SEO audit services
SEO audit services with a clear plan of what to fix
A senior review of your technical health, content, authority and AI visibility, ranked by impact and effort. Start free, or go deep with a full audit.
- Senior review, not a tool export
- Ranked by impact and effort
- Free growth audit to start
Quick answer
ProntX offers SEO audit services for UK businesses that need to know what is holding their site back in Google and AI search. The full audit covers technical health, content, backlinks, local signals and AI visibility, delivered as a prioritised action plan at a fixed quote. A free growth audit video is available first.
ProntX SEO audit services give you a clear, prioritised answer to one question: what is holding your website back in Google and AI search, and what should you fix first? We review technical health, content, authority, local signals and AI visibility, then hand you a ranked action plan your team or ours can work through.
When an SEO audit makes sense
Traffic has dropped and nobody knows why. You are about to redesign or replatform and want a baseline first. You have inherited a site from a previous agency. You are choosing between SEO companies and want an independent view before signing anything. Or you simply want to know whether SEO is worth investing in for your business at all.
What makes our audit useful
Automated tools produce long lists of warnings, most of which do not matter. Our audit is done by senior people who look at your site in the context of your market, your competitors and your commercial goals. Every finding comes with the reason it matters, the effort to fix it and the order we would tackle it in. No padding, no 200-page PDF nobody reads.
Two options
Free growth audit or full SEO audit: which do you need?
Start with the free growth audit if you want a quick, honest read of your biggest opportunities. Choose the full SEO audit when you need a complete diagnosis and a detailed plan your team can implement.
| Free growth audit | Full SEO audit | |
|---|---|---|
| Price | Free, no obligation | Fixed quote after a short call |
| Format | Personal video walkthrough from a senior strategist | Written report, prioritised action sheet and a live walkthrough call |
| Turnaround | Within 2 working days | Agreed at quote, depending on site size |
| Depth | Top issues visible from outside the site, quick competitor check, AI visibility snapshot | Full crawl, Search Console and analytics review, content and backlink analysis, competitor benchmarking |
| Access needed | None, just your website address | Read access to Search Console, analytics and ideally server logs |
| Best for | Deciding whether and where to invest | Planning a recovery, migration or a year of SEO work |
Most people start with the free growth audit. If it shows deeper problems, the full audit is the logical next step.
Scope
What does a full SEO audit cover?
Six areas, from crawl and indexation through to AI search visibility. Each one is checked against your real data, not just a third-party crawler.
1
Technical health
Crawlability, indexation, canonicals, redirects, sitemaps, robots rules, JavaScript rendering, Core Web Vitals from field data, mobile usability and HTTPS. For larger sites, log file analysis. See our technical SEO service for detail.
2
Site structure and internal links
How your pages are organised, how deep important pages sit, where internal links point, orphan pages and keyword cannibalisation where two pages compete for the same search.
3
Content and on-page
Titles, headings, intent match, thin and duplicate content, outdated pages and gaps against what competitors rank for. We flag pages to improve, merge, redirect or remove.
4
Authority and backlinks
The quality and relevance of sites linking to you, lost links worth reclaiming, risky links, and how your profile compares with the sites outranking you.
5
Local and structured data
Google Business Profile, NAP consistency and reviews where local search matters, plus a review of all schema markup for errors and missed opportunities.
6
AI search visibility
How ChatGPT, Perplexity and Google AI Overviews describe your business for a sample of buyer prompts, AI crawler access, entity consistency and llms.txt readiness.
Prioritisation
How do you prioritise audit findings?
Every finding is scored on impact, effort and confidence, then sorted into three groups: fix now, plan next, and monitor. You get a short list to act on, not a long list to worry about.
Fix now
High impact, low effort
Issues blocking important pages from ranking or converting that can be fixed in days: a wrong canonical, a noindex on a service page, broken redirects from old high-value URLs, missing titles on key templates.
Plan next
High impact, more effort
Structural changes such as new category or location pages, template speed work, content consolidation and faceted navigation rules. These go into a 90-day roadmap with owners and dates.
Monitor
Low impact or uncertain
Warnings that tools flag but rarely affect performance, recorded so nobody wastes time on them later, with a note on when they would become worth fixing.
Deliverables
What do you receive at the end of an SEO audit?
A concise written report, a prioritised action sheet and a walkthrough call. Everything is written for the people who will act on it: owners, marketers and developers.
- Executive summary: the five things that matter most, in plain English
- Action sheet with every finding, priority, owner, effort and example URLs
- Developer-ready tickets for technical fixes, with acceptance criteria
- Competitor benchmark against the three to five sites that win your searches
- Keyword and page map showing which page should rank for which intent
- AI visibility snapshot with the prompts tested and results
- A recorded walkthrough call so your whole team can hear the reasoning
The action sheet is a shared spreadsheet, so you can assign tasks, mark progress and filter by priority or team. Developers get specific URLs and expected outcomes, not vague advice like “improve page speed”.
You own the audit outright. Implement it yourself, give it to your developer or another agency, or ask ProntX to carry out the work. There is no obligation to continue with us.
Common findings
What problems does an SEO audit usually find?
Every site is different, but the same handful of issues come up again and again. Most are simple to fix once someone spots them.
- Service or product pages accidentally set to noindex after a redesign
- Two or more pages competing for the same search, so neither ranks well
- Old URLs with valuable backlinks returning 404 errors instead of redirecting
- Thin location or tag pages diluting the quality of the whole site
- Slow mobile templates caused by oversized images and third-party scripts
- Schema with errors, or markup that does not match visible content
- Business name, address or services described differently across the web
- Security or CDN settings blocking AI crawlers nobody meant to block
- Content written around keywords rather than the questions buyers ask
- No conversion tracking, so nobody knows what SEO is worth
Why ProntX
Why choose ProntX for your SEO audit?
Because the people who audit your site are the same senior people who would fix it, and we have no reason to inflate the findings to sell you work.
Builders and marketers
Our team designs and develops websites as well as optimising them. Our recommendations are realistic about what your platform can do and how long changes take.
AI search included
We test AI search techniques on the ProntX website first, so the AI visibility section of your audit reflects what we have seen work, not what a tool vendor claims.
No lock-in afterwards
The audit is yours. If you later want help, ongoing plans are rolling monthly with published prices, so there is no pressure either way.
Pricing
How much do SEO audit services cost?
The growth audit is free. A full SEO audit is priced as a fixed quote after a short call, because the work depends on site size, platform and how many areas need deep analysis. You will know the exact cost before we start.
What affects the price of a full audit
- Number of indexable pages and templates
- Platform and whether JavaScript rendering needs testing
- Whether log file analysis is included
- Number of locations, languages or country sites
- Depth of competitor and backlink analysis required
If you continue with us
If you go on to an ongoing SEO plan, the audit becomes your first-month roadmap and the fixes start straight away. Ongoing SEO plans start from £595 a month ex VAT on a rolling monthly contract.
SEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedWho it is for
Who uses our SEO audit services?
Owners who want an honest second opinion, in-house marketers who need a plan to take to their board, and developers who need specific tickets before a rebuild.
Before a redesign
Benchmark every URL and ranking before anything changes, so the new site keeps what works.
After a traffic drop
Separate technical errors, algorithm updates and lost links, then fix what is in your control.
Changing agency
See what your previous SEO company actually did and what still needs doing.
Ecommerce stores
Focus on crawl waste, category pages and product schema, where audits often find the biggest wins. See ecommerce SEO.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
What is an SEO audit?
An SEO audit is a structured review of everything that affects how a website performs in search: technical setup, site structure, content, backlinks, local signals and, increasingly, visibility in AI search tools. A good audit does not just list problems. It explains which ones matter for your business and in what order to fix them, so you can spend time and budget where it counts.
What is the difference between your free and full audit?
The free growth audit is a personal video from a senior strategist covering the biggest opportunities visible from outside your site, delivered within 2 working days. The full audit uses access to your Search Console, analytics and sometimes server logs, covers every area in depth, and comes with a written report, prioritised action sheet and walkthrough call.
How much does a full SEO audit cost?
We give a fixed quote after a short call, because cost depends on site size, platform, whether log file analysis is needed and how many locations or languages are involved. You will know the exact price before any work starts, and there is no obligation to continue with ongoing SEO afterwards. Get a quote via our contact page.
How long does an SEO audit take?
The free growth audit arrives within 2 working days. A full audit for a typical small or mid-sized business site usually takes one to three weeks, depending on size and access to data. Large ecommerce or multi-country sites can take longer. We confirm the timeline in your quote and stick to it.
What access do you need for a full audit?
Read-only access to Google Search Console and Google Analytics as a minimum. For deeper technical work, access to your CMS or a staging site and raw server logs from your host or CDN helps. Where local search matters, manager access to your Google Business Profile. We never need ownership of any account.
Will an SEO audit fix my rankings?
No, an audit identifies what to fix. Rankings improve once the changes are implemented. That is why our action sheet is written so your developers, your marketers or our team can work through it directly. If you want us to do the work, ongoing SEO plans start from £595 a month and the audit becomes your first-month roadmap.
Do you audit sites for AI search visibility?
Yes. Every full audit includes an AI search section: how ChatGPT, Perplexity and Google AI Overviews describe your business for a sample of buyer prompts, whether AI crawlers can access your content, how consistent your entity information is across the web, and whether your structured data and llms.txt support AI understanding.
Can I use the audit with another agency or developer?
Yes. You own the audit outright, including the action sheet and developer tickets. Many clients implement fixes in-house or hand the audit to their existing developer. We write it so anyone competent can act on it, without needing us in the room to translate.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
Tell us about your business in four quick steps. Within two working days you get a short video audit of your website, search visibility and ads, with the three changes that would make the biggest difference.
- Personal video walkthrough, not an automated PDF
- Covers SEO, AI search, ads and conversion
- No obligation and no hard sell