Social media for solicitors
Social media marketing for law firms that builds trust
LinkedIn programmes for partners, approachable content for consumer practices and targeted paid social, written in your voice and checked against SRA expectations before posting.
- Partner LinkedIn ghost-writing
- Approval before every post
- Social policy included
Quick answer
ProntX is a London-based agency providing social media marketing for UK law firms. We run LinkedIn programmes for partners, plain-English explainer content for family, immigration and private client teams, and paid social campaigns, all approved by your compliance lead. Social media management for law firms starts from £650 a month, rolling monthly.
Social media marketing for law firms is less about going viral and more about being the familiar, credible name when someone finally needs a solicitor. ProntX plans, writes and manages social media for UK law firms: LinkedIn programmes for partners, explainer content for consumer practices and paid social campaigns, all reviewed against SRA expectations before anything is posted.
An honest view of what social does for solicitors
Few people search Instagram for a conveyancer. Owners on UK business forums make the same point, and they are largely right: search is where urgent legal enquiries start. What social does well is different. It lets business clients and referrers see your expertise week after week, gives nervous private clients a sense of who you are before they call, and makes your firm look active and current when someone checks you out after a recommendation.
Who we manage social media for
Commercial, employment and private wealth teams that win work through relationships; family, immigration and personal injury firms with consumer audiences who want to see a human face; and firms using social for recruitment, which is often where legal social media earns its keep fastest. Each needs a different platform mix and tone.
Platforms
Which social media platforms should a law firm use?
LinkedIn for business law and referrers, Facebook and Instagram for consumer practices, and short video only where a fee earner is comfortable on camera. Pick fewer channels and do them properly.
Partners first, firm page second
Individual solicitors’ profiles usually reach more people than the firm page. We help partners publish short commentary on cases in the news, rule changes and client questions, written in their voice and approved by them. The firm page then shares and amplifies. This suits commercial, employment, property and private client work aimed at business owners and introducers.
Facebook and Instagram
Plain-English explainers
Consumer practices use these to answer the questions people are embarrassed to ask: what happens at a first divorce meeting, how long probate takes, what a settlement agreement means. Carousels and short clips work well, along with team introductions that make the firm feel approachable.
Short video
TikTok, Reels and Shorts
Some solicitors build a real following with myth-busting videos. It works best for family, employment, tenancy and immigration topics with broad public interest. It needs a willing presenter and a firm approval process, so we only recommend it where both exist.
Paid social
Targeted reach
LinkedIn ads can reach HR directors, finance leads or business owners in specific sectors and regions. Meta ads can promote guides or webinars locally. Our paid social team runs campaigns with clear cost per lead targets.
What is included
What does law firm social media management include?
A content plan tied to your practice areas, writing and design, partner profile support, scheduling, community management and monthly reporting.
- Social audit of firm pages and key partner profiles
- Content pillars agreed per practice area
- Monthly calendar sent for approval before scheduling
- Posts, carousels and captions written by our team
- Branded templates that match your website
- Ghost-written LinkedIn posts for partners, in their voice
- Short video scripting and editing where appropriate
- Recruitment and trainee campaign content
- Comment and message monitoring with escalation rules
- Paid social campaigns on request
- Monthly report on reach, profile visits, website clicks and enquiries
- Social media policy template for your staff
Content ideas
What should solicitors post on social media?
Posts that answer a real client worry, explain a change in the law or show the people behind the firm. Here is the kind of content we plan for different teams.
Family
Calm, practical guidance
What to bring to a first meeting, how child arrangements are usually decided, the difference between separation and divorce. Tone matters more here than anywhere: reassuring, never sensational, never aimed at one side of a dispute.
Employment and commercial
Rule changes for employers
Short LinkedIn posts on new legislation, tribunal decisions in the news and checklists for HR teams. A partner sharing a clear take on a change often prompts direct messages from business owners who already follow them.
Private client and property
Life events and timelines
Why a will needs updating after marriage, what a lasting power of attorney does, typical conveyancing stages. Content aimed at the adult children of older clients works well on Facebook.
Alongside this we plan firm news, community work, trainee and recruitment stories, and team introductions with a photo and a line about each person. Recruitment posts are often the most shared content a law firm publishes, and good candidates check your social channels before they apply.
Compliance
What are the SRA rules for solicitors on social media?
Social posts are publicity, so they must be accurate and not misleading, and the SRA has warned that conduct online, including in a personal capacity, can lead to disciplinary action. Your compliance lead approves our calendar before it goes live.
The SRA’s warning notice on offensive communications makes clear that posts can be shared far beyond the intended audience, that privacy settings and pseudonyms offer little protection, and that resharing someone else’s offensive comment may be treated as endorsing it. It also encourages firms to assess the risk and consider a social media policy. We give you one as part of onboarding.
Confidentiality matters just as much. A reply to a comment that confirms someone is a client, or a “great result today” post with identifying details, can breach your duties even with good intentions.
- No posts implying guaranteed outcomes or “we always win”
- Client stories anonymised and approved in writing
- Fees mentioned only in line with your published price information
- No legal advice given to individuals in comments or messages
- Enquiries moved off public threads to your intake process
- Reviews and testimonials never edited or cherry-picked to mislead
Why ProntX
Why choose ProntX for law firm social media marketing?
Because we write like lawyers would want to be represented, keep you compliant, and connect social activity to your website and enquiries.
Voice
Content that sounds like you
We interview partners and fee earners, then draft posts in their tone. No stock legal clichés, gavels or scales of justice.
Joined up
Social that supports search
Posts link to practice-area pages and guides, so social traffic lands somewhere that converts. ProntX also runs law firm SEO and websites.
Freedom
Monthly and owned by you
Rolling monthly contracts. Your pages, ad accounts and content library stay with the firm if you move on.
For firms whose clients are mainly businesses, our B2B social media approach goes deeper on LinkedIn targeting and lead generation.
Pricing
How much does social media marketing for law firms cost?
ProntX social media management for law firms starts at £650 a month. Paid social budgets are separate and paid directly to the platform.
| Plan | Typical monthly fee | Typical scope |
|---|---|---|
| Essentials | From £650 | Firm LinkedIn plus one other platform, around three posts a week, monthly report |
| Partner programme | Typically £950 to £1,400 | Adds ghost-written posts for several partners and short video |
| Social plus ads | Typically £1,500 and above | Adds managed LinkedIn or Meta campaigns for guides, webinars or recruitment |
Final pricing depends on scope and the number of profiles involved, agreed after your free audit. Compare all services on our pricing page.
Social media marketing
from £650/month
Organic content plus paid social management
What is includedSEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedOur free audit reviews your firm and partner profiles against nearby competitors and recommends the platforms worth your time, delivered as a personal video within two working days.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
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FAQ
Law firm social media questions, answered
Still unsure? Ask us anything. We reply within one working day.
Does social media actually bring law firms clients?
Sometimes directly, more often indirectly. Commercial firms do win work through LinkedIn relationships, and consumer firms get some enquiries from Facebook and Instagram. The bigger effect is trust: people who see useful posts from your solicitors are more likely to choose you when a referral or search puts you on their shortlist. We report profile visits, website clicks and enquiries so you can judge it fairly.
Is LinkedIn the best platform for solicitors?
For business-facing practices, usually yes. Partners' personal profiles tend to outperform firm pages because people follow people. Consumer practices such as family or conveyancing often get more from Facebook and Instagram, where their clients already spend time. We recommend a primary platform based on who instructs you, not on what other firms happen to use.
Can solicitors post client testimonials on social media?
Yes, if they are genuine, used with the client's permission and not selected or edited in a way that misleads. Avoid anything that reveals confidential details or implies every client gets the same result. Your compliance lead should approve each one, and we keep a record of consent alongside the post.
Should our solicitors answer legal questions in comments?
Not with specific advice. A public reply can create the impression of a retainer, risk confidentiality and expose the firm if the advice is incomplete. General information is fine. For anything specific, we politely move the person to a private message or your enquiry form, then hand them to your intake team.
Can law firms use TikTok?
Some do well with it, particularly in family, employment, tenancy and immigration law where public curiosity is high. It needs a fee earner who is comfortable on camera, a clear approval process and realistic expectations, because views do not always translate into instructions. We test it with a short pilot before committing budget.
How often should a law firm post?
Consistency beats volume. Two to four quality posts a week on your main platform is plenty for most firms, plus occasional posts from partners. Posting daily with thin content can do more harm than good. We plan a monthly calendar so approval happens in one sitting rather than post by post.
Who approves posts before they go out?
You do. We send a monthly calendar with every post, caption and image, and nothing is scheduled until your nominated reviewer, usually the COLP or a marketing partner, has signed it off. Reactive posts about breaking legal news get a fast-track approval route agreed at onboarding.
Do you offer paid social for law firms?
Yes. LinkedIn ads suit employer-side employment, commercial and B2B services, while Meta ads suit local consumer guides and webinars. Ad spend is paid directly to the platform and management is quoted with your plan. See our paid social service for more detail.
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