PPC for Birmingham
PPC agency serving Birmingham and the West Midlands
Google Ads managed for enquiries and sales across Birmingham, Solihull and the Black Country. Flat fees, weekly optimisation and ad spend paid straight to Google.
- Flat fee, not percentage
- Weekly hands-on optimisation
- Account stays in your name
Quick answer
ProntX is a London-based PPC agency managing Google Ads for Birmingham businesses remotely. We run search, shopping and remarketing campaigns for manufacturers, law firms, clinics and trades across Birmingham and the West Midlands, with PPC management from £450 a month, ad spend paid direct to Google and rolling monthly contracts.
ProntX is a PPC agency serving Birmingham businesses that need Google Ads to pay for itself. We handle PPC management for companies across Birmingham, Solihull and the Black Country, from manufacturers chasing new trade accounts to clinics and trades filling their diaries, with management from £450 a month and ad spend paid directly to Google.
Birmingham is one big, joined-up market
Birmingham, the Black Country and Solihull run into each other with no obvious edges. A simple 20-mile radius around the city centre reaches Wolverhampton, Walsall, Lichfield and the edge of Coventry. For some businesses that is exactly right. For others it means paying for clicks from people who will never travel 40 minutes on the M6 to reach you.
So targeting is the first job
We start from where your profitable jobs actually come from, using your past customer postcodes, and build location targeting around travel time and motorway access rather than a neat circle on a map. Bids then rise or fall by area based on lead value, not guesswork.
Sectors
Which Birmingham businesses get the best return from PPC?
Businesses with high-value or urgent searches and a website that turns clicks into enquiries. In Birmingham we see four groups do particularly well.
Manufacturing and engineering
Suppliers looking beyond one big customer
The West Midlands has a large automotive and engineering supply chain, and the 2025 disruption at JLR showed how exposed suppliers can be when most orders come from one place. Search ads on specific capabilities, such as “CNC machining Black Country” or “powder coating West Midlands”, put you in front of buyers sourcing new suppliers today. Our B2B PPC service tracks quote requests through to won orders.
Professional services
Law and finance firms around Colmore Row
Legal clicks in Birmingham can be expensive, especially for personal injury, conveyancing and family law. We keep spend on high-intent searches, exclude researchers and job seekers, and send each ad to a page for that exact service.
Health and clinics
Private dental and aesthetics
Implants, Invisalign and cosmetic treatments are high-value and heavily researched. Campaigns pair search ads with remarketing, because most patients compare several clinics in Edgbaston, Harborne or Solihull before booking a consultation.
Home services
Trades across the suburbs and towns
Roofers, kitchen fitters and drainage firms covering Sutton Coldfield, Halesowen or Bromsgrove need call-focused ads, clear service areas and call tracking so you can see which towns bring paying jobs.
Birmingham specifics
What makes PPC in Birmingham different?
Three things: a very diverse population, a heavy events and exhibition calendar, and a lot of business-to-business demand. Each changes how a campaign should be built.
A diverse audience
Birmingham is one of the most diverse cities in the UK. For some sectors, such as legal, financial, travel and food, testing ads and landing pages in the languages your customers use, or with culturally relevant offers and timing around festivals, can lift results noticeably. We test it rather than assume it.
Exhibitions and events
The NEC, the ICC and the city’s conference venues bring in trade audiences year round. Exhibitors can run search and remarketing campaigns before and after a show to book meetings and follow up visitors, and hotels and hospitality can plan budgets around busy event weeks.
B2B buying cycles
B2B searches are lower volume and the sale takes longer. We import offline conversions, such as qualified quotes and won orders, back into Google Ads so its bidding learns from real sales, not just form fills.
Wasted spend
Where do Birmingham Google Ads budgets leak?
Mostly on searches that contain your keywords but not your customers. When we review a Birmingham account, these are the repeat offenders we look for first in the search terms report.
- Job and training searches, such as “electrician apprenticeship Birmingham” or “law jobs Colmore Row”, matched to service keywords
- Students and course searches linked to the city’s universities and colleges
- Council and public service searches, from bin collections to planning, matched to broad trade terms
- Shopping centre and venue searches, such as opening times for the Bullring or Resorts World, picked up by retail campaigns
- Clicks from Birmingham, Alabama when location options are left on Google’s default setting
- Towns you do not serve, picked up because the radius was drawn too wide across the Black Country
Each of these is fixed with negative keywords, tighter match types and correct location settings. On an account that has run for a while with little attention, cutting this waste is often the quickest improvement we can make, before touching bids or budgets.
Consultant or agency
Should you hire a PPC consultant or a PPC agency in Birmingham?
A consultant suits a business that has someone in-house to make the changes. An agency suits a business that wants the account run, tracked and improved every week without doing the work itself.
Birmingham has many independent PPC consultants, and a good one can be excellent value for a single account. The questions to ask are the same whoever you hire: how often will the account be worked on, who owns it, how are conversions tracked, and what happens when that person is on holiday or full. If you only need strategic advice, our PPC consultant option covers that.
With ProntX you get a small senior team rather than one person, and the same team can build landing pages, fix tracking and run SEO alongside your ads. ProntX has no Birmingham office; we manage accounts remotely, talk through results on video calls and give you a live dashboard, with in-person meetings by arrangement.
What is included
What does PPC management in Birmingham include?
Set-up or rebuild, tracking, weekly optimisation and plain-English monthly reporting, in an account that stays in your name.
- Audit of your current account and wasted spend before any changes
- Call, form and offline conversion tracking set up and tested
- Location targeting built from your customer postcodes and travel times
- Search, Performance Max, shopping and remarketing campaigns as needed
- Weekly search term reviews, negatives, bids and budget moves
- Ad copy that names the Birmingham areas and services people search for
- Landing page advice, or pages built by our web team
- Monthly report on cost per lead, cost per sale and next steps
Pricing
How much does PPC management cost in Birmingham?
ProntX charges a flat management fee from £450 a month ex VAT, with ad spend paid straight to Google from your own account. Percentage-of-spend agencies earn more when you spend more; a flat fee removes that incentive.
| Goal | Typical management fee | Typical monthly ad spend | Usual set-up |
|---|---|---|---|
| Local enquiries | From £450 | £500 to £1,500 | Search campaigns by service and area, call tracking |
| B2B lead generation | Typically £600 to £1,000 | £1,000 to £4,000 | Exact match search, remarketing, offline conversion imports |
| Online sales | Typically £900 and up | £3,000 and up | Shopping, Performance Max, feed optimisation |
Final fee depends on campaigns, products and locations. All prices are on our pricing page.
PPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedSEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedNext step
How do you get started with PPC in Birmingham?
Give us read-only access to your account, or your goals and budget if you are new to Google Ads, and we will show you where the budget should go first.
Ads bring quick leads; organic rankings lower your costs over time. Our Birmingham SEO builds that long-term visibility, and our Birmingham digital marketing plans combine search, social and email. Read about our wider PPC management service or see all cities on our locations page.
Our free growth audit checks targeting, tracking and wasted spend in your Google Ads account, as a personal video within 2 working days.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Also available
PPC in other places
FAQ
Birmingham PPC questions, answered
Still unsure? Ask us anything. We reply within one working day.
How much does PPC management cost in Birmingham?
UK agencies typically charge from around £350 to £2,000 a month, or 10 to 20 percent of ad spend. ProntX charges a flat fee from £450 a month ex VAT, and your ad spend is paid directly to Google. The fee depends on the number of campaigns, products and locations, not on how much you spend.
What ad budget does a Birmingham business need?
Many local businesses start with £500 to £1,500 a month in ad spend. B2B suppliers can work with less volume if each lead is valuable, while ecommerce usually needs more to feed shopping campaigns. We calculate a starting budget from your margins and typical click costs, and we will say so if your budget is too small to learn from.
Do you have an office in Birmingham?
No. ProntX is based in London and has no Birmingham office or staff. We manage Birmingham accounts remotely through video calls, a live dashboard and monthly reports, with in-person meetings by arrangement. Google Ads is managed online, so what matters is how often the account is worked on and how clearly results are explained.
Should I use a PPC consultant or an agency?
A consultant can be good value if you have someone in-house to implement changes, or a single simple account. An agency suits businesses that want the account run every week, with cover, tracking and landing pages handled too. Whoever you choose, make sure the account is in your name and you can see what work is done.
Is Google Ads worth it for B2B manufacturers in the West Midlands?
Often, yes. Search volumes are smaller than consumer markets, but buyers searching for a specific process or capability are close to a decision, and one new trade account can cover months of spend. The key is tight keywords, good capability pages and tracking quotes through to orders, so you judge ads on real sales.
How quickly can PPC bring enquiries?
Ads can go live within days and most local accounts see first enquiries within a week or two. The first six to eight weeks are about learning which searches, areas and times convert. B2B campaigns take longer to judge, because the sale itself takes longer, so we track pipeline as well as leads.
Who owns the Google Ads account?
You do. The account is set up in your name with your card paying Google, and we are added as managers. If you leave, you keep the campaigns, history and conversion data. Avoid agencies that run ads from their own accounts, because you lose that history when you part ways.
Can you take over an existing account that is not performing?
Yes. We start with a PPC audit to find wasted spend, broken tracking and poor targeting, then fix the biggest problems first. Many underperforming accounts have conversion tracking that counts the wrong things, so that is usually the first thing we check before changing bids or budgets.
Is there a minimum contract?
No. ProntX PPC management is on a rolling monthly contract with no minimum term and no set-up fee for standard accounts. We would rather earn your business each month by showing the work we do and the cost per lead it produces.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
Tell us about your business in four quick steps. Within two working days you get a short video audit of your website, search visibility and ads, with the three changes that would make the biggest difference.
- Personal video walkthrough, not an automated PDF
- Covers SEO, AI search, ads and conversion
- No obligation and no hard sell