Ecommerce SEO agency
Ecommerce SEO services that grow organic revenue
Rank the category and product pages that actually sell. Faceted navigation control, product schema and free Shopping listings for Shopify, WooCommerce and custom stores.
- Category pages before blog posts
- Shopify and WooCommerce specialists
- Reported in revenue, not rankings
Quick answer
ProntX is a London ecommerce SEO agency for UK online shops on Shopify, WooCommerce and custom platforms. We optimise category and product pages, control faceted navigation, add product schema and set up free Merchant Center listings, reporting on organic revenue. Ecommerce SEO services start from £595 a month on rolling contracts.
ProntX provides ecommerce SEO services for online shops that want more revenue from organic search without paying for every click. We focus on the pages that sell: category and collection pages, product pages, faceted navigation, product schema and free listings in Google Shopping, on Shopify, WooCommerce and custom platforms.
The problem with most ecommerce SEO
Many shops pour budget into blog posts while their category pages carry a heading, a product grid and nothing else. Meanwhile filters generate thousands of near-identical URLs, out-of-stock products return errors, and product titles copied from the supplier are identical to fifty other retailers. Google has no reason to rank you above a marketplace.
What we do instead
We start with revenue. Using your sales data and Search Console, we find which categories and products already earn money and which searches sit just off page one. Then we strengthen those pages, control the crawl, and add structured data so your products show prices, stock and reviews directly in search. Content marketing comes later, once the commercial pages are working.
What is included
What do our ecommerce SEO services include?
Six workstreams covering architecture, category pages, product pages, technical control, Google Shopping and measurement. All are included in every ecommerce SEO plan, weighted to your store’s biggest gaps.
Architecture
Category structure and keyword mapping
We map search demand to your category tree, find gaps (for example, “linen dresses” searched often but no collection exists) and recommend new collections, merges and internal links. Each search intent gets one page.
Categories
Category page optimisation
Unique titles and headings, a short intro above the grid, helpful buying guidance below it, internal links to sub-categories and related ranges. Written to help shoppers choose, not stuffed with keywords.
Products
Product page optimisation
Rewritten titles and descriptions for priority products, variant handling, image alt text, FAQs, size and delivery information, and rules for discontinued and out-of-stock items.
Filters
Faceted navigation control
We decide which filter combinations deserve their own indexable page (“black leather boots”) and which should be blocked or canonicalised (“size 7, sorted by price”). This keeps crawl budget on pages that sell.
Schema
Product schema and rich results
Product, Offer, AggregateRating (from genuine on-site reviews), BreadcrumbList and shipping and returns markup, so listings can show price, availability and delivery details.
Shopping
Merchant Center and free listings
Google Merchant Center setup or clean-up, feed optimisation and free product listings in the Shopping tab, Images and Search. Many shops never switch these on, despite them costing nothing per click.
Faceted navigation
How do you handle filters and faceted navigation for SEO?
We sort every filter into one of three groups: index it, let it be crawled but not indexed, or keep crawlers out entirely. The right split depends on search demand and the size of your catalogue.
| Filter type | Example | Usual treatment |
|---|---|---|
| High-demand attribute | Colour, material, brand, style | Indexable landing page with its own title, heading and intro text |
| Low-demand attribute | Size, fit, minor features | Crawlable for users, canonical to the parent category |
| Sort and display | Price low to high, 48 per page | Not linked as crawlable URLs, excluded from sitemaps |
| Multiple combined filters | Red, size 10, under £50, in stock | Kept out of the crawl, usually through robots rules or JavaScript links |
We confirm the result in server logs and Search Console, because a filter setup that looks right in theory can still let crawlers into millions of URLs. For a deeper look at crawl control see our technical SEO service.
Platforms
Do you offer Shopify and WooCommerce SEO?
Yes. Shopify and WooCommerce are the two platforms we work on most, and each needs a different approach. We also work on Magento, BigCommerce and headless builds.
Shopify SEO
Shopify creates duplicate product URLs inside collection paths, fixes some URL structures in place and limits what you can change in robots.txt without theme work. We clean up internal links so they point to canonical product URLs, edit the robots.txt.liquid template where needed, tidy apps that inject heavy scripts, and use metafields to add unique category content and schema without breaking your theme.
WooCommerce SEO
WooCommerce gives you more control and more ways to go wrong: tag and attribute archives indexed by default, plugin conflicts, slow hosting and bloated themes. We configure your SEO plugin properly, decide which taxonomies to index, speed up product and category templates, and make sure variations and out-of-stock products are handled consistently.
Why ProntX
Why choose ProntX as your ecommerce SEO agency?
Because we build online shops as well as optimise them, we run paid shopping campaigns too, and we report on revenue rather than rankings alone.
We build stores
Our ecommerce web design team designs and builds ecommerce stores, product pages and store dashboards. When a template change or a new collection type is needed, we make it ourselves.
Organic and paid in one view
Data from our ecommerce PPC campaigns shows which products and search terms convert. We use it to decide which categories to push organically, and to cut paid spend where organic already ranks well.
Revenue reporting
Monthly reports show organic revenue, transactions and conversion rate by category, alongside rankings and AI visibility for product questions. You see what SEO is worth in pounds.
Strategy
What does an ecommerce SEO strategy look like in the first 90 days?
Fix the leaks, strengthen the pages already close to page one, then build new collections. That order gets revenue moving sooner than starting with content.
Days 1 to 30
Audit and quick wins
Crawl the store, review Search Console, analytics revenue by landing page and your Merchant Center diagnostics. Fix indexation errors, broken internal links, missing product schema and disapproved products. Switch on free listings if they are off.
Days 31 to 60
Priority categories
Rewrite titles, headings and copy on the ten to twenty categories with the most revenue potential, usually those ranking between positions 5 and 20. Tighten internal links from the homepage, navigation and related products.
Days 61 to 90
Gaps and filters
Launch new collection pages for proven search demand, set the faceted navigation rules, and start outreach for links and mentions from gift guides, bloggers and trade press in your niche.
After that, the plan becomes a monthly cycle of new collections, product improvements and digital PR, with seasonal pages built six to eight weeks before peak periods such as Black Friday and Christmas so they have time to rank. It follows the same principles as our wider SEO services, adapted to a catalogue.
AI shopping
How does ecommerce SEO work with AI shopping answers?
AI assistants and Google AI Mode now recommend products directly. They draw on product feeds, structured data, reviews and editorial roundups, so the same groundwork that helps classic SEO also feeds these answers.
When a shopper asks “best vegan moisturiser for dry skin under £30”, the answer usually names a few products and explains why. Clean product data in Merchant Center, specific product descriptions (ingredients, materials, sizes, who it is for) and genuine reviews give an assistant the facts it needs to include you.
We also look for the roundup articles, gift guides and comparison pages that AI tools cite in your category and work to get your products featured. This is part of the AI search optimisation included in every plan.
Pricing
How much do ecommerce SEO packages cost?
ProntX ecommerce SEO starts from £595 a month ex VAT on a rolling monthly contract. Price rises with catalogue size, number of categories needing content and whether you sell internationally.
| Package | Typical monthly fee | Catalogue | Focus |
|---|---|---|---|
| Starter store | From £595 | Up to a few hundred products | Technical clean-up, top 10 categories, product schema, Merchant Center free listings |
| Growing store | Typically £1,000 to £1,800 | Hundreds to a few thousand products | Faceted navigation, new collection pages, product rewrites, digital PR |
| Large or international | Typically £1,800 and up | Thousands of products or several markets | Log file analysis, hreflang, feed management, ongoing content programme |
Final price depends on scope and platform, agreed after a short call. Ad spend for Shopping campaigns is separate and paid direct to Google.
SEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedProof
Recent ecommerce projects
We will not publish revenue figures we cannot back up in public. Here is some of our ecommerce work; ask us on a call and we will walk through what we did and why.
Our free growth audit looks at your category pages, crawl setup and Shopping listings against your closest competitors, recorded as a personal video within 2 working days.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
What is ecommerce SEO?
Ecommerce SEO is the work of getting an online shop's category, product and brand pages to rank in search and appear in free Shopping listings. It differs from standard SEO because of scale and structure: thousands of product URLs, filters that create duplicates, stock that changes daily and structured data that controls how listings look. The focus is organic revenue, not just traffic.
Should I focus on category pages or product pages?
Usually category pages first. They target broader searches with more volume, such as 'women's running shoes', and they collect internal links from across the site. Product pages matter for specific model searches and long-tail queries, so we optimise your best sellers and highest-margin items next, and set rules so the rest of the catalogue stays clean.
Is Shopify good for SEO?
Shopify is a solid platform for SEO once a few quirks are handled. It creates duplicate product URLs inside collection paths, restricts some URL structures and can get slow with too many apps. All of these are fixable with theme edits, robots.txt.liquid changes and careful app choices. Many large UK retailers rank very well on Shopify.
What are free listings in Google Shopping?
Free listings let your products appear in the Google Shopping tab, Google Images and some search results without paying per click. You need a Google Merchant Center account with an approved product feed. They work alongside paid Shopping ads, and a clean feed improves both. We set them up or fix disapproved products as part of every ecommerce plan.
How long does ecommerce SEO take to increase sales?
Technical fixes and free listings can bring results within weeks. Category page improvements typically take two to four months to show clearly in rankings and revenue, depending on competition and how often Google crawls your site. We report organic revenue by category each month so you can see which changes are paying back.
How much do ecommerce SEO services cost in the UK?
ProntX ecommerce SEO starts from £595 a month ex VAT for smaller catalogues. Growing stores with hundreds to a few thousand products typically pay £1,000 to £1,800 a month, and large or international stores more. Contracts are rolling monthly. See our pricing page for how SEO fits with our other services.
Can you write our product descriptions?
Yes, for priority products and categories. We write original descriptions that include the details shoppers and AI assistants look for, such as materials, sizing, use cases and care, rather than repeating the manufacturer's copy. For very large catalogues we create templates and guidelines your team can follow, then review a sample each month.
Do you also run Google Shopping ads?
Yes. Our PPC team manages Shopping and Performance Max campaigns, with ad spend paid direct to Google from your own account. Running SEO and paid search together means we can share data on which products and search terms convert, and reduce paid spend on terms where your organic rankings are already strong.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
Tell us about your business in four quick steps. Within two working days you get a short video audit of your website, search visibility and ads, with the three changes that would make the biggest difference.
- Personal video walkthrough, not an automated PDF
- Covers SEO, AI search, ads and conversion
- No obligation and no hard sell