A PPC consultant who works your account every week

Most business owners do not go looking for a PPC consultant because things are going well. They go looking because spend is rising, leads are patchy, or the last agency sent reports full of clicks and impressions that never explained why the phone stopped ringing.

A good PPC specialist starts somewhere less glamorous than new campaigns: with the conversion tracking, the search terms report and the location settings. In our experience, that is where most of the money leaks out of an account, and it is the part that self-managed and cheaply managed accounts skip.

You might want a consultant to run everything, to review an account your in-house marketer manages, or to set up a new account properly before handing it back. We do all three, and we are clear about which one you are buying.

Our consultants work mainly on Google Ads, with Microsoft Ads where your audience uses Bing and Edge. If you also need landing pages or tracking changes, our own developers handle them, so you do not have to chase a separate web agency.

Questions to ask any PPC expert

• Who will be in my account each week, and can I speak to them directly?
• How will you measure lead quality, not just lead volume?
• What will you change in the first 30 days, and why?
• Will the account, data and conversion history stay in my name?
• How do you charge, and does your fee rise when my budget does?

Red flags we hear about from new clients

• Guaranteed results within days, or guaranteed positions
• An ad account set up in the agency’s name, not yours
• Reports that show clicks and impressions but never leads or sales
• No reply for weeks after the first month
• A long minimum term before you have seen any work

Part of a consultant’s job is saying no. If a typical click in your sector costs eight pounds and only one visitor in twenty enquires, each lead costs around £160 before you have paid anyone to manage it. For some businesses that is a bargain. For others it never adds up, however well the account is run.

We work this out with you before you sign anything, using Google’s own keyword planner data and your real conversion rates where you have them.

Where paid search does not fit yet, we will say so and suggest the cheaper first step. That might be fixing the website, building a Google Business Profile, or starting with local SEO so the same searches bring free traffic over time.

That honesty is deliberate. Our contracts roll monthly, so we only keep clients when the work pays for itself.

• Professional services such as solicitors, accountants and consultancies
• Clinics, dentists and private healthcare providers
• Trades and home services that live on phone calls
• B2B firms with longer sales cycles and CRM-tracked pipelines
• Ecommerce brands running Shopping and Performance Max

If you sell online, an ecommerce PPC consultant needs to understand feeds, margins and returns as much as keywords, which is why we run a dedicated ecommerce PPC service.

Many clients find us after searching for a Google Ads specialist near them. We are based in London and work with businesses across the UK through calls, video meetings and shared dashboards, with in-person meetings by arrangement.