Law firm web design that brings in better enquiries

People rarely browse law firm websites for fun. They arrive worried, often on a phone, trying to answer three questions quickly: can this firm help with my problem, can I trust them, and what will it cost? A good solicitor website answers all three within seconds of landing on the relevant page.

Many legal websites fall short in familiar ways. A homepage that lists every practice area but explains none of them. Fee information buried several clicks deep. A contact form that asks for nothing useful, so the firm spends hours on enquiries it cannot take.

Law firm websites also carry obligations most businesses do not. Firms regulated by the Solicitors Regulation Authority must publish certain price and service information, display the SRA clickable badge and make complaints information available. Accessibility matters too, both legally and because many clients are older, stressed or using assistive technology.

We build all of this into the structure from the start, so compliance is part of the design rather than a page added at the end.

What we build in

• Price and service information for covered services, such as residential conveyancing, uncontested probate, employment tribunal claims and immigration, linked from the relevant practice-area pages
• The SRA clickable digital badge, displayed in the site footer
• Your complaints procedure, including how to contact the Legal Ombudsman
• Firm name, SRA number, registered office and regulatory status on every page
• Clear information on who will do the work and their experience

The SRA’s Transparency Rules require regulated firms that offer certain services to publish prices, what is included, likely disbursements, key stages and timescales in a prominent place on their website. Many firms technically comply with a single PDF that nobody can find. We design these pages to be genuinely useful, because clear pricing information also helps clients choose you.

Your compliance officer remains responsible for the content. We supply page templates, structure and wording suggestions, and you or your COLP approve the final text. Barristers, licensed conveyancers and other regulated professionals have their own rules, which we accommodate in the same way.

• Readable text sizes and colour contrast that meet WCAG 2.2 AA
• Full keyboard navigation and visible focus states
• Forms with proper labels, clear errors and no time limits
• Alternative text for meaningful images, captions for video
• Pages that work with screen readers and browser zoom

Accessibility is part of the Equality Act duty to make reasonable adjustments, and it is also good practice for a profession built on access to justice. We test with automated tools and by hand, and fix issues before launch rather than adding an overlay widget.

Speed matters for the same reason. Heavy themes, sliders and stock video slow law firm sites down, especially on mobile. We build lean, so pages load quickly and keep people reading.

Most people looking for a solicitor search with a place in mind: “employment solicitor near me”, “conveyancing solicitors Croydon”, “family lawyer in Manchester”. The map results for those searches lean heavily on your Google Business Profile, reviews and the consistency of your firm’s details across the web, and your website supports all three.

We add office pages with accurate addresses and opening hours, structured data for your firm and solicitors, and practice-area pages that make it obvious which services each office offers. Our local SEO service builds on that foundation.

AI assistants such as ChatGPT, Gemini and Google’s AI Overviews are increasingly used to shortlist professional services. They favour sources that state facts plainly: what you do, where, for whom, at what price and with what credentials.

Transparent fee pages, clear solicitor profiles and answer-first practice-area pages happen to be exactly what these tools quote. Our AI search optimisation work makes sure they describe your firm accurately.

• High street firms covering conveyancing, wills, probate and family
• Employment, immigration and personal injury specialists
• Commercial and corporate boutiques
• Barristers’ chambers and individual practitioners
• Legal service providers and consultancies

We are based in London and work with firms across England and Wales and beyond through video calls and shared project boards, with in-person meetings in London by arrangement.

Not sure if your current site needs rebuilding? Our free audit gives you a personal video review of your website, transparency information and search visibility within 2 working days.