PPC management in Surrey
PPC agency in Surrey for leads and online sales
Plenty of Surrey businesses have spent heavily on Google Ads with little to show. We build lean, well-tracked campaigns that prove a profit before they scale.
- Flat fee, never a share of spend
- Ecommerce feeds and Shopping
- Rolling monthly, no lock-in
Quick answer
ProntX is a PPC agency for Surrey businesses in Guildford, Woking, Reigate, Epsom and nearby towns. We manage Google Ads and Microsoft Ads for lead generation and ecommerce, including Shopping and Performance Max, for a flat fee from £450 a month, with ad spend paid directly to the platform and every account in your name.
Most Surrey businesses looking for a PPC agency have already tried Google Ads once. A Guildford business podcast described owners who had spent ten to twenty thousand pounds on paid search with few quality leads to show for it. ProntX manages PPC for Surrey businesses that want the opposite: a smaller, tightly controlled account that pays for itself before it grows.
Why Surrey accounts burn money
The usual causes are dull but expensive: broad keywords, automated campaign types switched on without good conversion data, and location settings that show ads far beyond the area you serve. In a county threaded by the M25, M3, A3 and M23, a default radius around Woking or Reigate can quietly cover a large part of south-west London. We start by fixing tracking and targeting, then build from there.
What a good first month looks like
We audit or rebuild the account, confirm that calls and forms are tracked correctly, and launch focused search campaigns for your most profitable services. By the end of the month you see which keywords, towns and hours produced enquiries, and what each one cost. Decisions after that are made on data, not on a platform’s recommendations tab.
Consultant, agency or in-house
Should you hire a PPC consultant in Surrey or an agency?
A freelance consultant can be excellent value for one account; an agency adds cover, review and wider skills. The bigger question is who owns the account when you part ways.
| Option | Strengths | Watch out for |
|---|---|---|
| Freelance PPC consultant | Direct access to one expert, often lower fees | Finite hours, no holiday cover, no second opinion on big decisions |
| In-house PPC executive | Full-time focus on your account | A Guildford-area PPC executive role advertised at £28,000 to £35,000 a year, before software and training |
| PPC agency | Team cover, peer review, search plus shopping plus social skills | Accounts held in the agency’s name and percentage-of-spend fees |
ProntX works like a senior consultant with a team behind them. You deal with the person running your account, every account sits in your business’s name, and our fee is flat, so we gain nothing by pushing your spend up.
Online retail
Do you run ecommerce PPC for Surrey brands?
Yes. Shopping, Performance Max and remarketing for Surrey retailers and producers selling across the UK, with product feeds and profit data at the centre.
Surrey has more than 5,000 food and drink businesses, alongside Surrey retailers that sell across the UK online. For them, location matters far less than product margin. An ecommerce PPC account lives or dies on feed quality, sensible product groupings and bidding to profit rather than revenue.
- Merchant Center set-up and feed fixes
- Product titles rewritten with the terms shoppers use
- Campaigns split by margin and best sellers
- Performance Max with brand exclusions and asset control
- Remarketing to cart abandoners, tracked to sales
Sector rules
Which Surrey sectors need a different PPC approach?
Health and B2B technology, two of the county’s biggest sectors, both need campaigns built around rules and long buying cycles rather than quick clicks.
Health and clinics
Fewer targeting tools, stricter claims
Business Surrey reports that 13.2 percent of residents work in health. Google treats health as a sensitive category, so private clinics cannot use Customer Match lists or similar personalised audiences, and some treatments face extra restrictions. We build these accounts on search intent and careful ad copy, with your clinical lead signing off claims.
Cyber, software and engineering
Small audiences, high-value leads
With a cyber security cluster of more than 350 members and thousands of technology firms, many Surrey advertisers sell to a few hundred buyers. Search ads on precise problem terms, LinkedIn campaigns by job role and offline conversion imports from your CRM matter more than click volume.
The service
What does our PPC management in Surrey include?
Everything needed to run Google Ads and Microsoft Ads properly, reviewed weekly and reported monthly.
- Account audit with a written list of fixes
- Targeting set to the Surrey towns and postcodes you serve
- Exact-led keyword structure and weekly negative keywords
- Ads that name your service, town and offer
- Call tracking, form tracking and offline lead import
- Landing page recommendations for each campaign
- Bid strategy testing once conversion data is reliable
- Monthly results call with cost per enquiry by campaign
If you already run ads and want a second opinion first, our PPC audit reviews the account without any obligation to switch. The full approach is on our PPC management page.
Cost
How much does a PPC agency in Surrey cost?
ProntX PPC management starts at £450 a month, ex VAT. Ad spend is separate and paid directly to Google or Microsoft.
| Account type | Typical Surrey example | Management fee |
|---|---|---|
| Lead generation, one area | An Epsom clinic or a Camberley trade running search campaigns | From £450 |
| Lead generation, several towns or services | A firm covering Guildford, Woking and the A3 towns | Typically £600 to £900 |
| Ecommerce | A Surrey brand running Shopping, Performance Max and remarketing | Typically £900 and up |
The final fee depends on scope and is fixed after the audit. Prices are on our pricing page. Paid search works best with a strong organic presence, so many clients add SEO in Surrey or a full digital marketing plan once the ads are profitable.
Next step
How do you start PPC with ProntX?
With a free review of your account, or of competitor ads if you have not advertised before.
ProntX is a London agency working with Surrey businesses through calls, screen-shared account reviews and dashboards, with meetings by arrangement. We have no Surrey office.
Ask for a free audit and receive a personal video within two working days showing where spend leaks and what to fix first. Other areas we cover are on our locations page.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
How much does PPC management cost in Surrey?
ProntX manages Google Ads from £450 a month, ex VAT, on a rolling monthly contract, with ad spend paid straight to Google. Accounts covering several towns or services typically cost £600 to £900 a month to manage, and ecommerce accounts with Shopping and Performance Max usually start around £900. Our fee is flat, never a percentage of your spend.
Is a PPC consultant cheaper than an agency?
Often, and a good freelance consultant can be a sound choice for a single, simple account. The trade-offs are capacity, holiday cover and no second pair of eyes on big decisions. Whoever you hire, make sure the account is in your name, so your conversion history and audiences stay with you if you change provider.
Why have my Google Ads not produced leads?
The common causes are loose keyword matching, location settings that reach people outside your area, missing or wrong conversion tracking, and landing pages that do not convert. Automated campaign types make this worse if they learn from bad data. A proper audit usually finds several of these issues and shows how much spend each one is wasting.
Do you manage ecommerce PPC for Surrey online shops?
Yes. We set up and fix Merchant Center feeds, run Shopping and Performance Max campaigns, and build remarketing to people who viewed products or abandoned carts. Campaigns are split by margin and product performance, and we judge success on profit and return on ad spend, not just revenue or clicks.
How much ad budget do I need in Surrey?
Enough to collect useful data in your chosen areas. For a focused local service account that may be a few hundred pounds a month; competitive legal, finance or home improvement terms need more. We work back from your target cost per enquiry and what a customer is worth, and recommend a starting budget after the audit.
Do you charge a percentage of ad spend?
No. We charge a flat monthly fee based on the work involved. Percentage-of-spend pricing can reward an agency for raising budgets whether or not your results improve. A flat fee means our only interest is making each pound you spend work harder.
Can you take over an existing Google Ads account?
Yes. We start with an audit, keep what is working and fix the rest, so you do not lose the account's history. If your current account is held by a previous agency, we can help you request access or ownership, and if that fails we set up a clean account in your name.
How long before PPC shows results?
Search campaigns can generate enquiries within days of launch. The first month is about learning which keywords, towns and times convert. By months two and three, you should have a reliable cost per enquiry and a clear view of which campaigns deserve more budget and which should be cut.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
Tell us about your business in four quick steps. Within two working days you get a short video audit of your website, search visibility and ads, with the three changes that would make the biggest difference.
- Personal video walkthrough, not an automated PDF
- Covers SEO, AI search, ads and conversion
- No obligation and no hard sell