PPC for Sussex
PPC agency for Sussex businesses that want calls, not clicks
Sussex ad accounts waste money in predictable ways: the wrong towns, the wrong season and visitors who were never going to buy. We set Google Ads up to avoid all three.
- Ad spend paid direct to Google
- Your account, your data
- Monthly rolling contract
Quick answer
ProntX is a London PPC agency managing Google Ads and Microsoft Ads for businesses in Brighton and Hove, East Sussex and West Sussex. We build town-level targeting, seasonal budgets and proper conversion tracking for trades, hospitality, clinics and B2B suppliers, from £450 a month with ad spend paid straight to Google.
As a PPC agency working with Sussex firms, ProntX spends most of its first month on targeting rather than ad copy. Sussex is a long, narrow county with a tourist coast, a commuter belt and an international airport, and Google’s default settings treat all of that as one blob.
Where Sussex budgets leak
Google’s default location option shows ads to people “in, or regularly in, or interested in” your area. For a Brighton electrician, that can mean clicks from Londoners planning a day trip. For a Chichester hotel, the reverse is true: interested visitors are exactly who you want. Getting this one setting right, town by town, often matters more than any bid change.
What we set up differently
We build campaigns by town cluster rather than by county, add negative keywords for DIY, jobs and course searches from day one, and track calls and forms as real conversions. Our PPC management then reviews the search terms report every week, because a Sussex account left on broad match drifts fast.
Targeting by area
How should a PPC company in Sussex target the county?
By the towns you can serve profitably, with budgets weighted to where your best jobs come from. A flat radius around your postcode rarely matches how Sussex is laid out.
Coastal strip
Brighton to Littlehampton, Eastbourne to Hastings
A circle drawn around Worthing spills into the sea and misses half of Brighton. We use postcode and town targeting along the coast so you pay for the places your vans actually reach.
Gatwick and Crawley
B2B and commuter demand
Aviation, logistics and engineering suppliers around the airport need ads on specific service terms, weekday schedules and LinkedIn alongside Google. Consumer firms here often compete with Surrey and south London advertisers.
Mid Sussex and the Weald
Haywards Heath, Burgess Hill, Horsham, Lewes
Higher-value home and professional services. Fewer searches but larger jobs, so we bid harder on high-intent terms and cut anything that looks like research or price shopping.
Visitor searches
People planning a trip to Sussex
Hotels, attractions, wineries and restaurants want people searching from London and beyond. Here we deliberately include “interested in” targeting and time ads to booking windows.
Seasons and events
Does PPC in Sussex need seasonal budgets?
For most coastal and hospitality businesses, yes. A flat monthly budget overspends in quiet months and runs out in the busy ones.
Demand along the coast rises with the weather, school holidays and big events in Brighton. Guest houses in Eastbourne and Hastings, holiday lets near the Downs and seafront restaurants see clicks get more expensive just as their own capacity fills. We move budget ahead of the peak, when clicks are cheaper and people are booking, then shift to brand terms and remarketing once you are full.
Trades follow a different calendar. Roofers and drainage firms see storm-driven spikes after bad weather on the coast. Heating engineers peak in autumn. Garden and landscaping firms in West Sussex peak in spring. We set ad schedules and budget rules for each, so you are not paying for emergency-style bids on a calm July afternoon.
What you get
What does our PPC management include?
Build, tracking, weekly optimisation and a plain-English monthly report. No setup fee hidden in the small print.
- Account audit or fresh build in your own Google Ads account
- Town and postcode targeting matched to your service area
- Call tracking and form tracking set up and tested
- Negative keyword lists for jobs, DIY, training and free searches
- Ad copy that names the towns and services you cover
- Seasonal budget plan and ad schedules
- Landing page review, with fixes where conversions drop
- Microsoft Ads where your audience justifies it
- Remarketing for longer decisions and repeat bookings
- Monthly report: cost per lead, calls, bookings, next steps
In a city with a crowded agency and hospitality scene, competitors often bid on each other’s names. We watch auction insights for your brand, protect it with a low-cost brand campaign where rivals appear, and keep that spend separate in reports so it never flatters your real cost per new lead. Where nobody bids against you, we leave brand searches to your organic listing and save the money.
Fees and spend
How much does a PPC agency in Sussex cost?
ProntX PPC management starts at £450 a month, ex VAT. Your ad spend is separate and paid directly to Google from your own card.
| Account size | Typical Sussex example | Management fee |
|---|---|---|
| Starter | One service in one town cluster, search campaigns only | From £450 |
| Multi-area | Several towns or both counties, search plus remarketing | Typically £600 to £900 |
| Seasonal or B2B | Hospitality with seasonal budgets, or B2B near Gatwick with LinkedIn | Typically £900 and up |
Small-business owners on UK forums often say agency minimums eat too much of a small ad budget. That is a fair worry. If your spend is too low for management to pay back, we will tell you in the audit rather than take the fee. Full prices are on our pricing page, and if you want organic growth alongside ads, see SEO in Sussex or a joined-up digital plan.
Getting started
How do we work with Sussex advertisers?
Remotely from London, through your own ad account, shared dashboards and regular calls.
ProntX has no Sussex office, and you do not need one for good PPC. You need someone who checks the search terms, answers in a working day and explains what changed. Every account stays in your name, so if you ever leave, the history, audiences and conversion data stay with you.
Book a free PPC audit and we will record a personal video within two working days showing where your current spend goes and what we would change. Other areas we cover are on the locations page.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Also available
PPC in other places
FAQ
PPC in Sussex: questions we get asked
Still unsure? Ask us anything. We reply within one working day.
How much does PPC management cost in Sussex?
Our PPC management starts at £450 a month, ex VAT, for a single-service account. Multi-town or two-county accounts typically cost £600 to £900 a month in fees. Ad spend is separate and goes straight to Google from your card. A common UK forum rule of thumb puts management at a share of spend, but a fixed fee is easier to budget for and does not reward overspending.
What ad budget does a Sussex business need?
Enough to collect useful data within a month. For a local trade in one town that might be a few hundred pounds a month; for Brighton hospitality or competitive professional services it is usually more. We estimate clicks and costs for your terms during the audit and will say plainly if the budget is too small to justify a management fee.
Can you stop my ads showing to tourists or people outside my area?
Yes. Changing the location option from the default to people in or regularly in your target area stops most clicks from people only interested in Sussex. We also target by town or postcode rather than a wide radius. Hospitality businesses usually want the opposite, so we set this per campaign.
Should I advertise across all of Sussex or just my town?
Start with the towns you serve profitably and where your best jobs come from. Spreading a small budget across both counties means fewer clicks in each place and weaker data. Once the core area converts at a cost you are happy with, we extend to the next town cluster.
How quickly does Google Ads bring leads?
Campaigns are usually live within one to two weeks of approval, and many local advertisers see first calls in the opening days. The first month is a learning period: we cut wasted searches, adjust bids and test ads. Most accounts settle into a predictable cost per lead in the second or third month.
Why are my Google Ads not bringing in enquiries?
The usual causes are broad match keywords with no negative list, tracking that does not record calls or forms, and landing pages that do not match the ad. Check your search terms report: if many searches are irrelevant, the targeting needs work. Our PPC audit covers these points.
Do I own my Google Ads account?
Yes. We build or manage campaigns inside an account in your name, billed to your card. You have full access at all times, and if you stop working with us, the campaigns, audiences and conversion history stay with you. We never resell clicks or hold accounts hostage.
Do you manage Microsoft Ads and paid social as well?
Yes. Microsoft Ads can be worth adding for older or business audiences, and for B2B firms near Gatwick and Crawley. We also run Meta and LinkedIn ads through our paid social team, reported together with Google so you see cost per lead across every paid channel.
Works well with
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