PPC for Leeds

PPC agency serving Leeds businesses

Google Ads and Microsoft Ads managed by a senior specialist with a team behind them. Account audits, regulated sector experience and fixed fees for Leeds businesses.

Get my free Leeds PPC audit See pricing

Senior specialist, team cover
Free account audit
Ad spend paid direct

Quick answer

ProntX is a London PPC agency managing Google Ads and Microsoft Ads for Leeds businesses, including law firms, financial services, ecommerce and B2B companies. You get a senior specialist with team cover, accounts in your name and compliance-aware ad copy. PPC management starts from £450 a month, with ad spend paid directly to Google.

Last updated 10 October 2026 · Reviewed by the ProntX strategy team

ProntX is a PPC agency serving Leeds businesses that want an experienced specialist running their Google Ads, with a team behind them so nothing stalls. We manage search, Shopping and Microsoft Ads for law firms, financial services, ecommerce and B2B companies across Leeds and West Yorkshire, on a fixed fee with ad spend paid direct to Google.

Why Leeds accounts are expensive to get wrong

Leeds is a regional centre for banking, insurance, legal and professional services, and those sectors push click prices up for everyone bidding near them. A single click on a legal or financial keyword can cost more than a local trade pays for a whole day of clicks. In a market like that, wasted spend on irrelevant searches or the wrong postcodes is the fastest way to decide PPC “does not work”.

Managed remotely, owned by you

Our team is based in London; we have no Leeds office. Campaigns run in your own Google Ads account, performance is visible in a live dashboard and we review it with you monthly by video. For planning sessions we travel to Leeds by arrangement.

Freelancer or agency

PPC freelancer or PPC agency in Leeds: which is better?

Each suits different businesses. Hundreds of Leeds businesses a month search for a PPC freelancer, usually because they want a senior person rather than a junior account manager. Here is an honest comparison.

Factor	Typical freelancer	Typical large agency	ProntX
Who runs your account	The freelancer	Often a junior account manager	A named senior specialist
Cover for holidays or illness	Usually none	Yes	Yes, from the wider team
Landing pages and tracking	Often outsourced or not included	Usually extra	Same team, web and analytics in-house
Contract	Varies	Often 6 to 12 months	Rolling monthly
Fees	Lower hourly rate	Often a percentage of spend	Fixed, from £450 a month

The right choice depends on your account. A single-campaign local account with a modest budget can be run very well by a good freelancer. Accounts covering several practice areas, product ranges or regions, or ones that rely on accurate offline conversion data, benefit from a team that can handle tracking, landing pages and cover without delays. If a freelancer already runs your account well, keep them. If you are worried they are stretched, a PPC account audit is a fair way to check.

Regulated advertising

Google Ads for Leeds law firms and financial services

These sectors can advertise successfully, but ad copy, landing pages and targeting must respect Google’s policies and UK rules. Leeds is home to the Financial Conduct Authority’s northern base and a large legal sector, so the bar is high.

Legal

Solicitors and claims firms

Practice-area campaigns for employment, family, conveyancing and personal injury, with landing pages that carry required regulatory information and price transparency where it applies.

Finance

Lenders, brokers and advisers

Google’s financial services verification, risk warnings and financial promotion approvals are built into the workflow. We keep a log of signed-off copy so changes never go live unapproved.

B2B

Professional and technical services

Long sales cycles need offline conversion tracking so Google learns from qualified leads and closed deals, not just form fills. Microsoft Ads and LinkedIn often help here.

Targeting

How should Leeds businesses target their ads?

Precisely. Leeds runs into Bradford, Wakefield and the wider West Yorkshire conurbation, so a simple radius can spend heavily in places you never meant to reach.

District by district

For a Horsforth plumber or a Garforth physio, the right audience is a few postcode districts, not “Leeds plus 25 miles”. For a law firm or B2B supplier, the whole of West Yorkshire and North Yorkshire might be fair game. We build targeting from where your customers actually come from, set ads to reach people located there rather than people merely interested in Leeds, and check the location report each month.

Common search patterns

Local service searches in Leeds often name the suburb: Headingley, Chapel Allerton, Rothwell, Wetherby. Shoppers comparing businesses add “near me”, “best” or “open now”. Professional services searches are longer and more specific, which keeps them cheaper than the head term. We group ad groups by those patterns so each click lands on a page that matches what was typed.

What is included

What does PPC management in Leeds include?

Everything from research to reporting, with tracking set up before we spend a pound of your budget.

Keyword research with estimated Leeds click costs
Campaign structure by service, practice area or product range
Call, form and booking tracking in GA4 and Google Ads
Offline conversion imports from your CRM for B2B and legal leads
Negative keyword management and weekly search term reviews
Ad copy testing, with compliance sign-off where required
Landing pages built or improved by our web team
Shopping feed management for online shops
Microsoft Ads and LinkedIn Ads where they fit
Monthly report on cost per lead and pipeline value

Account audits

What does a Leeds PPC account audit cover?

A structured review of where your current account is spending and why, with fixes ranked by how much they are likely to save or make. It suits businesses whose freelancer or agency results have plateaued, or who simply want a second opinion.

What we check

Whether conversions are real leads or just page views
Search terms you are paying for that never convert
Location settings that leak spend outside West Yorkshire
Bidding strategy and budget split by campaign
Ad copy, assets and landing page relevance

What you get

A recorded video walkthrough of your own account, a prioritised action list and an estimate of wasted spend. You can hand the list to your current freelancer or in-house person, or ask us to take over. There is no obligation either way, and you keep everything we send.

Why ProntX

Why choose ProntX as your Leeds PPC agency?

Fixed fees, owned accounts and a team that fixes the whole funnel.

Fixed management fee, never a percentage of spend
Ad spend paid by you directly to Google
Accounts, tracking and data in your name
Rolling monthly contract from day one
Landing pages built by our own web team
Reports on cost per lead, not impressions

ProntX also runs SEO and social, so paid and organic plans share data. Read more about our PPC management.

Pricing

How much does PPC cost in Leeds?

ProntX PPC management for Leeds businesses starts from £450 a month ex VAT, plus ad spend paid directly to the platform. Fees depend on campaigns, platforms and compliance work.

Account	Typical management fee	Example
Local services	From £450 a month	A trade or clinic in one part of Leeds running search and call ads
Regulated or B2B	Typically £650 to £1,000 a month	Law firms, advisers and B2B suppliers with approvals and offline conversion tracking
Ecommerce	Typically £900 a month and up	Online shops running Shopping, Performance Max and search

See every service on our pricing page.

Next step

Get a free audit of your Leeds Google Ads account

We review your account and record a personal video showing where budget is leaking and what to fix first, within two working days.

No ads yet? We will price up your Leeds keywords and recommend a sensible first-month budget. For long-term visibility, see SEO in Leeds, or a combined digital marketing plan for Leeds. We also cover other UK locations. Start your free audit.

How it works

What happens after you get in touch

01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit
02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices
03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work
04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us

FAQ

Leeds PPC questions, answered

Still unsure? Ask us anything. We reply within one working day.

Should I hire a PPC freelancer or an agency in Leeds?

A good freelancer gives you direct access to one expert, often at a lower fee. The risk is a single point of failure: holidays, illness or a full client list leave your account unattended, and few freelancers also build landing pages or tracking. ProntX gives you a named senior specialist plus a team for cover, web work and analytics, on rolling monthly terms.

How much does PPC management cost in Leeds?

ProntX PPC management starts from £450 a month ex VAT, plus ad spend paid directly to Google or Microsoft. Accounts with many campaigns, Shopping feeds or regulated sector approvals typically cost more. The fee is fixed and agreed in writing. See our pricing page.

What does a PPC account audit include?

We review tracking, account structure, keywords and match types, search terms, negative keywords, location and schedule settings, ad copy, landing pages and bidding strategy. You get a recorded video walkthrough and a prioritised list of fixes, ranked by how much money each one is likely to save or make. See our PPC audit service.

Can law firms and financial services advertise on Google?

Yes, within the rules. Google has specific policies for financial products, and UK financial promotions and legal services advertising have their own requirements. We draft ad copy and landing pages with your compliance team, keep records of approvals and avoid claims that commonly cause disapprovals.

Do I own my Google Ads account?

Yes. The account is in your name, billing is on your card and we are added as managers. If you leave, the account, its history and its data stay with you. Be wary of any provider who wants to run ads from their own account.

How quickly does PPC work?

Ads can go live within days of approval and most accounts see enquiries within the first couple of weeks. The first month is spent learning which searches convert. Cost per lead typically improves over months two and three as waste is cut and bids are refined.

What budget do I need for Google Ads in Leeds?

Enough to collect meaningful data on your core keywords each month. For local services that might start at a few hundred pounds; legal and financial terms in Leeds cost far more per click. We estimate click costs for your exact keywords before you commit, so the budget is based on evidence.

Do you run ecommerce PPC for Leeds online shops?

Yes. We manage Merchant Center feeds, Shopping and Performance Max campaigns structured by margin and stock, and accurate revenue tracking. For many shops, fixing feed titles and product data improves results before any budget change. See our ecommerce PPC service for how we structure campaigns for online retailers.

Works well with