PPC in Newcastle upon Tyne
PPC agency serving Newcastle businesses
PPC services for Newcastle upon Tyne firms: Google and Microsoft Ads targeted at Tyneside customers, tracked to calls and sales, with a flat fee and ad spend paid direct.
- Ads reach Tyneside, not Australia
- Flat fee, spend paid direct
- Calls and sales tracked
Quick answer
ProntX is a PPC agency serving Newcastle upon Tyne businesses. We manage Google Ads and Microsoft Ads with presence-based Tyneside targeting, exclusions for other Newcastles, weekly search term reviews and full call tracking. PPC management starts from £450 a month on a rolling contract, and ad spend is paid directly to Google.
A PPC agency in Newcastle should get one thing right before anything else: making sure your ads reach people on Tyneside, not in Australia or Staffordshire. ProntX manages PPC for Newcastle upon Tyne businesses across Google Ads and Microsoft Ads, with tight location targeting, tracking that follows every call and form, and management fees from £450 a month. Your ad budget goes straight to Google, never through us.
The Newcastle targeting trap
Google Ads location settings default to showing ads to people “in, or interested in” your chosen area. For a word like Newcastle, that can include searchers in Newcastle, New South Wales, people in Newcastle-under-Lyme and anyone, anywhere, who types the city name. We set targeting to people physically present in your area, add exclusions for the other Newcastles and review the location report weekly in the first month. It is a small setting with a large effect on wasted spend.
Smaller volumes, sharper decisions
Search volumes in Newcastle are lower than in London, Manchester or Birmingham, so a campaign has fewer clicks to learn from. That rewards careful structure: fewer, better-organised campaigns, phrase and exact match where volume allows, and conversion tracking that is accurate from day one so automated bidding has good data. Spreading a modest budget across dozens of keywords tends to produce very little.
Local campaigns
How should PPC differ for Newcastle’s main business types?
Campaign structure, schedules and bidding change a lot between a Quayside law firm, an Ouseburn bar and a subsea engineering supplier. These are the starting points we use.
Professional services
High value, high cost clicks
Legal, accountancy and financial searches are among the dearest in Google Ads. We focus on specific services and urgent intent, exclude job seekers and students, and send traffic to service pages rather than the homepage.
Hospitality and nightlife
Timing is everything
Bookings for restaurants and venues spike on Thursday to Saturday and around big city events. Ads run heavier in those windows, with Maps-linked location assets and call buttons for people already in town.
Engineering and energy
Niche national searches
Suppliers to subsea, offshore wind and engineering projects sell to a small audience across the UK and abroad. Low-volume, specific keywords and Microsoft Ads, which reaches many office desktops, often beat broad local campaigns.
Online retailers
Shopping campaigns
Newcastle-based ecommerce brands sell nationally, so location matters less than the product feed. We manage Google Shopping and Performance Max with margin-based targets. See ecommerce PPC.
What is included
What do our PPC services in Newcastle include?
Set-up or rebuild, then weekly management and a monthly review, all inside a Google Ads account registered to your business.
- Location targeting set to presence, with other Newcastles excluded
- Keyword research from real Tyneside search terms
- Campaigns split by service and margin, not lumped together
- Call tracking, form tracking and offline sales import where possible
- Weekly search terms review and negative keyword updates
- Ad schedules matched to when your team can answer
- Landing page recommendations, or builds by our web team
- Monthly report and call on cost per lead and cost per sale
Local market
How do Newcastle PPC agencies compare on price and terms?
Most quote privately. A 2026 roundup of Newcastle Google Ads agencies we read found that only one of the eleven firms it checked published a price, and it listed no contract terms for any of them.
Nine of the agencies in that roundup were based on Tyneside, with others serving the city from Durham and Manchester. Several sell PPC as part of a wider SEO or social package. That is not a criticism of their work, but it does make side-by-side comparison hard. Before signing with anyone, including us, ask for the fee in writing, the minimum term, who manages the account day to day and whether you will see the search terms report each month.
ProntX publishes management fees and runs every client on rolling monthly terms. The Google Ads account, conversion data and audiences stay in your name. If you already run ads, our PPC audit shows where spend is leaking before you commit to anything. You can also talk it through on 020 3048 4022.
Coverage
Which areas can your Newcastle ads cover?
We draw targeting around where your customers really are, using postcode data from past sales where you have it.
A city centre venue might target a few miles around Grainger Town and the Quayside, plus Gateshead across the river. A trades business may cover North Tyneside, South Tyneside and the edges of Northumberland. B2B firms often target the whole North East or the UK. Radius and postcode targeting are adjusted monthly as results come in.
Pricing
How much does PPC management cost in Newcastle?
PPC management with ProntX starts from £450 a month. Ad spend is separate and paid directly to Google or Microsoft from your own account.
| Account | Typical management fee | Scope |
|---|---|---|
| Local business, one service area | From £450 | Search campaigns, call tracking, weekly optimisation |
| Several services or locations | Typically £600 to £1,000 | Adds remarketing, Microsoft Ads and landing page testing |
| Ecommerce or national B2B | Typically £1,000 to £2,000 or more | Shopping, Performance Max, feeds and offline conversions |
Fees exclude VAT and depend on scope. See our pricing page, the main PPC service and other locations.
We will check your location settings, search terms, tracking and landing pages, then send a personal video with the fixes in order of impact within 2 working days. Request your review. Building long-term visibility too? See SEO in Newcastle, digital marketing in Newcastle or Newcastle social media marketing.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Also available
PPC in other places
How much should a Newcastle business spend on Google Ads?
It depends on how many people search for your services locally and what each click costs. A local service business can test with a modest monthly budget, while legal or financial firms need more because clicks cost more. We estimate a starting budget from Tyneside keyword data during the review, and you set the cap.
Why are my ads showing to people outside Newcastle?
Usually because the location setting is on the default, which includes people interested in your area, not just people in it. With a name shared by Newcastle in Australia and Newcastle-under-Lyme, that can waste a lot of budget. Switching to presence-based targeting and adding exclusions normally fixes it within days.
Is a PPC agency worth it for a small Newcastle business?
If your ad budget is very small, running a simple campaign yourself or paying for a one-off set-up may make more sense. Once spend grows, or if you lack time to review search terms weekly, a good agency should save more than it costs by cutting waste and improving lead quality. Ask for reporting on leads, not clicks.
Do you work on a percentage of ad spend?
No. ProntX charges a flat monthly management fee based on scope, starting from £450. A percentage model can reward an agency for spending more of your money. With a flat fee our incentive is to make your budget work harder, and you see exactly what Google charged.
How quickly will PPC bring enquiries?
Ads can bring calls and forms within days of launch. Expect two to four weeks of learning while poor search terms are removed and bidding adjusts, then two to three months before cost per lead settles. Lower search volumes in Newcastle can mean the learning phase takes a little longer than in larger cities.
Should we use Microsoft Ads as well as Google?
Often yes for B2B and professional services. Microsoft Ads reaches people searching on Bing and through Windows and Edge, which includes many office workers. Clicks are frequently cheaper, though volumes are smaller. We usually import a working Google campaign and test it with a small budget.
Can we keep our existing Google Ads account?
Yes, and we prefer to, because its history is valuable. We audit it, restructure where needed and keep what works. If your current account is owned by a previous agency, we help you request access or set up a new account in your business name.
Do you meet clients in Newcastle?
ProntX is based in London. Newcastle clients work with us through video calls, a shared live dashboard and monthly reviews, with replies within one working day. We can arrange in-person meetings when there is a clear reason, for example a planning workshop at the start.
Works well with
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