Small business social media
Social media marketing for small business, without the hype
Consistent, professional social media on the platforms your customers use, with original content, replies handled and reporting on enquiries. Clear packages, rolling monthly.
- Clear monthly deliverables
- Original content, not templates
- Rolling monthly, no lock-in
Quick answer
ProntX provides social media marketing for small businesses across London and the UK. Packages cover strategy, original content, community management and monthly reporting on two or more platforms, with video and paid social in higher tiers. Prices start from £650 a month on rolling terms, and you own every account.
Small business social
What does social media marketing for small business really involve?
Choosing the one or two platforms where your customers are, posting useful content consistently, replying quickly, and measuring enquiries and sales rather than likes.
ProntX offers social media marketing for small business owners across London and the UK who want a professional, consistent presence without doing it all themselves. Packages start from £650 a month on rolling terms, with clear deliverables, honest advice on what small budgets can achieve and no long contracts.
Most small businesses do not have a social media problem so much as a time problem. Posting falls behind when work gets busy, messages go unanswered for days, and the account ends up looking abandoned, which is worse than not having one.
There is also a lot of noise about what social can do. Agencies promise viral growth and thousands of followers. For most small businesses, the realistic goal is simpler: look active and trustworthy when people check you out, stay in front of past customers, and turn some followers into enquiries and repeat sales.
That is achievable on a modest budget if the effort is focused. Two platforms done properly beat five done badly. Content that shows your real work, team and customers beats polished stock graphics. Fast replies to messages and comments often matter more than the posts themselves.
We build small business packages around those principles, and we will tell you if your money would work harder somewhere else, such as local SEO or your Google Business Profile.
Packages
What do our social media marketing packages include?
Three tiers, from a focused two-platform package to a fuller programme with video and paid social. Every package includes strategy, content, community management and monthly reporting.
| Package | Monthly fee (ex VAT) | Platforms | What is included |
|---|---|---|---|
| Starter | From £650 | Two | Monthly content plan, around three posts a week, weekday community management, monthly report and call |
| Growth | Typically £1,100 to £1,600 | Up to three | More short-form video, paid social management on one platform, quarterly strategy review |
| Scale | Typically £2,000 and up | Three or more | Daily publishing, creator and user-generated content programme, paid campaigns across several platforms, fortnightly calls |
Final price depends on platforms, content volume, how much video we film or edit, and whether paid social is included. Ad spend is paid directly to the platforms. Photography and filming days can be added. See every channel on our pricing page.
Social media marketing
from £650/month
Organic content plus paid social management
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedCost
How much does social media marketing cost for a small business in the UK?
Freelancers commonly charge a few hundred pounds a month for posting-only packages, and agencies generally charge from several hundred to a few thousand pounds a month. What matters is what is included.
Published UK prices vary enormously, from under £100 a month for template posts to several thousand for full agency programmes. The difference is usually in what you get: original content versus templates, video versus static images, community management versus scheduling only, and strategy versus posting for the sake of it.
Before comparing quotes, ask each provider to list monthly deliverables in writing: number of posts and videos, platforms, response times for messages, what reporting covers and whether ad management is included. Check too whether VAT, ad spend, photography and extra revisions are on top, because the cheapest monthly price is not always the cheapest package once extras are added.
What drives the price
- Number of platforms managed
- How many posts, stories and videos each month
- Whether content is original, filmed or template-based
- Community management hours and response times
- Paid social management alongside organic
- Reporting depth and strategy time
Small budgets
What is realistic on a small social media budget?
Consistency, credibility and steady engagement from existing customers, plus some new enquiries. Rapid follower growth and big sales spikes usually need paid ads or much more content.
Realistic
Look active and trustworthy
A regularly updated profile that reassures people checking you out after a referral, a Google search or a walk past your shop.
Realistic
Stay front of mind
Regular, useful posts that keep past customers aware of you, so they come back and recommend you to others.
Realistic
Some direct enquiries
Messages and bookings from followers and local people, especially with clear calls to action and fast replies.
Needs more budget
Fast audience growth
Reaching large numbers of new people quickly usually takes paid social campaigns alongside organic posting.
Needs more budget
Lots of video
Frequent filmed and edited short-form video takes real production time and costs more than static posts.
Unrealistic
Guaranteed viral results
Nobody can promise virality. Be wary of anyone who does, or who sells followers.
DIY or agency
Should you do social media yourself or hire an agency?
If you enjoy it and can stay consistent, do it yourself with a simple plan. If it keeps slipping, or you need video, ads and strategy, a freelancer or agency usually pays for itself in time saved.
| Do it yourself | Freelancer | ProntX | |
|---|---|---|---|
| Monthly cost | Your time plus tools | Commonly a few hundred pounds | From £650 |
| Strategy and planning | Up to you | Varies | Monthly plan and quarterly review |
| Content | You create it | Usually included | Original content, video available |
| Replies to messages | When you have time | Sometimes | Weekday community management |
| Paid social | Self-managed | Sometimes | Included from the Growth package |
| Cover for holidays | None | Limited | Yes |
Many owners get the best of both: we plan, design and schedule, and you add quick behind-the-scenes posts and stories from your phone. Your authentic voice plus our consistency is often more effective than either alone.
Getting started
How should a small business start with social media marketing?
With a simple plan: pick your platforms, decide what you want people to do, set a realistic posting rhythm and make time to reply. Whether you do it yourself or hire help, the plan is the same.
1. Pick one or two platforms
Look at where your existing customers spend time and where competitors get genuine engagement. For a local cafe that might be Instagram and Facebook; for an accountant, LinkedIn. Ignore the rest for now.
2. Decide what success looks like
Bookings, calls, messages, shop visits or online orders. Make it easy to take that action from every profile and post, with links, booking buttons and clear contact details.
3. Plan content in themes
Rotate a few themes: your work and results, the people behind the business, helpful tips, customer stories and offers. Social media marketing ideas for small business are easiest to find in your own week: a finished job, a new product, a question a customer asked.
4. Batch and schedule
Set aside a couple of hours a month to plan and create posts, then schedule them. Leave room for quick, unplanned stories when something interesting happens.
5. Reply fast and review monthly
Answer comments and messages within a day. Once a month, check which posts brought enquiries or visits and do more of those.
Avoiding bad agencies
What should you watch out for in cheap social media packages?
Templated content, no community management, follower-count reporting and long contracts. These are the complaints we hear most from small businesses that switch to us.
- The same stock graphics and captions used for many clients
- Posts scheduled but messages and comments left unanswered
- Reports that celebrate reach and followers but never mention enquiries
- Twelve-month contracts before you have seen any results
- Accounts created in the agency’s name rather than yours
- Bought followers or engagement pods that damage your reach
- A different, junior person every month
- No clear list of monthly deliverables
Why ProntX
Why choose ProntX as your small business social media agency?
Because we focus on the few things that bring results for small businesses, publish our prices and keep every account in your name.
Focused
Two platforms done well
We recommend where to show up and where not to bother, based on your customers rather than trends.
Joined up
Social, email and search together
Social works best alongside email marketing and search, and our team handles all three if you want.
Fair terms
Rolling monthly, you own it all
No long contracts. Your accounts, content and followers belong to you.
Who we help
Which small businesses do we manage social media for?
Local and independent businesses with a clear offer and customers who use social media to find, check out or stay in touch with businesses like theirs.
- Restaurants, cafes and independent shops
- Salons, clinics, gyms and wellness businesses
- Trades and home improvement firms with great before-and-after work
- Professional services building a personal brand
- Small ecommerce brands growing beyond friends and family
We are based in London and work with small businesses across the UK. Content approvals happen through a shared calendar, so you can review posts on your phone in a few minutes a week.
Want a wider plan for growth? Our small business digital marketing page covers how social fits alongside your website, search and email. Or start with a free audit of your current social channels, delivered as a personal video within 2 working days.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
FAQ
Small business social media questions, answered
Still unsure? Ask us anything. We reply within one working day.
How much does social media marketing cost for a small business?
UK prices range from under £100 a month for template posting to several thousand pounds for full agency programmes. Freelancers commonly charge a few hundred pounds a month. ProntX packages start from £650 a month for two platforms with original content, community management and reporting, with higher tiers adding video and paid social.
Is social media marketing worth it for a small business?
Usually, if your customers use social media and you can stay consistent. For most small businesses it builds trust and repeat custom more than it drives instant sales. It is less worthwhile if you have no clear offer or nobody to reply to messages. We will tell you honestly if another channel would work better.
Which social media platforms should a small business use?
The ones your customers use. Instagram and Facebook suit most local consumer businesses, TikTok suits younger audiences and visual products, and LinkedIn suits professional and B2B services. Two platforms done consistently almost always beat being everywhere. We recommend platforms based on your customers, not trends.
How often should a small business post on social media?
Consistency matters more than volume. Around three good posts a week on each main platform, plus stories when you have something to share, works for many small businesses. Posting daily with weak content does less than posting less often with useful, genuine posts. Replying to comments and messages quickly is just as important.
What is included in your Starter package?
Two platforms, a monthly content plan, around three posts a week designed and written for you, weekday community management, a monthly report and a call to review results and plan ahead. Everything is approved by you before it goes live, through a shared calendar you can check on your phone.
Do I need to pay for ads as well?
Not necessarily. Organic social builds trust and keeps existing customers engaged. If you want to reach many new people quickly, a modest paid social budget usually helps. Paid social management is included from our Growth package, and ad spend is paid directly to the platforms.
Can I do my own social media instead?
Absolutely, and many small businesses should start that way. Pick one or two platforms, plan a month of posts in advance, batch-create content and set aside time daily for replies. If it keeps slipping, or you need video and ads, that is usually the point where outside help pays off.
How do you measure social media results for a small business?
We report on enquiries, messages, website visits, bookings and sales where they can be tracked, alongside reach and engagement. Followers and likes are useful signals, but they are not the goal. Each monthly report explains what worked, what did not and what we will change.
Is there a minimum contract?
No. Our social media packages roll monthly, so you can change tiers or stop with notice. Your accounts, content and followers stay yours, and we hand over any content files, designs and scheduling plans if you leave, so you or your next provider can carry on without starting from scratch.
Works well with
Related services
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