Social media in Brighton

Social media marketing agency for Brighton businesses

Brighton audiences scroll straight past generic posts. We make social content with real local character, then put ad budget behind what works.

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Content with local character
Paid social that reaches visitors
Rolling monthly contracts

Quick answer

ProntX is a London agency providing social media marketing to Brighton and Hove businesses, especially independents, hospitality, visitor attractions and creative or tech brands. We plan and produce content, manage communities and run Instagram, TikTok, Meta and LinkedIn ads from £650 a month, reporting on bookings, sales and enquiries.

Last updated 28 October 2026 · Reviewed by the ProntX strategy team

ProntX is a social media marketing agency for Brighton and Hove businesses that want posts and ads to fill tables, sell stock and bring in enquiries. Brighton social media is a crowded, creative space, so the work has to look and sound like your business, not like a template.

A city that rewards character

Brighton’s high streets are unusually independent. North Laine alone has more than 400 independent shops, cafes and bars, and The Lanes is packed with jewellers, antique dealers and small boutiques. These businesses compete on personality, and social media is where that personality is seen first. Generic stock images and borrowed captions get scrolled past here.

Two audiences at once

Residents follow the places they love and want to know what is new. Visitors, part of around 11.4 million trips in 2024, look at Instagram and TikTok to decide where to eat, drink and shop before they arrive. Our social media service plans for both: community content for locals and discovery content and ads for people planning a visit.

By business

What does social media marketing in Brighton look like for different businesses?

The platforms, content and ad targeting change with the business. Here are the patterns we use most.

Food and drink

Cafes, bars and restaurants

Short videos of dishes, drinks and the people making them, weekly specials, event nights and user-generated content from customers, with local ads to fill quieter weekdays and visitor ads ahead of busy weekends.

Independent retail

The Lanes, North Laine, Kemptown

New arrivals, maker stories and styling content that drives both footfall and online orders. Shoppable posts and catalogue ads connect your stock to social, so a visitor who found you on holiday can order again from home.

Visitor attractions and stays

Hotels, venues, experiences

Content that sells the experience, creator partnerships with clear advertising labels, and paid campaigns aimed at London and other source markets in the weeks before peak dates and events.

Tech and creative firms

Silicon Beach on LinkedIn

Brighton’s digital, games and creative firms use B2B social media for hiring and sales: founder posts, project stories, team culture and LinkedIn ads targeted by role and industry.

Paid social

How do paid social ads work for a Brighton business?

Organic content builds the audience; paid campaigns put your best content in front of the right people at the right time.

We start by finding which organic posts already perform, then use them as ads, because proven content usually costs less per result than something made only for advertising. Local campaigns target people living in Brighton, Hove and nearby towns such as Shoreham, Lewes and Portslade. Visitor campaigns target people in London and other source markets interested in weekends away, food and events.

Budgets follow the calendar: higher for spring and summer weekends, school holidays and major city events, then shifting to residents, Christmas and gift trade later in the year. Every campaign has tracking in place, so you can see bookings, sales or enquiries against spend. Read more about our paid social approach.

The local market

How do you choose a social media agency in Brighton?

Brighton has many creative agencies and freelancers. Choose on measurement, ownership and fit, not follower counts.

Search for a social media agency in Brighton and you mostly find directory lists, some featuring firms that are not actually based in the city, plus national agencies with Brighton pages. Very few publish prices. Small business guides make a fair point: an agency is worth it when social is a real sales channel and you lack time or skills, and less so for a tiny audience with no paid budget.

Ask any agency: how will you show that social brought customers? Who creates the content? Who owns the accounts and ad data if we part ways? ProntX answers those in writing, reports on sales and bookings, and keeps everything in your name on a rolling monthly contract.

Audit of profiles, content and local competitors
Content plan tied to your seasonal calendar
Photography direction and short-form video editing
Captions written in your voice
Community management and reply guidelines
Creator partnerships with proper ad labelling
Meta, TikTok and LinkedIn ad management
Monthly report on bookings, sales and cost per result

Fees

How much does social media marketing in Brighton cost?

ProntX social media marketing starts at £650 a month, ex VAT. Ad budgets are separate and paid to the platforms.

Plan	Typical Brighton fit	Monthly fee
Starter	Independent shop or cafe: one or two platforms, content and community	From £650
Seasonal	Hospitality or attraction: content plus local and visitor ad campaigns	Typically £900 to £1,200
Full	Three platforms, regular video, creators and paid social	Typically £1,200 to £1,500+

The final fee depends on platforms, content volume and ad management. See every price on our pricing page.

Working with us

How does ProntX work with Brighton businesses?

From London, through a shared content calendar, regular calls and shoots arranged when they are worth it.

We do not have a Brighton office. You approve posts in a shared calendar, see results in a dashboard and get replies within one working day. Social works best alongside search, so many clients pair it with SEO in Brighton or Google Ads in Brighton.

Start with a free social media audit: a personal video, within two working days, reviewing your profiles, content and ads with the first changes we would make. Other areas are on our locations page.

How it works

What happens after you get in touch

01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit
02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices
03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work
04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us

Also available

Social Media in other places

FAQ

Brighton social media marketing: questions answered

Still unsure? Ask us anything. We reply within one working day.

How much does a social media marketing agency in Brighton cost?

ProntX social media marketing starts at £650 a month, ex VAT, for one or two platforms with content and community management. Plans with paid campaigns, short-form video and a third platform typically cost £900 to £1,500 a month in fees. Ad budgets are separate and paid to Meta, TikTok or LinkedIn directly. Our pricing page lists every service.

Is a social media agency worth it for a small Brighton business?

It is worth it when social is a genuine route to customers, which it often is for cafes, bars, independent shops and attractions, and when you do not have the time to post well and consistently. If your customers mostly find you on Google, put money into local SEO first and keep social simple. We will say which applies in your audit.

Which platforms work best in Brighton?

Instagram remains central for hospitality, retail and lifestyle brands, with TikTok increasingly useful for reaching younger residents, students and visitors. Facebook still reaches older residents and local community groups. LinkedIn suits the city's tech, creative and professional firms. Two platforms done well usually beat four done half-heartedly.

Can you reach people planning a trip to Brighton?

Yes. Paid social lets us target people in London and other source markets who show interest in weekends away, food, events or the seaside, with separate campaigns from your local audience. That way you can see what a visitor booking costs compared with a local one, and shift budget accordingly.

Do you create the content or do we?

Either, or both. We can plan, shoot, write and edit everything, or turn photos and phone clips from your team into finished posts and ads. Behind-the-scenes content filmed in your shop, kitchen or studio often outperforms polished shoots because it feels real, which matters to Brighton audiences.

How do you handle influencer and creator partnerships?

We can find local creators whose audiences match yours, agree clear briefs and make sure paid or gifted posts are properly labelled as advertising, as UK advertising rules require. We track results with codes or links, so you can judge each partnership on bookings or sales rather than reach alone.

How do you measure success on social?

By bookings, sales, enquiries and sign-ups, tracked with pixels, UTM links and offer codes. Reach, engagement and follower growth are reported as early signals, not the goal. Each month you see what fees and ad spend produced and what we will change next.

Do we keep our accounts and content?

Yes. Your profiles, ad accounts, audiences and content library stay in your name. Contracts are rolling monthly with no lock-in, so if you leave you keep everything we have created and all the data in your ad accounts, including audiences built over time.

Works well with