Property social media
Real estate social media marketing that wins instructions
Property reels, local knowledge and your negotiators on camera, plus paid valuation and landlord campaigns, so homeowners know your agency before they ever need one.
- Property video, edited for you
- Content vendors and landlords notice
- Lead ads within platform rules
Quick answer
ProntX is a real estate social media marketing agency for UK estate agents, letting agents and developers. We plan content, edit property video, manage your accounts and run valuation and landlord lead campaigns on Instagram, Facebook, TikTok and LinkedIn. Plans start from £650 a month on rolling contracts, with ad spend paid direct to the platforms.
Most estate agent social feeds are a scroll of “just listed” photos that nobody outside the vendor’s family engages with. Real estate social media marketing that works does something different: it makes your agents the recognisable local faces of your patch, so when a homeowner decides to sell, your name is already the one they trust. ProntX runs social media marketing for estate agents, letting agents and developers, with property video, local content and paid campaigns built around winning instructions.
Who your social content is really for
Listings attract buyers, but buyers do not pay your fee. Vendors and landlords do. A good feed speaks to both: property tours that show prospective vendors how well you present a home, alongside market updates, street-level knowledge and the people behind the branch. Vendors watching how you market other people’s homes are effectively watching your pitch before you ever arrive for a valuation.
Why so many agency accounts stall
The usual causes are too many listing posts, no video, no faces, and no paid budget to reach people beyond existing followers. Organic reach for business pages on Facebook is low, so a page with 800 followers posting stock photos reaches very few local homeowners. We fix the content first, then put modest, well-targeted spend behind the posts that prove they work.
Content
What should estate agents post on social media?
Roughly a third listings, a third local knowledge and a third people and proof. Video should lead in every category because it carries the most reach on Instagram, TikTok and Facebook.
Property
Walkthrough reels
Sixty-second vertical tours with a negotiator narrating what matters: light, layout, the garden, the walk to the station. Captions carry price, tenure and council tax band so posts match your full listing.
Local knowledge
Patch content
Street and village spotlights, school run realities, new cafés, planning news and quarterly price commentary. This is the content that makes a homeowner think “they know my area”.
People and proof
Team and results
Negotiators on camera, sold boards with the vendor’s permission, completion day moments and short review highlights. Agents are hired as people, so show them.
For letting agents the mix shifts towards landlords: compliance changes explained plainly, maintenance and inspection behind the scenes, and portfolio stories. For developers, it is a launch calendar: construction progress, show home film, plot releases and registration drives. We plan each month in advance and send it for approval before anything goes out.
Platforms
Which social platforms work best for real estate marketing?
Instagram and Facebook carry most residential work in the UK, with TikTok growing for younger buyers and renters, and LinkedIn for commercial, block management and developer relationships.
| Platform | Best use for property businesses |
|---|---|
| Property reels, stories from viewings, agent personality, local lifestyle content | |
| Older homeowners and landlords, local community groups, paid valuation and landlord lead ads | |
| TikTok | First-time buyers and renters, honest tours, myth-busting about moving costs and process |
| Commercial agency, developers, investors, freeholders and block management clients | |
| YouTube | Longer area guides and premium property films that also appear in Google results |
You do not need every platform. A single branch usually does best with Instagram and Facebook done well, rather than five accounts posting thin content. We recommend platforms after looking at who your vendors and landlords actually are.
Paid social
Do Facebook and Instagram ads work for estate agents?
Yes, when they target homeowners in your patch with a reason to act, such as a valuation, a market report or a landlord fee review, and when every lead is called back quickly.
Campaigns we run
- Valuation lead ads aimed at homeowners around each branch
- Landlord campaigns offering a free rental appraisal or fee comparison
- Retargeting people who watched your property videos or visited your valuation page
- New development launches to registered interest lists and lookalike-style audiences where permitted
- Boosted listing reels for hard-to-sell or premium homes, which vendors notice
Rules that apply
Meta treats housing as a special ad category in many markets, which limits age, gender and narrow location targeting. We check the current rules for your campaigns at setup and design audiences that work within them. Instant lead forms collect personal data, so they need a clear privacy notice and a lawful basis under UK GDPR, and follow-up emails must respect consent rules. Ad copy follows the CAP Code: fees shown inclusive of VAT, no overstated property claims, and evidence for “local expert” lines. Your compliance lead approves claims before launch.
Through our paid social team, ad spend is paid directly to Meta or TikTok from your own account, never marked up.
Production
Who creates the content: us or your team?
Both. Your negotiators know the homes and the area; we give them a plan, scripts, editing and a posting routine so filming takes minutes, not afternoons.
Agents are busy, and social media is the first thing to slip in a busy month. We remove the friction. Each month you get a content plan with shot lists for the properties coming to market, short scripts for market updates, and a shared folder where negotiators drop phone footage after viewings. We edit, caption, schedule and publish. For premium listings or developments we can arrange professional photography and film as a separate cost.
We also handle community management: replying to comments, answering questions about listings within your rules, and passing serious enquiries straight to the branch. Someone asking “is this still available?” on a Sunday evening is a lead, not a comment, and a fast reply often decides whether they book a viewing with you or move on.
Some agencies want a personal brand for a lead agent. That can work well, especially in prime and boutique markets, but we plan it so the account still belongs to the business and the content keeps working if staff change.
Social works best when it is not working alone. Leads from valuation ads should land in the same follow-up sequence as every other enquiry, so we connect campaigns to your email marketing and CRM. Homeowners who watch your videos but do not enquire can then be reached again through search ads when they start looking for an agent on Google.
Pricing
How much does social media marketing for estate agents cost?
ProntX social media management for property businesses starts from £650 a month on a rolling contract. Paid ad budgets are separate and go directly to the platform.
| Plan | Typical scope | Monthly fee |
|---|---|---|
| Single branch | Two platforms, content plan, editing of your footage, scheduling, community replies | From £650 |
| Branch plus paid | As above plus valuation and landlord lead campaigns with weekly optimisation | Typically £900 to £1,400 |
| Groups and developers | Several branches or a development launch, more video, shoot days arranged | Scoped on request |
Final pricing depends on platforms, posting volume and how much filming we do. ProntX publishes its prices because agencies deserve to compare like for like. You own every account and all content we create. See how social fits a wider plan on our estate agent digital marketing page.
Social media marketing
from £650/month
Organic content plus paid social management
What is includedSEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedFree review
How does your feed compare with the agents winning your patch?
We review your social accounts against local competitors and send a personal video with what to change, within two working days.
ProntX has worked with more than 200 clients, and we will tell you plainly whether social is likely to win you instructions or whether your money is better spent elsewhere first. Request your free audit to get started.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Same industry
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FAQ
Estate agent social media questions, answered
Still unsure? Ask us anything. We reply within one working day.
Does social media actually win instructions for estate agents?
It can, but rarely through listing posts alone. Social wins instructions by making your agents familiar faces in the area and by showing vendors how well you market homes. Paid valuation and landlord campaigns add direct leads. Some London agencies have reported a meaningful share of viewing enquiries coming from social, but results depend on content quality, consistency and fast follow-up.
How often should an estate agent post on social media?
Three to five good posts a week on your main platform is enough for most branches, plus stories when properties launch or sell. Consistency matters more than volume. A steady rhythm of property reels, local updates and team content beats daily stock photos. We plan the month ahead so posting continues even when the branch is flat out.
Should our negotiators appear on camera?
Yes, if they are willing. People choose agents they feel they know, and videos with a real negotiator talking through a home or a market update usually outperform silent photo slideshows. We provide short scripts and simple filming tips so it feels natural. Accounts stay owned by the business, so content keeps its value if someone moves on.
Is TikTok worth it for estate agents?
For agencies selling or letting to first-time buyers and renters, it is worth testing. TikTok can show videos to people who do not follow you yet, which helps a new account grow. It is less useful for reaching older homeowners and landlords, who are more active on Facebook. We usually repurpose the same vertical video across TikTok and Instagram.
Are there rules for estate agent social media ads?
Yes. Meta applies a special ad category to housing in many markets, limiting targeting options, so we check current rules at setup. The CAP Code covers your posts and ads: fees must be clear and include VAT, and property claims must be accurate. Lead forms must meet UK GDPR. Your compliance lead signs off claims before campaigns run.
Should we buy followers to make our page look established?
No. Bought followers do not live in your area, do not engage and can reduce how many real people see your posts. Some agents have damaged their credibility when this became obvious. A smaller following of local homeowners is far more valuable, and modest paid spend reaches more of them than any follower package.
What does social media management for estate agents include?
With ProntX it includes a monthly content plan, scripts and shot lists, editing your team's footage, captions with full listing details, scheduling, replies to comments and messages, and monthly reporting on reach and leads. Paid plans add lead campaigns and retargeting. Professional shoots for premium homes or developments are available at extra cost.
How much does estate agent social media marketing cost?
ProntX plans start from £650 a month for a single branch on two platforms, on a rolling monthly contract. Adding paid lead campaigns typically takes the fee to £900 to £1,400 a month, plus ad spend paid directly to Meta or TikTok. Groups and developer launches are scoped individually, and you see the full scope before starting.
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