Paid social agency
Paid social media marketing services built on creative testing
Meta, TikTok, LinkedIn and Pinterest ads run by a team that tests new creative every week and fixes the tracking your campaigns depend on. Ad spend paid direct.
- New creative tested every week
- Pixel and Conversions API fixed
- Ad spend paid direct
Quick answer
ProntX runs paid social media marketing services for UK ecommerce, consumer and B2B brands. We manage Meta, TikTok, LinkedIn and Pinterest ads with weekly creative testing and pixel plus Conversions API tracking. Management starts from £650 a month on rolling terms, and ad spend is paid directly to each platform.
Paid social
What are paid social media marketing services?
Paid social is advertising on platforms such as Facebook, Instagram, TikTok, LinkedIn and Pinterest, where you pay to put content in front of chosen audiences rather than waiting for organic reach.
ProntX provides paid social media marketing services for UK ecommerce brands, consumer businesses and B2B companies. We plan and run Meta, TikTok, LinkedIn and Pinterest ads, test creative every week, and fix your pixel and Conversions API tracking so results are measured properly. Management starts from £650 a month.
On social platforms, the algorithm now does most of the targeting. Broad audiences and automated campaign types like Advantage+ often beat carefully stacked interest audiences. That shifts the job of a paid social agency. The two things that make the biggest difference are the creative you feed the platform and the conversion data you send back to it.
If the creative is tired, the platform cannot find buyers. If the tracking is broken, the platform optimises towards the wrong people. Most underperforming accounts we see have one or both problems.
So our paid social work is built around a steady supply of new creative, a structured way to test it, and server-side tracking that gives each platform reliable purchase and lead signals. Targeting, budgets and bidding still matter, and we manage them closely, but they are no longer where most of the gains come from.
Paid social is part of our wider social media marketing service, so ads and organic content share the same insights and brand voice.
Platforms
Which paid social platforms do we manage?
We run campaigns on Meta, TikTok, LinkedIn and Pinterest, choosing the mix by audience, product and budget rather than running everything everywhere.
Facebook and Instagram
Meta ads
Advantage+ shopping campaigns, catalogue and dynamic product ads, lead ads with instant forms, and broad prospecting with clear exclusions for existing customers.
Short video
TikTok ads
In-feed and Spark Ads that boost creator or organic posts, with native-style creative and TikTok pixel plus Events API tracking. Strong for younger audiences and demonstrable products.
B2B
LinkedIn ads
Job title, seniority, company and matched audience targeting, document ads, thought leader ads and lead gen forms. See our B2B social media page for more.
Planning
Pinterest ads
Shopping and standard pins for home, fashion, food, wedding and gift categories where people plan purchases weeks ahead and search with intent.
Creative testing
How do we test paid social creative?
We test new concepts every week in a separate testing campaign, judge them on cost per result rather than likes, and move winners into scaling campaigns.
Concepts before tweaks
A new concept means a different angle: a problem-led video, a founder story, a customer testimonial, a product demo, a comparison. Iterations are smaller changes to a proven concept: a new hook, a different first frame, a shorter cut. We test concepts first because they produce the big swings, then iterate on winners.
Fatigue watched every week
Rising frequency, falling click-through rate and climbing cost per result are signs an ad has worn out. We track these weekly and have replacement creative ready before performance drops, rather than reacting a month later.
What we test
- Hooks in the first one to three seconds
- Formats: UGC video, static, carousel, motion graphic
- Angles: price, quality, problem, social proof, urgency
- Offers: discount, bundle, free delivery, free consultation
- Landing pages: product page, collection, dedicated page
Creative is produced by our in-house designers and editors, by creators we brief, or from your own footage, depending on package and budget.
Tracking
Why do pixel and Conversions API tracking matter?
Browser tracking alone misses a large share of conversions because of ad blockers, cookie consent and iOS privacy changes. The Conversions API sends events from your server, so the platform still learns who buys.
Meta
Pixel plus Conversions API
Browser and server events sent together, with event IDs for deduplication so purchases are not counted twice, and customer information parameters to improve event match quality.
Other platforms
TikTok, LinkedIn and Pinterest
TikTok Events API, LinkedIn Insight Tag with Conversions API, and Pinterest tag with its API, set up through your shop platform, server-side Tag Manager or native integrations.
Consent
UK GDPR and PECR
Tags fire according to your cookie banner choices. We check consent settings so you are collecting data lawfully and the platforms receive what they are allowed to.
We also look past platform-reported numbers. Every platform takes generous credit for sales, so we compare them with GA4, your shop or CRM data, and blended measures such as total revenue against total ad spend, before making budget decisions.
For larger accounts we go a step further with holdout or geo-split tests, where ads are paused for a defined audience or region to see how many sales would have happened anyway. It is the most honest way to answer the question every business owner eventually asks: if we switched these ads off, what would we actually lose? The answer shapes how much budget each platform deserves.
Account structure
How do we structure a paid social account?
Simply. Fewer campaigns with more budget each give the algorithm more data, so we keep a lean structure split by funnel stage and purpose.
Find new people
Prospecting
Broad or lightly guided audiences, Advantage+ where it suits, with recent buyers and existing customers excluded so budget goes on genuinely new people. This usually takes most of the spend.
Bring them back
Retargeting
Site visitors, video viewers, engaged followers and cart abandoners, shown proof and reassurance (reviews, delivery details, returns policy) rather than the same ad again.
Sell again
Retention
Past customers shown new products, bundles or replenishment reminders, coordinated with email so the same person is not hit with the same offer on every channel.
The first 30 days
We audit the ad accounts, Business Manager permissions, pixel and server events, then fix tracking and consent. We agree target cost per acquisition or return on ad spend with you, using your margins or lead values, and build the first round of creative concepts.
Days 30 to 90
Testing runs every week. Winning concepts move into scaling campaigns, losing ones are retired, and budgets shift towards the platforms and audiences producing profitable results. At day 90 you get a review of what has worked, what has not and where we would put the next pound.
Why ProntX
Why choose ProntX as your paid social agency?
Because creative, tracking and landing pages sit in one team, and because we connect paid social to search and email rather than running it alone.
Paid social campaigns often stall on things outside the ad account: a slow product page, a checkout that drops mobile users, an offer nobody on the client side can approve quickly. With ProntX, the same team that manages your ads can brief the designer, fix the page and adjust the offer in the same week.
Social ads also work best alongside other channels. Prospecting on Meta or TikTok creates demand that often converts later through a Google search, so we coordinate with our PPC team on brand search and Shopping. People who click but do not buy can be captured and nurtured through email marketing flows.
- Ad accounts, pixels and audiences stay in your name
- Ad spend paid directly to each platform, never marked up
- Weekly creative testing included, not an add-on
- Rolling monthly terms with no minimum period
- Reports that compare platform data with your real sales
Pricing
How much do paid social media marketing services cost?
Paid social management starts at £650 a month plus VAT. Ad spend is separate and paid directly to Meta, TikTok, LinkedIn or Pinterest.
| Plan | Monthly ad spend | Management fee | Typical scope |
|---|---|---|---|
| Launch | Up to £3,000 | From £650 | One platform, pixel and CAPI setup, monthly creative batch, monthly report |
| Growth | £3,000 to £15,000 | Typically £1,000 to £1,600 | Two platforms, weekly creative tests, creator content, fortnightly reporting |
| Scale | £15,000 and above | Typically £1,800 and up | Multiple platforms, high creative volume, incrementality testing, custom dashboard |
Final price depends on platforms, creative volume and whether we produce video in-house or with creators. We charge fixed fees, not a percentage of spend. Compare channels on our pricing page.
Who paid social suits best
Paid social works particularly well for ecommerce and direct-to-consumer brands with visual products, local consumer businesses with a clear offer, events and courses, and B2B companies targeting defined job roles on LinkedIn. It is less suited to products nobody needs to see to understand, where search ads often do better. For online shops, it usually works best alongside ecommerce PPC.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
How much should I spend on paid social?
Enough for each campaign to exit the learning phase, which on Meta means roughly 50 optimisation events a week per ad set as a guide. For many small brands that means at least £1,000 to £2,000 a month in ad spend on one platform. We model this from your average order value or lead value before recommending a budget.
Which is better, Meta or TikTok ads?
It depends on your audience and product. Meta has the most mature targeting, catalogue tools and the widest age range. TikTok reaches younger audiences and rewards native, creator-style video. Many brands start on Meta, prove the offer, then test TikTok with creative already made for Reels.
What is the Conversions API and do I need it?
The Conversions API sends conversion events from your server or shop platform directly to the ad platform, alongside the browser pixel. It recovers conversions lost to ad blockers, consent choices and iOS privacy changes. For most advertisers it is now essential, and we set it up with deduplication so nothing is counted twice.
Do you create the ad creative?
Yes. Our designers and editors produce static, carousel and video ads, and on larger plans we brief creators for UGC-style videos with usage rights for advertising. We can also cut ads from your own footage. Weekly creative testing is included in every plan rather than sold as an extra.
How long until paid social ads work?
Campaigns can produce sales or leads within days of launch, but the first four to six weeks are mostly about finding winning creative and letting the algorithm learn. Expect clear direction by the end of month two and steadier results in month three, assuming tracking is in place.
Why do platform results not match my sales?
Each platform counts conversions using its own attribution window, often including people who only viewed an ad, so totals across platforms usually add up to more than your real sales. We compare platform figures with GA4 and your shop or CRM, and look at blended revenue against spend before moving budget.
Do you manage LinkedIn ads?
Yes. We run LinkedIn campaigns using job title, seniority, company and matched audience targeting, with document ads, thought leader ads and lead gen forms. LinkedIn clicks cost more than other platforms, so we focus on lead quality and connect forms to your CRM. Our B2B social media service covers this in depth.
Will I own my ad accounts?
Yes. Your Meta Business portfolio, TikTok, LinkedIn and Pinterest ad accounts, pixels and audiences are in your name and billed to your card. We are added as a partner with access you control. If you leave, everything stays with you, including creative files we produced for you.
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