Healthcare marketing
Healthcare digital marketing agency for private clinics
One plan to help the right patients find, trust and book with your clinic, from search and directories to recalls, all within ASA, Google and data protection rules.
- Measured by booked appointments
- Clinical sign-off on claims
- Privacy-safe patient tracking
Quick answer
ProntX is a London-based healthcare digital marketing agency for UK private providers, including physiotherapy, chiropractic, private GP, aesthetic and specialist clinics, plus medical device companies. We run search, Google Ads, social and patient recall campaigns within ASA and Google healthcare rules, measured by booked appointments. Plans start from £595 a month, rolling monthly.
Healthcare digital marketing means helping the right patients find, trust and book with your clinic, without making claims a regulator would object to. ProntX is a healthcare digital marketing agency for UK private providers: physiotherapy and chiropractic clinics, private GPs and consultants, aesthetic and dermatology clinics, therapy practices and medical device companies. We plan the whole patient journey and run the channels that move it.
Why healthcare marketing is its own discipline
A clinic has several audiences at once: self-paying patients, people with private medical insurance, GPs and consultants who refer, and sometimes employers buying occupational health. Each searches differently and needs different reassurance. On top of that, health advertising carries stricter rules than almost any other sector, and Google treats health as a sensitive category that limits some of the targeting other businesses rely on.
What usually goes wrong
Clinics hire one supplier for the website, another for ads and a freelancer for social, and nobody is responsible for booked appointments. Remarketing gets switched on without anyone realising it is restricted for health advertisers. Directory profiles on patient platforms go stale. Old forum advice from clinic owners still rings true: trust is everything in health, so a cheap-looking site or a muddled set of listings costs bookings quietly.
Patient journey
What does a healthcare digital marketing strategy cover?
Getting found, earning trust, making booking easy and bringing patients back. Here is how each stage maps to channels we run.
Found
Search, maps and directories
Most patients start with a search for a symptom, a treatment or a clinic nearby. We cover Google Business Profile, healthcare SEO for treatment and condition pages, and accurate profiles on patient platforms and insurer directories where you are listed.
Trusted
Clinicians, credentials and reviews
Named practitioner profiles with registration details, genuine reviews collected after appointments, clear pricing and an easy way to check who regulates you. Trust signals do more for a clinic than clever ad copy.
Booked
A booking path that works on a phone
Online booking, a clear “what happens at your first appointment” page and quick replies to enquiries. A strong advert is wasted if the website is confusing or makes patients ring during clinic hours only.
Retained
Recalls, reminders and referrers
Appointment reminders, rebooking prompts and condition-specific follow-up by email or SMS, plus simple updates for referring GPs. Because health retargeting is restricted on Google, owned channels like these matter more than in most sectors.
What is included
What do our healthcare digital marketing services include?
A single plan with a monthly target for new patient bookings, delivered across the channels that suit your services.
- Patient journey audit from first search to booked appointment
- Channel plan by service line and audience
- Google Business Profile management for each site
- SEO for treatments, conditions and locations
- Google Ads within healthcare policy, with call and booking tracking
- Social content for education and awareness
- Email and SMS recall journeys built on proper consent
- Patient directory and insurer listing audit
- Review collection process that complies with CMA guidance
- Website conversion fixes or a rebuild where needed
- Privacy-safe tracking that keeps health details out of ad platforms
- Monthly report on enquiries, bookings and cost per new patient
Regulation
What rules apply to healthcare marketing in the UK?
The CAP Code enforced by the ASA, Google’s healthcare and personalised advertising policies, data protection law, and the professional standards of whoever regulates your clinicians. Your clinical or compliance lead approves every claim we publish.
- Health claims need robust evidence and must not overstate what a treatment does (CAP Code section 12)
- No promotion of prescription-only medicines to the public, including well-known injectables
- No implying a cure where none is proven, and no pressure on vulnerable people
- Google bars health advertisers from Customer Match, lookalike audiences and similar personalised targeting
- Patient data handled as special category data under UK GDPR
- Email and SMS marketing only with consent or a valid soft opt-in
- Professional guidance from bodies such as the GMC, HCPC, GCC or NMC respected for clinicians’ own content
- CQC registration shown where your services require it
None of this makes marketing impossible. It shifts effort towards education, credentials and service clarity, which is exactly what patients want to see anyway.
Who we help
Which healthcare providers do we work with?
Private providers that need a steady flow of the right patients, and healthcare companies selling to clinicians.
| Provider | Main growth lever | Common trap |
|---|---|---|
| Physiotherapy and sports injury | Local search for injuries and conditions | Competing on price instead of specialism |
| Chiropractic and osteopathy | Local SEO, reviews, educational content | Health claims the ASA has challenged before |
| Private GPs and consultants | Practitioner profiles, insurer listings, referrer relationships | Relying on one directory for all bookings |
| Aesthetic and skin clinics | Consultation-led content and social | Naming prescription-only treatments in ads |
| Medical devices and health tech | B2B content, LinkedIn, events follow-up | Consumer tactics aimed at clinical buyers |
Dental practices have their own GDC rules, covered on our marketing for dentists page.
Measurement
How do you measure healthcare marketing results?
By cost per new patient booked and the value of their course of treatment, tracked without passing anyone’s health information to an ad platform.
Clicks and followers tell you little. We connect calls, forms and online bookings to their source, then compare them against your practice management system each month so you can see how many enquiries became first appointments and how many went on to a full course. For a physio clinic that might be new patients per week; for a consultant, initial consultations that convert to procedures.
Health tracking needs extra care. We record that a booking happened, never which condition someone searched or which treatment page they read, and we keep form contents out of analytics and pixels. Paid campaigns are run by our healthcare PPC team on these privacy-safe conversions, while email marketing handles recalls for patients who have agreed to hear from you.
Why ProntX
Why choose ProntX as your healthcare digital marketing agency?
One senior team for the website, search, ads, social and email, with published prices and monthly contracts.
Accountable
One target, one team
We measure new patient bookings, not impressions. When something dips, the same people fix the ad, the page and the form.
Careful
Compliance built into workflow
Every claim goes through your clinical sign-off. We keep a log of approvals and evidence so you can answer a challenge quickly.
Yours
You own everything
Website, profiles, ad accounts, email lists and analytics belong to your clinic. ProntX works on rolling monthly contracts.
Pricing
How much does healthcare digital marketing cost?
ProntX healthcare digital marketing starts at £595 a month for a focused plan. Clinics running several channels typically invest more, and ad spend is paid directly to the platforms.
| Plan | Typical monthly fee | Typical scope |
|---|---|---|
| Single clinic | From £595 | Local search, Google Business Profile, reviews and reporting |
| Growth | Typically £1,200 to £2,000 | SEO plus Google Ads, recall emails and booking tracking |
| Multi-site or device company | Typically £2,500 and above | Several locations or B2B programmes across search, social and email |
Final pricing depends on scope and number of sites, confirmed after the free audit. See all pricing.
SEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedOur free growth audit follows the path a new patient takes to book with you, then shows the biggest leaks and fixes in a personal video within two working days.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Same industry
More for healthcare
FAQ
Healthcare digital marketing questions, answered
Still unsure? Ask us anything. We reply within one working day.
What is healthcare digital marketing?
It is the use of search, ads, social media, email and websites to attract and retain patients or, for health companies, clinical buyers. Compared with other sectors it relies more on trust signals such as practitioner credentials and reviews, and it works within stricter advertising rules on health claims and targeting. The goal is booked appointments, not just website traffic.
How do private clinics get more patients online?
Start with the basics that drive bookings: an optimised Google Business Profile, treatment pages that explain what happens and what it costs, genuine reviews and an easy booking path on mobile. Then add Google Ads for high-value services, keep patient directory profiles current and use email or SMS recalls for existing patients. Referrer relationships with GPs still matter too.
Can a clinic use remarketing on Google?
Only in limited ways. Google treats health as a sensitive category and does not allow health advertisers to use personalised advertising features such as Customer Match, their own data segments or lookalike audiences. That is why we lean on owned channels such as email and SMS recalls, sent with proper consent, to bring patients back.
Can we advertise Botox or other injectables?
Not by name to the public. Prescription-only medicines cannot be advertised to consumers under UK rules, and that includes popular injectables. Clinics can promote consultations with a qualified practitioner, describing concerns such as lines or wrinkles in general terms, as long as the ad does not promote the medicine itself. Your clinical lead should approve the wording.
How much should a clinic spend on digital marketing?
Work from the value of a new patient over their course of treatment, the number of new patients you can take each month and what you can afford to pay to acquire each one. A physio clinic with spare capacity and a consultant surgeon with a waiting list need very different budgets. We model this with you before recommending a plan.
Do patient directories like Doctify or Top Doctors help?
They can. Platforms where patients search and review clinicians often rank well in Google and send pre-qualified enquiries. Insurer directories matter for insured patients. The risk is relying on them entirely, since you do not control the platform. We keep your profiles accurate and consistent while building traffic to your own site.
Do you market medical devices?
Yes, as B2B marketing. Medical device and health tech companies usually sell to clinicians, procurement teams and practice owners, so the mix leans on LinkedIn, technical content, search for product categories and email follow-up after events. Claims must still be accurate and supported, and promotion to healthcare professionals has its own rules your regulatory team will apply.
How do you keep patient data safe in marketing?
We avoid sending health details into ad platforms, keep tracking to non-identifying events such as a booking completed, configure consent banners properly and use email platforms with UK GDPR safeguards. Patient lists are only used for marketing where consent or a valid soft opt-in exists. Your data protection lead approves the setup.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
Tell us about your business in four quick steps. Within two working days you get a short video audit of your website, search visibility and ads, with the three changes that would make the biggest difference.
- Personal video walkthrough, not an automated PDF
- Covers SEO, AI search, ads and conversion
- No obligation and no hard sell