Google Ads for clinics
Healthcare PPC agency for private clinics
Google Ads for clinics built around healthcare policy, CAP Code claims and privacy-safe tracking, so your budget brings booked new patients instead of disapprovals.
- Checked against Google health policy
- No restricted remarketing
- Cost per booked patient
Quick answer
ProntX is a London-based healthcare PPC agency running Google Ads for UK private clinics, including physiotherapy, private GP, diagnostics, specialist and aesthetic consultation services. We check every service against Google's healthcare policies, avoid restricted audience features and track booked patients without sharing health data. Management starts at £450 a month, with ad spend paid to Google.
Healthcare PPC puts your clinic in front of people actively searching for treatment, from “private physio near me” to “private MRI scan cost”. It is also the most policy-heavy area of Google Ads: certain services need certification, some ad copy gets disapproved automatically, and the usual remarketing tricks are off limits. ProntX is a healthcare PPC agency that builds campaigns to pass review first time and pay back in booked appointments.
Why clinic ad accounts underperform
We often inherit healthcare accounts with ads stuck in “eligible (limited)” status, remarketing lists that should never have been built, conversions counted on every click of a phone number and one campaign covering every treatment. Medical click costs tend to run higher than most service sectors because a patient can be worth a lot over a course of care, so those mistakes are expensive.
Who our healthcare PPC services are for
Private physiotherapy, chiropractic and osteopathy clinics; private GP services; diagnostic and scan centres; consultant and specialist practices; hearing and eye care providers; aesthetic and skin clinics advertising consultations; and private therapy and wellbeing services. Pharmacies, telemedicine and addiction services have extra certification steps we will check before any build.
Policy first
What are Google’s rules for healthcare ads in the UK?
Google’s healthcare and medicines policy limits what you can promote and who needs certification, and its personalised advertising policy treats health as sensitive. We check your services against both before writing a single ad.
Certification
Some services need approval first
Online pharmacies need GPhC registration and Google certification, and telemedicine services need third-party and Google certification. Addiction services ads in the UK are limited to certified bodies. If your service falls into one of these groups, we handle the application before launch.
Medicines
No prescription drug promotion
Ads and keywords cannot promote prescription-only medicines to the public, which catches many aesthetic and weight management clinics out. We build around consultations and assessments with qualified prescribers instead.
Audiences
No health remarketing or lookalikes
Health advertisers cannot use Customer Match, their own data segments, lookalike audiences or audience expansion. That rules out the retargeting approach many agencies apply by default, and using it can put the whole account at risk.
Claims
Copy and landing pages are both reviewed
Guaranteed outcomes, speculative treatments and unsupported claims trigger disapprovals, and Google reviews the landing page too. UK law adds the CAP Code on health claims, so your clinical lead approves every ad before it runs.
What is included
What does healthcare PPC management include?
Policy review, account structure by treatment, compliant ads, privacy-safe tracking, landing page advice and weekly optimisation, in an account your clinic owns.
- Policy and certification check for every service you want to advertise
- Campaigns split by treatment or service line and by location
- Keyword research covering symptoms, treatments and price searches
- Negative keywords for NHS, free, jobs, courses and DIY queries
- Ad copy written to pass review and CAP Code checks
- Conversion tracking on completed bookings and qualified calls
- Privacy-safe setup that keeps condition data out of Google
- Call tracking with recordings, used with patient-friendly notices
- Ad scheduling around reception hours and clinic capacity
- Landing page recommendations per treatment
- Disapproval monitoring and appeals
- Monthly report on cost per booked new patient
The numbers
How do you make healthcare PPC pay back?
By setting budgets from what a new patient is worth, tracking real bookings rather than clicks, and filling the diary slots you actually have.
Work backwards from patient value
A routine single appointment and a full course of rehabilitation, or a consultation that leads to a procedure, are worth very different amounts. We calculate a target cost per new patient for each service from your fees, typical number of sessions and conversion from enquiry to booking. High-value services get more room to bid; low-value services get tight limits.
Count bookings, not phone taps
Counting every click on a phone number makes campaigns look better than they are. We measure completed online bookings and calls above a set duration, then reconcile against your practice management system each month.
Match ads to capacity
There is no point paying for clicks on a service with a three-week wait while another clinician has empty slots. We shift budget by service and schedule ads around when reception can answer, so paid enquiries land when you can convert them.
Keep data private
Booking forms often ask about symptoms. We make sure none of that reaches Google: conversions record that a booking happened, nothing more. That protects patients, respects UK GDPR rules on health data and keeps you within Google’s sensitive category rules.
By service
Which healthcare services suit Google Ads?
Services people search for with clear intent, and can book privately, tend to perform best.
| Service | Why it works | What to watch |
|---|---|---|
| Private physio and sports injury | Local, urgent searches with repeat sessions | Price-only searchers and NHS queries |
| Scans and diagnostics | High intent, price-led searches | Comparison sites bidding on the same terms |
| Private GP appointments | Same-day need, clear offer | Out-of-hours demand when no one answers |
| Aesthetic consultations | High value per patient | Medicine names in keywords and copy |
| Hearing and eye care | Older audiences searching with intent | Product claims needing evidence |
Slower, consideration-heavy services such as elective surgery or long-term therapy can still use search ads, but they usually need more supporting content and a longer path from first click to booking. In those cases we pair ads with helpful guides, clear pricing information and an easy way to ask a clinician a question before committing.
Why ProntX
Why choose ProntX as your healthcare PPC agency?
Because the account and ad spend stay yours, the fee is published and the work is done by senior people who know the healthcare policies.
Owned
Your account, your spend
Campaigns run in your clinic’s Google Ads account, with ad spend billed by Google directly to you. ProntX never takes a cut of media.
Careful
Built to pass review
We check every service against Google’s healthcare policy and the CAP Code before launch, which avoids the stop-start of disapprovals.
Connected
Ads and SEO together
Search term data informs the treatment pages our healthcare SEO team writes, so organic visibility grows on proven demand.
For platform-level detail, see our Google Ads management service. If you run ads already, a PPC audit will show policy risks and wasted spend before you change anything.
Pricing
How much does healthcare PPC cost?
ProntX healthcare PPC management starts at £450 a month. Ad spend is separate and paid straight to Google.
| Account size | Typical management fee | Typical scope |
|---|---|---|
| Single clinic | From £450 a month | One location, a handful of core treatments, search campaigns |
| Multi-service | Typically £650 to £950 a month | Several service lines or sites, call tracking, landing page testing |
| Group or high spend | Typically £1,000 and above | Multi-site groups, certified categories or larger national budgets |
Final fees depend on scope and are confirmed after a free review. Ad budgets vary by specialty and area; we estimate clicks and bookings from current keyword costs before you commit. See all pricing.
PPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedSEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedOur free audit reviews your healthcare ads for restricted features, disapproval risks and wasted spend, and suggests a sensible starting budget, delivered as a personal video within two working days.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Same industry
More for healthcare
FAQ
Healthcare PPC questions, answered
Still unsure? Ask us anything. We reply within one working day.
Can private clinics advertise on Google Ads?
Yes. Most private clinics, such as physiotherapy, private GP, diagnostics and specialist practices, can advertise their services. Restrictions apply to prescription medicines, online pharmacies, telemedicine, addiction services and some speculative treatments, which either need certification or cannot be promoted. We check every service you offer against Google's healthcare and medicines policy before building campaigns.
Why do healthcare ads get disapproved?
Common causes are prescription medicine names in keywords or ad text, guaranteed results, unsupported claims, restricted services without certification and landing pages that break policy even when the ad is fine. Google reviews the ad, keywords and landing page together. We write and check all three before launch and handle appeals if a disapproval looks like an error.
Can we remarket to people who visited our clinic website?
Not in the way other sectors do. Google's personalised advertising policy treats health as a sensitive category, so health advertisers cannot use Customer Match, their own data segments, lookalikes or audience expansion. Trying to work around this can put your account at risk. We use owned channels such as consented email recalls to bring patients back instead.
How much does a click cost for healthcare ads?
It depends heavily on the service and area. Medical clicks often cost more than in other service sectors because a patient can be worth a lot over a course of treatment, and competitive services such as cosmetic procedures or scans attract larger bidders. We pull current estimates for your keywords and towns before recommending a budget.
What is a good cost per new patient?
One that leaves a healthy margin after the patient's course of care. A clinic whose new patients typically book several sessions can afford a far higher acquisition cost than a one-off appointment. We work out a target per service from your fees and conversion rates, then report actual cost per booked patient monthly.
Can aesthetic clinics run Google Ads?
Yes, for consultations and treatments that are not prescription medicines. You cannot use the names of prescription-only injectables in keywords or ads to the public. Campaigns usually focus on consultations with a qualified practitioner and on concerns patients search for, with landing pages that follow CAP Code rules on claims and imagery.
How do you track conversions without sharing patient data?
We track events such as a completed booking or a call over a set length, without passing names, symptoms or treatment details to Google. Form contents stay in your own systems, and we configure consent correctly. That keeps your setup in line with UK GDPR and Google's sensitive category rules, and your data protection lead approves it.
Do we have to sign a long contract?
No. ProntX works on rolling monthly contracts. The Google Ads account is owned by your clinic and ad spend is billed by Google directly, so if you leave, your campaigns, data and history stay with you and nothing needs rebuilding.
Works well with
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