Social media for the West Midlands
Social media marketing agency for the West Midlands
Content with local character, ads targeted borough by borough and LinkedIn for the region's B2B firms, all measured by enquiries rather than likes.
- Content with local character
- Borough-targeted ads
- Measured by enquiries
Quick answer
ProntX is a London social media marketing agency working with businesses across the West Midlands county, including Coventry, Wolverhampton, Solihull and the Black Country. We plan and create content, run borough-targeted Meta, LinkedIn and TikTok campaigns and report on enquiries and bookings. Social media marketing starts from £650 a month on a rolling contract.
Social media marketing in the West Midlands works best when it sounds like it comes from somewhere. People in Coventry, Wolverhampton, Solihull and the Black Country are proud of where they live, and content that reflects that gets noticed. ProntX plans, creates and runs social media for West Midlands businesses, with ads targeted borough by borough and results measured in enquiries.
One county, several identities
The West Midlands county takes in Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton, around three million people in all. A post that lands well in Dudley may mean little in Solihull. We plan content and targeting around the boroughs you actually serve. For businesses focused on the city of Birmingham, see digital marketing in Birmingham, which includes social.
Who we work with
Hospitality and leisure, retail, beauty and fitness, home improvement and trades, property, education and training, and B2B manufacturers and suppliers who want to be visible to buyers and recruits on LinkedIn. Each needs different platforms, content and measures of success.
Local content
What makes West Midlands social content work?
Specific places, real people and moments the region cares about. Generic content could come from anywhere and gets scrolled past.
Black Country
Pride, heritage and humour
Black Country Day on 14 July celebrates the area’s role in the Industrial Revolution, and the Black Country flag and the dialect, with words like “bostin”, are part of local identity. Businesses in Dudley, Sandwell, Walsall and Wolverhampton can join in naturally, as long as it fits the brand and does not feel forced.
Coventry
Culture and a big student audience
Coventry was UK City of Culture for 2021, and its two universities bring tens of thousands of students to the city. For cafés, bars, gyms, letting agents and retailers, term dates and student-focused offers can matter as much as any trend.
Solihull
Premium and polished
Solihull’s consumers often respond to high-quality visuals, clear pricing and reassurance. Home improvement, beauty, hospitality and professional services do well with before-and-after content, testimonials used within the rules and a calm, confident tone.
Industry
Making things is interesting
Manufacturing still matters across the county, from Land Rover in Solihull to chainmaking in Cradley Heath. Short videos of machines, processes and people on the shop floor perform well on LinkedIn and help with recruitment as well as sales.
Platforms
Which platforms should West Midlands businesses use?
Facebook and Instagram for most consumer businesses, LinkedIn for B2B and recruitment, and TikTok only where your customers are young and you can produce video regularly.
Be realistic about TikTok
TikTok’s feed can show a new account’s video to a large audience, which is why it is tempting. But it needs a steady supply of short video, and some UK marketers warn that its ad platform works best with bigger budgets than most small firms have. We test organic TikTok first and only recommend paid TikTok when the numbers support it.
LinkedIn for the region’s B2B firms
For manufacturers, engineering firms, logistics companies and professional services, LinkedIn reaches buyers and recruits by job title and industry. We combine company page content, team and founder posts and targeted paid social, measured by meetings and enquiries.
Paid social
How do you target social ads across the West Midlands?
By borough or radius, not by the whole county at once. Splitting campaigns lets you see which areas bring customers and move budget accordingly.
- Separate ad sets for the boroughs or towns you serve
- Offers and creative tailored to each area
- Remarketing to website visitors and video viewers
- Lead forms with light qualifying questions
- Tracked links and offer codes for each campaign
- Monthly comparison of cost per enquiry by area
Ad budgets are paid directly to Meta, LinkedIn or TikTok from your own account. We manage the campaigns, and you can see every penny that was spent.
Measurement
How do you know social media is paying off?
By tracking it through to enquiries, bookings and sales. Many agencies never measure their clients’ return on social, which is one reason businesses lose faith in it.
The basic sum is simple: what social brought in, minus what it cost, divided by the cost. The hard part is attribution. We use tracked links, tagged forms, offer codes and a log of message enquiries so you can see which posts and campaigns led to real customers. Reach and engagement are reported too, but they are not the measure we are judged on.
Social also supports other channels. People who see you on Instagram or LinkedIn are more likely to click your search result later, so we look at branded search and direct visits alongside social clicks. If you also run SEO across the West Midlands, both sit in one report.
Pricing
How much does social media marketing cost in the West Midlands?
ProntX social media marketing starts from £650 a month ex VAT. Ad spend is separate and paid directly to the platforms.
| Plan | What it usually covers | Typical monthly fee |
|---|---|---|
| Organic | Two platforms, content plan, posting and reporting | From £650 |
| Organic plus paid | Organic work plus borough-targeted ad campaigns | Typically £950 to £1,500 |
| B2B and video | LinkedIn programme, regular video, several platforms | Typically £1,500 to £2,500 |
Final fees depend on platforms, content volume and the number of areas. Plans run on rolling monthly contracts. See our pricing page, or combine social with digital marketing across the West Midlands.
Start here
Is your social media reaching the right West Midlands customers?
Our free audit reviews your profiles, content and any ads, and tells you what to keep, change or stop.
ProntX is based in London and works with West Midlands clients through calls, video meetings and shared content calendars, with shoots and in-person meetings by arrangement. Within two working days you get a personal video review. Request your free audit or call 020 3048 4022. See our other locations.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
FAQ
Social media marketing in the West Midlands: your questions answered
Still unsure? Ask us anything. We reply within one working day.
How much does a social media marketing agency in the West Midlands cost?
ProntX starts from £650 a month ex VAT for organic social on two platforms. Adding borough-targeted ads typically takes the fee to £950 to £1,500 a month, and B2B or video-heavy plans £1,500 to £2,500. Ad spend is paid directly to the platforms. UK guides show cheaper posting-only packages, but they rarely include strategy or measurement.
Which social media platform is best for my business?
For most local consumer businesses, Facebook and Instagram. For manufacturers, engineering firms and professional services, LinkedIn. TikTok can work for brands aimed at younger customers, such as those near Coventry's universities, if you can produce regular short video. Two platforms done well beat five done badly.
Is TikTok worth it for a small West Midlands business?
Organic TikTok can be, because new accounts can reach large audiences with one good video. Paid TikTok is harder on small budgets, as the platform tends to need more data to optimise well. We usually test organic content first and only recommend ad spend when results justify it.
Can you target ads to specific West Midlands towns?
Yes. We set up separate ad sets for the boroughs or towns you serve, such as Wolverhampton, Dudley or Solihull, with offers and creative to match. That way we can compare cost per enquiry by area and move budget to the places that bring customers.
How do you measure social media ROI?
We track social through to enquiries, bookings and sales using tracked links, tagged forms, offer codes and a log of message enquiries. Return is what social brought in minus its cost, divided by the cost. Reach and engagement are reported but they are not our measure of success.
Do you create the content?
Yes. We plan the calendar, write copy, design graphics and edit video. Real footage of your team, premises and work performs better than stock content, so we guide you to capture it on a phone or arrange shoots by agreement. Everything is approved by you before it goes out.
Do you cover Birmingham as well?
Yes, though Birmingham has its own page: see digital marketing in Birmingham, which covers social in the city. This page is for the wider county and for businesses covering several boroughs, where content and targeting need to reflect very different local audiences.
Is there a minimum contract?
No. ProntX social media marketing runs on a rolling monthly contract. Your pages, ad accounts and content stay in your name from the start, so if you stop working with us you keep everything, including the reporting history that shows what worked.
Works well with
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