Trade website design
Web design for tradesmen that makes the phone ring
Fast, mobile-first websites for plumbers, electricians, builders and other trades, built around calls, quote requests, reviews and your Google Business Profile.
- Tap-to-call on every page
- Linked to Google Business Profile
- Fixed price, owned by you
Quick answer
ProntX provides web design for tradesmen across London and the UK, including plumbers, electricians, builders and roofers. We build fast, mobile-first sites with tap-to-call buttons, quote forms with photo upload, service and area pages, reviews and accreditations, linked to your Google Business Profile, from £1,950 at a fixed price.
Trade websites
What should a website for tradesmen actually do?
Make the phone ring. A trade website should show what you do, where you work and why you can be trusted within seconds, with a call button always in reach.
ProntX offers web design for tradesmen across London and the UK: plumbers, electricians, builders, roofers, heating engineers and other trades. We build fast, mobile-first websites designed around calls, quote requests and reviews, linked to your Google Business Profile, from £1,950 as a fixed-price project.
Most people who find a tradesman online are on a phone, often with a problem that needs sorting today. They are comparing two or three businesses that Google has shown them, and they decide quickly. Are you local? Do you do this kind of job? Do other people rate you? How do I call you?
If the answer to any of those is hard to find, they go back and tap the next result. That is why a good tradesman website is less about clever design and more about clarity, speed and trust.
Plenty of trades businesses run happily on word of mouth, Checkatrade or similar directories and a Google Business Profile. A website you own does not replace those. It makes them work harder: it gives your profile somewhere credible to send people, it shows your full range of services and areas, and it keeps your reviews and photos in a place no subscription can switch off.
We keep sites small and focused at the start. A ten-page brochure with a blog nobody writes rarely helps. A tight site with the right service and area pages usually does.
Calls first
What features should a plumber or electrician website have?
A sticky call button, a short quote form, clear services and areas, real reviews, accreditations and photos of your own work. Everything else is optional.
- Tap-to-call button fixed on screen on every mobile page
- Phone number and opening hours in the header, including emergency availability
- A short quote form with photo upload, so customers can show you the job
- A page for each service you want more of, from boiler installs to rewires
- Service area information that matches where you really work
- Google reviews displayed on the site, with a link to leave one
- Gas Safe, NICEIC, NAPIT, FMB, TrustMark or other memberships shown clearly
- Insurance, guarantees and typical prices or call-out fees where you are happy to share them
- Real photos of your vans, team and finished jobs instead of stock images
- Fast loading on a weak mobile signal
We also add call tracking and form tracking, so you can see how many enquiries the site brings each month and which pages they come from.
Services and areas
How should service area pages work for trades?
One page for each core service, and location content only where you genuinely work and have something specific to say. Thin copies of the same page with different town names do more harm than good.
Customers search for the job, often with a place: “emergency plumber Bromley”, “electrician for EV charger install”, “loft conversion builders Surrey”. A page for each main service lets you appear for those searches and gives the customer exactly what they were looking for.
For areas, we usually start with a clear service area section and a small number of location pages for the towns that bring most of your work. Each one includes real information: jobs you have done there, typical properties, response times and local reviews.
Google treats hundreds of near-identical location pages as low quality, and customers can tell when a page has just swapped the town name. We would rather build ten useful pages than two hundred thin ones.
As your business grows, our local SEO service adds content and links over time, so you rank in more places for more jobs.
Google Business Profile
How does your website work with your Google Business Profile?
Your profile wins the map results; your website backs it up. Matching details, linked service pages and reviews on both make each one stronger.
Consistent details
Business name, phone number, address or service area and hours match exactly between your website, your profile and the directories you use. Mismatches confuse Google and customers.
Linked services
Each service on your profile links to the matching page on your website, so people who tap through land on the right information rather than the homepage.
Reviews in both places
We make it easy for happy customers to leave a Google review with a short link or QR code, and we show recent reviews on your website so visitors see them without leaving.
Photos and posts
Job photos uploaded to your profile can also feature on the website gallery and service pages, keeping both looking active and genuine.
Tracking calls from both
We set up tracking so you can see which calls came from the map listing and which from the website, and judge each one fairly.
By trade
What does each trade need from its website?
The essentials are the same, but the emphasis changes: urgent trades need speed and a phone number, planned projects need galleries, prices and process.
| Trade | What customers want to see first | Website features we prioritise |
|---|---|---|
| Plumbers and heating engineers | Availability, response times, Gas Safe number | Emergency call button, boiler service booking, price guides for common jobs |
| Electricians | Registration, certificates, EV and rewire experience | Quote form with photos, EICR and EV charger pages, NICEIC or NAPIT badges |
| Builders | Past projects, process, insurance | Project galleries with descriptions, stage-by-stage process, case pages for extensions and lofts |
| Roofers | Before and after photos, guarantees | Emergency repairs page, photo upload, guarantee details |
| Kitchen and bathroom fitters | Design ideas, finishes, timescales | Galleries by style, consultation booking, supplier information |
For more on how trades win work beyond the website, including Google Ads and local service ads, see our marketing for trades page.
Own site or directory
Do you need a website if you are on Checkatrade or similar sites?
Directories can be a useful lead source, but your own website is the asset you control. Most trades do best using both and tracking which brings the better jobs.
- Directory listings and their reviews can disappear if you stop paying
- You compete side by side with other trades on the same directory page
- Your website can show every service, area, photo and price you choose
- Customers who find you directly are not comparing you with a list
We have no objection to directories. For some trades they bring steady work. But many tradespeople tell us they feel dependent on a platform whose fees and rules they cannot control.
A simple website, a well-run Google Business Profile and reviews you own give you a channel that keeps working whatever happens to any single directory.
Common problems
What stops trade websites bringing in work?
Usually small, fixable things: a phone number that is hard to tap, slow pages, stock photos and no clear list of areas covered.
- Phone number shown as an image or hidden in the footer
- Huge image sliders that take seconds to load on 4G
- Stock photos of smiling models instead of your own team and jobs
- No mention of which towns or postcodes you cover
- Contact forms that ask for ten fields before a customer can send
- Out-of-date accreditations, prices or opening hours
- A different phone number on the website and Google profile
- No way of knowing how many calls the site actually brings in
If you already have a website and are not sure whether it is helping, start there. Fixing the basics on an existing site is sometimes all a busy trade business needs, and we will tell you honestly if a rebuild is not worth it.
Request a free audit and we will record a personal video review of your website and Google Business Profile within 2 working days, with the changes most likely to bring more calls.
Why ProntX
Why choose ProntX for your trade website?
Because we build for calls rather than awards, publish our prices and leave you owning everything.
Built for jobs
Calls, quotes and reviews first
Every design decision is judged on whether it helps a customer call or request a quote.
One team
Website, SEO and ads together
When you are ready for more work, the same team can run local SEO and Google Ads pointed at pages built to convert.
Owned by you
Your domain, hosting and site
Fixed project price, no monthly licence fees from us and no lock-in.
Pricing
How much does web design for tradesmen cost?
Trade websites from ProntX start from £1,950 plus VAT as a fixed price. Larger sites covering many services or areas typically cost more.
| Option | Price (ex VAT) | Good for |
|---|---|---|
| Starter | From £1,950 | Sole traders and small teams with a handful of core services |
| Starter Plus | Typically £2,500 to £3,500 | Firms covering several towns, many services or wanting online booking |
| Multi-trade or multi-branch | Quoted on scope | Larger firms with several trades, branches or integrations with job management software |
Final price depends on pages, copywriting, photography and integrations. Domain and hosting are held in your name, and an optional care plan is available. See our small business web design and full pricing pages for more options.
Website design
from £1,950 one-off
Fast, SEO-ready business websites
What is includedSEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedHow it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Do tradesmen really need a website?
Not always, but most benefit from one. A Google Business Profile wins many emergency calls on its own, but a website gives your profile somewhere credible to send people, shows every service and area you cover, and keeps your reviews and photos in a place you control. It also helps you appear in searches beyond the map results.
How much does a website for a plumber cost?
In the UK, simple DIY builder sites cost little upfront but take your time, while agency-built trade sites commonly range from about £1,000 to several thousand pounds. ProntX trade websites start from £1,950 at a fixed price, including mobile design, service pages, quote forms and tracking. Larger multi-area sites typically cost more.
Is a website better than Checkatrade?
They do different jobs. Directories can bring a steady flow of leads, but your listing and reviews depend on your subscription, and you appear next to competitors. Your own website is an asset you control. Most trades do best with both, plus a strong Google Business Profile, and track which source brings the better-paying jobs.
What pages should a builder's website have?
A clear homepage, a page for each main service such as extensions, loft conversions and renovations, a project gallery with descriptions, an about page with insurance and memberships, reviews, and a contact page with a quote form. Builders benefit from showing their process step by step, because customers are planning large, expensive projects.
Can my website help me get more Google reviews?
Yes. We add a short review link and QR code you can send or show after every job, and display recent reviews on your site. More genuine reviews help your Google Business Profile rank in the map results and convince new customers to call. We never use fake or incentivised reviews.
Should I show prices on my trade website?
Where you can, yes. Typical price ranges or call-out fees for common jobs help customers decide and filter out people expecting unrealistic prices. You do not need to price every job. Ranges with a clear explanation of what changes the price work well for most trades.
How long does it take to build a trade website?
Most trade websites take three to five weeks from the start of the project. The main thing we need from you is information about your services, areas and accreditations, plus photos of your work. We can help with copywriting so you do not need to write it all yourself.
Will my website show up on Google?
We build it to be found: fast, mobile friendly, with service pages, structured data and details matching your Google Business Profile. New sites take time to rank for competitive searches, especially in busy London areas. Our local SEO service builds visibility further once the site is live, if you want faster progress.
Can I update the website myself?
Yes. We build on platforms that let you change text, photos, prices and reviews easily, and show you how. If you would rather not, our optional care plan covers updates, backups and security for a monthly fee that you can cancel at any time.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
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