Marketing for accountants
Digital marketing for accountants, planned around your year
Search, ads, email and LinkedIn joined into one plan for your practice, timed to the tax calendar and measured by new clients and their lifetime value.
- Planned around tax deadlines
- Channels you own
- Measured by new clients
Quick answer
ProntX provides digital marketing for accountants and chartered accountancy firms across the UK. We build one plan across SEO, Google Ads, email and LinkedIn, timed around self assessment and Making Tax Digital and matched to your capacity, then report on new clients and cost per client. Plans start from £595 a month on rolling monthly contracts.
ProntX provides digital marketing for accountants who want growth they can plan for: the right clients, in the months you have capacity, at a cost per client that makes sense against years of recurring fees. Most practices have tried something already, whether a lead-generation service, a burst of Google Ads or a template newsletter, and found the results patchy. The fix is rarely a new channel. It is a plan that connects the channels and measures what each one brings in.
Start with the economics of a client
An accountancy client is unusual: modest fees per month, but often retained for many years, with chances to add payroll, VAT, bookkeeping or advisory work. That means you can afford to spend more to win the right client than a one-off purchase would justify, and much less to win a price-shopper who will leave next year for a cheaper quote.
Then decide which clients you want
A practice that wants twenty more limited companies on monthly retainers needs a very different plan from one chasing landlords before Making Tax Digital, or a firm building an advisory offer for growing SMEs. We agree the target client types, their value and your capacity before choosing any channel.
The channels
Which digital marketing channels work best for accountants?
Usually search first, then email and LinkedIn to nurture, with your website as the hub. Paid ads and social are added where the numbers support them.
Organic search
Being found when people look
Local rankings, niche service pages and answers to common tax questions bring in prospects who are already looking. Our SEO for accountants covers this in depth.
Paid search
Targeted, not broad
Clicks on generic accountancy terms are expensive, and broad campaigns can burn budget fast. Paid search works best narrowly: specific services, tight locations, strong landing pages and conversion tracking from day one.
Nurture and cross-sell
Deadline reminders, rule changes and short practical updates keep you in front of prospects and clients. Existing clients can often hear about related services under the soft opt-in; new individual contacts need consent under PECR.
LinkedIn and social
Trust for advisory work
Business owners rarely buy accountancy from a post, but they notice partners who share useful, plain-English insight. LinkedIn suits firms selling advisory, outsourced finance or sector expertise to B2B audiences.
Practitioners on UK accounting forums report mixed experiences with lead-selling services: shared leads, price-focused prospects and, in some crowded markets like London, providers pulling out altogether. We focus on channels you own, so the enquiries come to you alone and the asset keeps building.
What you get
What does our digital marketing service for accountants include?
A written strategy, the channels it calls for, and one report that shows enquiries, new clients and cost per client by channel.
- Strategy workshop on target clients, fees, capacity and growth goals
- A 12-month marketing calendar built around tax deadlines
- SEO for local and niche searches
- Google Ads campaigns for specific high-value services
- Landing pages for each campaign, not your homepage
- Email newsletters and automated sequences for new enquiries
- LinkedIn content support for partners and senior staff
- Review requests built into your client onboarding
- Call tracking and CRM integration so leads are followed up
- Monthly reporting on enquiries, conversions and client value
How we measure success
Clicks and impressions tell you little. We track each enquiry from its first source, whether a search, an ad, an email or a referral who checked your site, through to whether it became a client and roughly what that client is worth in annual fees. After a few months you can see, in pounds, which channels win the clients you want and which simply generate activity. That is how we decide where the next month’s budget goes, and it gives partners a clear answer when they ask whether marketing is paying for itself.
Timing
How should accountants plan marketing around the busy season?
Market hardest when you have room to take on work, and use the busy months for retention rather than acquisition.
A year in four phases
- Spring: after 31 January, push limited company, bookkeeping and payroll services while capacity returns
- Summer: build content and campaigns for the coming self assessment and MTD waves
- Autumn: capture early self assessment enquiries, so new clients are onboarded before December
- Winter: slow acquisition spend; focus on reviews, retention emails and referrals
Making Tax Digital as a campaign
HMRC’s timetable phases MTD for Income Tax in: from 6 April 2026 for qualifying income over £50,000, from 6 April 2027 over £30,000 and from 6 April 2028 over £20,000. Each threshold brings a new group of sole traders and landlords who need software, quarterly updates and help. A campaign across search, email and a clear landing page can turn each wave into new recurring clients, and a well-timed email to existing clients can upsell digital bookkeeping.
Compliance
What rules apply to marketing an accountancy practice?
Your professional body’s ethics code, advertising rules and data protection law. We build each into the workflow, and your compliance lead or a partner signs off claims.
ICAEW’s Code of Ethics requires members to be honest and truthful when marketing, and prohibits exaggerated claims about services, qualifications or experience, as well as disparaging or unsubstantiated comparisons with other firms. It also says members must never promote services in a way that amounts to harassment of a potential client. If you are an ACCA, AAT or ICAS member, check your own body’s marketing guidance as well; we work to whichever rules apply to your firm.
Email marketing must follow PECR: consent for new individual contacts, a soft opt-in for existing clients in some cases, and an easy unsubscribe on every message. Ads must comply with the CAP Code. Reviews must be genuine. None of this stops effective marketing; it simply means claims are specific, evidenced and checked before anything goes live.
Pricing
How much does digital marketing for accountants cost?
ProntX digital marketing starts at £595 a month, ex VAT, on a rolling monthly contract. Ad spend is separate and paid directly to Google or LinkedIn.
| Plan | Typical practice | Monthly fee |
|---|---|---|
| Foundation | A small practice focusing on search and email | From £595 |
| Growth | A multi-partner firm adding Google Ads and LinkedIn | Typically £1,200 to £2,000 |
| Specialist or national | A niche or online accountancy marketing UK-wide | Typically £2,000 and up |
The final fee depends on channels and scope and is confirmed after a free audit. All prices are on our pricing page. If your website is holding campaigns back, see web design for accountants.
Why us
Why work with ProntX as your accountancy marketing agency?
One senior team covering strategy, search, ads, email and web, with published prices and contracts you can leave.
You will not be passed between departments or locked into a long contract. Every account, from Google Ads to your email platform, is set up in your practice’s name. Reports are written for partners who want numbers, not jargon: what we spent, what came in and what we are changing next month.
Start with a free growth audit: a personal video within two working days reviewing your website, search visibility and any ad accounts, with the first priorities for your practice. Or see our main digital marketing service.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Same industry
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FAQ
Digital marketing for accountants: FAQs
Still unsure? Ask us anything. We reply within one working day.
What is the best way for an accountant to get new clients online?
For most practices, local and niche search is the strongest starting point, because it reaches people already looking for an accountant. Email then nurtures prospects who are not ready yet, and keeps existing clients aware of other services. Paid ads and LinkedIn are added once tracking shows what a new client is worth and which channels convert.
Should accountants buy leads from lead-generation companies?
Be cautious. Practitioners often report that bought leads are shared with several firms, attract price-focused clients and vary widely in quality. If you test one, agree a short paid pilot with clear quality criteria. Over time, channels you own, such as search rankings, your email list and reviews, usually produce better clients at lower cost.
Is Google Ads worth it for an accountancy practice?
It can be, if it is narrow and well tracked. Generic accountancy keywords are expensive, so broad campaigns waste money quickly. Campaigns focused on specific services and locations, with dedicated landing pages and call tracking, can produce enquiries within weeks. We judge them on cost per new client, not cost per click.
How can accountants use email marketing legally?
Under PECR you need consent to send marketing emails to new individual contacts. Existing clients can often receive marketing about similar services under the soft opt-in, if they were given a chance to opt out. Every email needs a clear unsubscribe. Corporate subscribers can be emailed without consent but must be able to opt out.
When should an accounting firm do most of its marketing?
When you have capacity to onboard new clients. Many practices push hardest in spring and early autumn, and slow acquisition during December and January when the team is focused on self assessment. Content and campaigns for each peak should be prepared months ahead, so they are working before demand arrives.
Does social media work for accountants?
Rarely as a direct sales channel, but it supports trust. LinkedIn works well for partners sharing practical insight with business owners, especially for advisory and outsourced finance services. Facebook and Instagram can suit practices serving sole traders and local businesses. Results are slower, so we set expectations around recall and referrals rather than instant leads.
What rules apply to accountants' marketing claims?
ICAEW's Code of Ethics requires honest, truthful marketing with no exaggerated claims and no disparaging or unsubstantiated comparisons with other firms. Members of ACCA, AAT or ICAS should also follow their own body's guidance. Use of the description "chartered accountants" for a firm is also regulated. We draft within these rules, and your compliance lead or a partner approves claims.
How much does an accountant digital marketing agency cost?
Our digital marketing starts at £595 a month, ex VAT, for a focused plan. Multi-partner firms adding Google Ads and LinkedIn typically pay £1,200 to £2,000 a month, and national specialists more. Ad spend is paid directly to the platforms. Contracts roll monthly, so you can stop with a month's notice.
Works well with
Related services
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