

What is white label digital marketing?

It is an arrangement where one company delivers marketing services that another company sells under its own brand. The reselling agency owns the client relationship, sets the price and presents the work as its own. The white label partner stays invisible, working under NDA and producing unbranded or agency-branded deliverables.

How does white label PPC work?

Your client owns the Google Ads account, your agency links it to your manager account, and we are added as users through your access. We run the account day to day and report in your template. You bill your client, we bill you at partner rates, and ad spend is paid by the client directly to Google.

Will my clients know you are involved?

Not unless you tell them. We sign an NDA, use your branding or none at all, keep our name out of documents and accounts, and never contact your clients directly unless you ask. Some partners introduce us as part of their team on calls, which we are happy to do.

How much margin can I make on white label services?

That depends on your pricing and positioning. Partner rates sit below our public retail prices, and agencies typically add a markup that reflects their account management, strategy and relationship. We would rather you price properly than undercut, because thin margins usually lead to rushed work and unhappy clients.

Do you have a minimum number of clients?

No. You can start with a single client and add more as you sell. Each client is on a rolling monthly arrangement, so you can pause or stop if a client leaves you. Many partners begin with one audit to test our work, speed and communication before committing further, which is the approach we recommend.

Who owns the accounts and data?

Your client owns their ad accounts, analytics and website, with your agency holding manager access. We never create client accounts in our own name. If our partnership ends, you remove our user access and everything stays exactly where it is, including campaign history and conversion data.

Can you do white label web design?

Yes. We build WordPress and Shopify sites and landing pages to your brief or your own designs, under your brand. Code, hosting and domains are handed over to you or your client, and we can provide ongoing care plans that you resell monthly.

Is white label social media marketing worth reselling?

It can be, but margins are often tighter than paid media because clients tend to want frequent input on content. It works best when approvals are agreed up front and the package focuses on a few platforms done well. We help you scope packages that are profitable to deliver.

How quickly can you start?

After an introductory call and NDA, onboarding usually takes one to two weeks. We can often deliver a first branded audit within a few working days of receiving access, which many partners use to win or reassure the client. Urgent overflow work can sometimes start sooner.

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