For agencies

White label SEO services for agencies

Sell SEO and AI search optimisation under your own brand. We deliver the work under NDA with unbranded reports, and your client relationship stays entirely yours.

Ask for partner pricing Talk to us

NDA before any client details
Unbranded reports in your template
We never contact your clients

Quick answer

ProntX offers white label SEO services for UK agencies, web studios and consultants who want to resell SEO without hiring. A senior London team delivers audits, ongoing SEO, local, technical and AI search work under NDA, with unbranded reports and no client contact. Partner pricing is available on request.

Last updated 10 October 2026 · Reviewed by the ProntX strategy team

ProntX provides white label SEO services for agencies that want to sell SEO without hiring a full SEO team. We deliver the strategy, technical work, content and reporting under your brand and under NDA. Your client never hears our name, and the relationship, the invoice and the credit stay with you.

Who our white label SEO is for

Web design studios whose clients keep asking “can you help us rank?”. Branding and creative agencies that want to add a recurring service. PPC and social agencies with clients who need organic search too. Marketing consultants who sell strategy but need a delivery team behind them. And in-house teams at larger agencies who need overflow capacity for busy periods.

The problem it solves

Hiring a good SEO specialist in London is expensive and slow, and one person cannot cover technical audits, content, link building, local SEO and AI search equally well. Many agencies end up reselling cheap offshore packages that damage client relationships. Our white label service gives you a senior team that works to agency standards, at partner pricing, without the risk of a full-time hire.

What you can resell

What do our white label SEO services include?

The full range of SEO we sell to our own clients, delivered unbranded: audits, ongoing SEO, local, technical, ecommerce and AI search optimisation.

Audits

White label SEO audits

Full technical, content, authority and AI visibility audits in your branded template, ready to use in pitches or as paid deliverables. A strong way to win new clients.

Ongoing

Monthly SEO delivery

Technical fixes, on-page optimisation, content planning and writing, link building and digital PR, run as a monthly programme for each of your clients.

Local

White label local SEO

Google Business Profile management, reviews strategy, citations and location pages for your clients with high-street or service-area businesses.

Technical

Technical SEO and migrations

Crawl, indexation, Core Web Vitals and migration planning. Especially useful for web studios launching new sites that must not lose their clients’ rankings.

AI search

GEO and AEO

Entity work, answer-first content, schema, llms.txt and AI share-of-voice tracking, so you can offer AI search optimisation before your competitors do.

Content

SEO content writing

Service pages, category copy and articles written by UK writers in your client’s voice, briefed from keyword and intent research.

Confidentiality

How do you keep the client relationship yours?

With an NDA before any client details are shared, unbranded deliverables, and a strict rule that we never contact your clients unless you ask us to. We are invisible by design.

Mutual NDA signed before you share client information
Reports in your branding, or fully unbranded
No ProntX name in documents, file metadata or tracking
Emails sent from your domain or a white label address if needed
No direct contact with your clients unless you request it
Non-solicitation of your clients written into our agreement

Some agencies like us to join client calls as “your SEO team”, using your email signatures. Others prefer we stay entirely behind the scenes and brief their account managers. Both work. We agree the model with you at the start and stick to it.

Your clients’ accounts stay in their names, with you as the managing agency. We are added as users under your access, so if you ever stop working with us, nothing changes for your client.

How it works

How does white label SEO work with ProntX?

You sell, we deliver, you present. A named senior lead manages your account so you always have one person to talk to, and every client follows the same predictable monthly rhythm.

Onboarding

A brief, not a sales pitch

For each new client you send us a short brief: site, goals, target areas or products, and any history. We return a 90-day plan in your template that you can present as your own, and you agree the scope and price with your client.

Delivery

Work in shared tools

We work in a shared project board so you can see every task, its status and the evidence it was completed. You can review content before it goes to your client.

Reporting

Unbranded monthly reports

Monthly reports in your branding: work completed, rankings, traffic, conversions and AI visibility, with a plain-English summary your account managers can send straight on.

Support

Help when you pitch

We can prepare white label audits for prospects, help scope proposals and brief your team on how to explain SEO and AI search to clients, so you sell with confidence.

Why ProntX

Why choose ProntX as your white label SEO partner?

You get a London-based senior team with experience across 200+ clients over 6+ years, transparent partner pricing, and the ability to deliver web, PPC and AI work as well as SEO.

Agency standards

We run our own agency, so we know what your clients expect: clear communication, reports on time, and work that holds up when a client asks hard questions.

More than SEO

If your clients also need Google Ads management, a new site or an AI chatbot, the same team can deliver it on a white label basis.

No lock-in

Partner arrangements run month to month per client. Add or remove clients as your book changes, without long commitments.

What we will not do

Buy links from private blog networks or link farms
Publish unedited AI-generated content under your clients’ names
Promise rankings or traffic numbers we cannot control
Pitch our own services to your clients

Choosing a partner

What should you ask a white label SEO provider before signing up?

Ask how they build links, who writes the content, what the reports look like and how they protect your client relationship. Vague answers to any of these are a warning sign.

Questions worth asking any provider

Can I see a sample unbranded report and a sample audit?
Where do your links come from, and can I see examples?
Who writes the content, and is it edited by a person?
Will I have one named contact, and what are your response times?
What happens to client accounts and data if we stop working together?
Do you include AI search visibility, or only classic rankings?

How we answer them

We send sample reports and audits on request. Links come from digital PR, relevant industry sites and real relationships, never from networks built to sell links. Content is written and edited by people, with AI used only for research support. You get one senior contact who replies within one working day.

If you stop working with us, every account, file and report stays with you and your client, and we hand over a written summary of open tasks so the next team can pick up without a gap. That matters most when a client asks what was done on their site last year.

Pricing

How much do white label SEO services cost?

Partner pricing is available on request. It is set per client based on scope, so you can add your own margin and sell at a price that suits your market.

How partner pricing works

For each client we quote a fixed monthly cost based on the site, the competition and the work involved. You set your own retail price. For reference, our direct SEO plans start from £595 a month ex VAT. Partner quotes are built so you have room to add a healthy margin on top.

One-off audits and migration projects are quoted as fixed fees. There are no setup fees for joining as a partner and no minimum number of clients.

Fixed monthly cost per client, agreed in advance
Rolling monthly, cancel per client at any time
Volume terms available as your client base grows
Invoiced to your agency only, never to your client

Talk to us about partnering

Send us a short note via our contact page about your agency and clients. We will reply within one working day with partner pricing and a sample unbranded report.

Partners

Which agencies work best with a white label SEO agency?

Agencies that already own strong client relationships but do not want SEO specialists on payroll. The fit is best when you want a long-term delivery partner rather than a one-off supplier.

Web design studios
Branding agencies
PPC agencies
Social media agencies
Marketing consultants
Digital agencies needing overflow
Business coaches

If you are a web studio, our technical SEO work on launches and migrations is often the easiest place to start, because it protects your clients and your reputation on every new site you ship. See our main SEO services for the full range of work we deliver.

How it works

What happens after you get in touch

01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit
02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices
03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work
04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us

FAQ

White label SEO questions, answered

Still unsure? Ask us anything. We reply within one working day.

What is white label SEO?

White label SEO is when one agency delivers SEO work that another agency sells to its clients under its own brand. The reselling agency owns the client relationship, sets the price and presents the reports. The delivery partner does the strategy, technical work, content and reporting in the background, usually under an NDA, so the end client deals only with the agency they hired.

Will my clients know you are involved?

Not unless you want them to. We sign an NDA, remove our name from all documents and file metadata, and deliver reports in your branding or unbranded. We never contact your clients directly unless you ask us to, and our agreement includes a non-solicitation clause so we cannot approach them independently.

How much does white label SEO cost?

Partner pricing is quoted per client based on scope, site size and competition. Quotes are built so you have room to add your own margin; for reference, our direct SEO plans start from £595 a month ex VAT. There are no setup fees or minimum client numbers. Contact us for a partner price list via our contact page.

Can you join client calls as part of our team?

Yes. Many partners have us join calls as their SEO team, using their email domain and signatures. Others prefer us to brief their account managers and stay completely behind the scenes. We agree the approach with you before work starts and follow it consistently for each client.

What reporting do you provide?

Monthly reports in your branding covering work completed, rankings, organic traffic, conversions and AI search visibility, with a plain-English summary your team can send on directly. You also get access to a shared project board showing every task and its status, so you can answer client questions without waiting for us.

Do you offer white label local SEO?

Yes. Local SEO is one of the most requested white label services, because many agency clients are high-street or service-area businesses. We handle Google Business Profile management, review strategy, citations, location pages and map pack tracking, all reported under your brand.

Is there a minimum contract?

No. Partner arrangements run month to month for each client. You can add or remove clients as your book changes. We recommend giving any SEO campaign at least six months to show its full value, but you control the commitment with your client and with us.

Can you deliver other services on a white label basis?

Yes. Alongside SEO, we can deliver Google Ads management, paid social, web design, ecommerce builds and AI chatbots on a white label basis, using the same NDA and unbranded approach. Many partners start with SEO and add other services as their clients ask for them.

Works well with