PPC in Brighton
PPC consultant for Brighton businesses, with a team behind it
The direct access of a freelance PPC consultant, the cover of an agency. Google Ads managed by a senior specialist who knows Brighton's seasons, on a flat monthly fee.
- Senior specialist on your account
- Cover for holidays and sickness
- Flat fee, rolling monthly
Quick answer
ProntX is a London PPC agency giving Brighton and Hove businesses senior, consultant-level Google Ads and Microsoft Ads management with full team cover. We manage search, Shopping and Performance Max campaigns from £450 a month, ad spend is paid directly to Google, and contracts roll monthly with the account in your name.
If you are looking for a PPC consultant in Brighton, you probably want two things: someone senior who actually works on your account, and straight answers about what your ad spend produces. ProntX gives Brighton and Hove businesses exactly that, with a team behind the specialist so your campaigns never sit unattended.
Consultant, freelancer or agency?
Brighton has plenty of freelance PPC specialists and agencies. Freelancers offer direct access and often lower fees, but carry key-person risk: when they are on holiday or ill, nobody is watching your budget. Large agencies offer cover but often hand accounts to junior staff. Our PPC management keeps one senior specialist on your account, with colleagues who know it and can step in.
What we find in Brighton accounts
Flat budgets all year in a city with strongly seasonal demand. Brand terms left unprotected, so booking sites and competitors take clicks from people searching your name. Conversion tracking that misses bookings made through third-party systems. And location targeting so wide that a Kemptown cafe pays for clicks from Worthing. These are fixable, usually in the first fortnight.
Seasonality
How should PPC in Brighton follow the seasons?
Budgets, bids and schedules should move with demand, rising for summer weekends and big events and easing when visitors drop off.
Brighton recorded around 11.4 million visits in 2024, and that demand is far from even. Hotels, restaurants, bars and attractions see searches spike on sunny weekends, school holidays and event dates; the Brighton Centre alone hosts around 160 events a year. We build seasonal budget plans, raise bids on peak dates and use ad schedules so spend lands when people are choosing where to go.
Out of season, we shift budget to local customers, Christmas and corporate bookings, and brand protection. For visitor businesses we can also run separate campaigns aimed at London and other source markets, Brighton being around 47 miles from the capital, so you can compare the cost of a visitor booking with a local one.
By sector
What PPC marketing works for different Brighton businesses?
Campaign types and targeting change with the customer. These are the patterns we use most.
Hospitality
Hotels, restaurants, venues
Brand defence against booking platforms, high-intent search terms, call and booking tracking, and schedules matched to when people decide, such as late afternoon for evening tables.
Independents and ecommerce
From The Lanes to online
Shopping and Performance Max for independent retailers selling online, with local inventory or store visit goals where you also want footfall in North Laine or The Lanes.
Tech and B2B
Silicon Beach firms
Software, digital and professional firms selling nationally need narrow keyword sets, weekday schedules, offline conversion imports from the CRM and B2B PPC techniques that judge success on qualified pipeline.
Local services
Clinics, trades, solicitors
Search campaigns targeted to the parts of Brighton and Hove you serve, plus Shoreham, Lewes or Portslade if relevant, with call tracking and ad copy that names the area.
Your name
Why do Brighton businesses need brand campaigns?
Because people searching your name are your cheapest customers, and others will happily bid for them.
In a visitor city, booking platforms, listing sites and competing venues often show ads when someone searches for a specific hotel, restaurant or attraction by name. If you are not there, the searcher may book through a third party that charges you commission, or end up somewhere else entirely. A brand campaign usually costs little per click, because your relevance for your own name is high.
We set up brand campaigns with sitelinks to booking, menus, opening times and offers, and monitor who else appears on your name. The same applies to Brighton tech firms: competitors bidding on your product name can intercept buyers who were already looking for you. Brand campaigns are reported separately, so they never flatter the results of your non-brand campaigns.
The service
What does our PPC agency service in Brighton include?
Build or rebuild, accurate tracking, weekly attention and a monthly report written in plain English.
- Audit of your current account, or a new build in your name
- Keyword research by service, area and season
- Negative keyword lists from day one
- Call, form, booking and ecommerce tracking
- Brand campaigns to protect your name
- Seasonal budget and bid planning
- Shopping and Performance Max where relevant
- Microsoft Ads and remarketing when they pay
- Weekly search term and bid reviews
- Monthly report with leads, bookings and cost per result
Some agencies run campaigns in their own accounts, so leaving means losing your history. Every ProntX client keeps admin access to their own Google Ads account, billing and conversion tags from the start.
Fees
How much does a PPC consultant in Brighton cost?
ProntX PPC management starts at £450 a month, ex VAT, as a flat fee. Ad spend is billed by Google directly to you.
| Account | Typical Brighton example | Monthly fee |
|---|---|---|
| Local search | One service in part of Brighton and Hove | From £450 |
| Seasonal or multi-area | Hospitality with brand defence and visitor campaigns, or city-wide services | Typically £600 to £950 |
| Ecommerce or national | Shopping, Performance Max or UK-wide B2B | Typically £950 and up |
We charge a flat fee rather than a percentage of spend, so our advice is never tied to spending more. Final fees depend on scope; see our pricing page.
Working with us
How does a London PPC agency work with Brighton clients?
Through your ad account, regular calls and shared dashboards. Location matters less than attention.
ProntX has no Brighton office. We work remotely, reply within one working day and meet in person by arrangement. Contracts are rolling monthly, so every month has to earn the next. Ads pair well with Brighton SEO and sit inside our digital marketing plans for Brighton.
Want an honest second opinion? Book a free PPC audit and receive a personal video within two working days showing where your budget goes and what we would change. See all locations.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Also available
PPC in other places
- London
- Birmingham
- Bristol
- Cambridge
- Cardiff
- Cheshire
- Derby
- Essex
- Exeter
- Glasgow
- Lancashire
- Leeds
- Leicester
- Manchester
- Milton Keynes
- Newcastle
- Norwich
- Nottingham
- Oxford
- Sheffield
- Sussex
- Yorkshire
- Bath
- Belfast
- Bournemouth
- Edinburgh
- Hampshire
- Hertfordshire
- Kent
- Liverpool
- Newport
- Portsmouth
- Northampton
- Southampton
- Surrey
- Walsall
- All locations
Should I hire a PPC consultant or a PPC agency in Brighton?
A freelance consultant gives you direct access to the person doing the work, often at a lower fee, but there is no cover during holidays or illness and no second pair of eyes. A larger agency gives cover but can pass you between junior account managers. ProntX aims for the middle: one senior specialist on your account, backed by a team.
How much does a PPC agency in Brighton cost?
ProntX PPC management starts at £450 a month, ex VAT, for a focused search account. Seasonal hospitality accounts, multi-location accounts or ecommerce with Shopping usually cost £600 to £950 a month in fees, and larger accounts more. Ad spend is separate and charged by Google to your card. All prices are on our pricing page.
How should a Brighton hotel or restaurant use Google Ads?
Usually with search campaigns on high-intent terms, brand campaigns to protect your name from booking sites and competitors, and budgets that rise for summer weekends and major events. Ad schedules matter: a restaurant may want ads strongest in the late afternoon, when people are deciding where to eat that evening.
Do I own my Google Ads account?
With us, yes, always. Campaigns run in an account in your name with your billing, and you have admin access. Some agencies run clients through their own accounts, so leaving means losing years of data, audiences and conversion history. Before working with anyone, ask who has admin rights and whose tag records your conversions.
Why do I get clicks but no bookings or enquiries?
Common causes are missing or broken conversion tracking, broad keywords triggering irrelevant searches, ads shown far outside the area you serve, and landing pages that load slowly or bury the booking button on a phone. A PPC audit checks each against your search terms report and tracking setup.
Can you target Londoners planning a trip to Brighton?
Yes. For visitor-facing businesses we can run separate campaigns aimed at people in London and other source markets searching for Brighton hotels, restaurants or things to do, with their own budgets and ad copy. That keeps local campaigns clean and lets you see what a visitor booking costs compared with a local one.
What budget do I need for Google Ads in Brighton?
It depends on click prices in your sector and how seasonal your business is. Some local services can test with a modest budget; hotels, legal and B2B software usually need more because competition is strong. In the audit we estimate click costs and tell you if a budget is too small to produce useful results.
Do you charge a percentage of ad spend?
No. We charge a flat fee agreed in advance, based on campaigns, platforms and reporting. A percentage model rewards higher spending, which is awkward when the honest advice is to pause a campaign. With a flat fee, our only interest is a lower cost per lead.
Works well with
Related services
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