Marketing for roofers
Digital marketing for roofing companies, tracked to signed jobs
One plan for your website, Google profile, ads, social media and quote follow-up, timed around the weather and measured by roofing jobs won.
- Every channel call-tracked
- Budgets follow the weather
- Quote follow-up included
Quick answer
ProntX provides digital marketing for roofing companies across the UK, combining Google Business Profile, Google Ads, SEO, social media and automated quote follow-up into one tracked plan. Budgets shift with the seasons and results are reported as cost per signed job. Roofing digital marketing starts from £595 a month on rolling contracts.
Digital marketing for roofing companies means running your website, Google profile, ads, social media and follow-up emails as one system that turns searches and scrolls into signed roofing jobs. ProntX plans and runs digital marketing for roofers across London and the UK, with each channel given a clear job and every pound tracked to quotes won.
The roofing marketing problem
Most roofers we speak to have tried a bit of everything: a website built years ago, a Facebook page someone else set up, a lead platform subscription, a burst of Google Ads that “did not work”. Each was judged in isolation, none was tracked properly, and nobody could say which one paid. The fix is less about adding channels and more about connecting the ones you have.
Quote shopping changes the maths
Homeowners planning a re-roof or flat roof usually ask several firms to quote, so a roofer may win only a fraction of the quotes they visit to price. That makes two things crucial and often ignored: answering enquiries within minutes, and following up quotes properly. Both sit inside our roofing digital marketing plans, not as optional extras.
Digital marketing options for roofers
Which marketing channels work best for roofing companies?
Google search does most of the work for roofers, because demand starts with a problem someone types in. Social and email then build trust and bring repeat and referral work. Here is the job each channel does.
| Channel | Main job for a roofer | Speed |
|---|---|---|
| Google Business Profile | Calls from “roofer near me” and emergency searches | Weeks |
| Google Ads and Local Services Ads | Enquiries on demand, especially after storms | Days |
| Website and SEO | Trust and enquiries for planned re-roofs and flat roofs | Months |
| Facebook and Instagram | Local proof: finished roofs, reviews, neighbourhood reach | Weeks |
| Email and SMS follow-up | Quote follow-up, review requests, gutter and roof check reminders | Immediate |
| Lead platforms | Filling gaps while owned channels grow | Immediate |
We rarely switch everything on at once. A roofer with a strong reputation but no online presence needs a different order from one with a good website and no reviews. Your plan starts with the channel that removes the biggest leak.
What is included
What does a roofing digital marketing plan include?
A monthly plan combines search visibility, paid ads where they make sense, social proof and follow-up, all reported in one place.
- Marketing audit across your website, profile, ads and lead sources
- Call tracking numbers per channel so every enquiry has a source
- Google Business Profile management and review routine
- Search and Local Services Ads campaigns where budget allows
- Website fixes or landing pages for your most profitable roofing jobs
- Two to three social posts a week built from your own job photos
- Quote follow-up emails and texts sent automatically
- Annual roof and gutter check reminders to past customers
- Seasonal plan for storms, autumn leaks and spring re-roof bookings
- One monthly report: enquiries, quotes, jobs won and cost per job
Seasons and weather
How should roofers plan marketing around the weather?
Shift budget towards urgent repair searches when storms and heavy rain hit, and towards planned replacements when homeowners are booking ahead. A fixed monthly spend ignores how roofing demand actually behaves.
Autumn and winter
Leaks and storm damage
Repair and emergency searches rise with wind and rain. We raise ad budgets for urgent terms when named storms are forecast, keep your profile hours accurate and make sure someone can answer the phone. Social posts focus on fast response and safety.
Late winter and spring
Booking the big jobs
Homeowners who patched a leak over winter start planning full re-roofs and flat roof replacements. This is when cost guides, project galleries and finance or guarantee information earn their keep, and when quote follow-up matters most.
Summer
Fill the diary, build the list
Good weather means crews are busy, so marketing shifts towards commercial maintenance contracts, gutter and fascia work and collecting reviews from the busy season. It is also the time to fix your website before autumn.
On a budget
What is the best digital marketing for roofers on a budget?
Start with the free and cheap fundamentals: your Google Business Profile, a steady review routine and quote follow-up. Paid channels come after those are working.
If you have little to spend
Complete every section of your Google Business Profile, add job photos weekly and ask every satisfied customer for a review the day you finish. Make sure your website loads fast on a phone and has a click-to-call button. Reply to every enquiry within minutes, even if only to book a time to call back. These cost time rather than money and often outperform paid ads for small roofing firms.
When to add paid ads and SEO
Once enquiries are tracked and answered quickly, paid search becomes far more efficient because you can see the cost per signed job. Our PPC for roofers service handles urgent demand, while SEO for roofers builds the long-term visibility that reduces reliance on paying for every lead.
Measuring results
How do you know if roofing marketing is working?
Measure cost per signed job, not cost per lead. A cheap lead that never books is worth less than an expensive one that becomes a £12,000 re-roof.
We give each channel its own tracking number and form source, then ask you to mark which enquiries turned into quotes and which quotes turned into jobs. A simple shared sheet or your existing job management software is enough. After a couple of months the picture is usually clear: which channel brings repairs, which brings replacements and which brings time-wasters. Budget then moves to what wins work.
Roofing ads and posts must follow UK advertising rules: guarantees, insurance-backed warranties, accreditations, “no call-out fee” and price claims all have to be true and available. Reviews must be genuine. If you sign contracts in customers’ homes, cancellation rights apply. You or your compliance lead approve every claim we publish.
Pricing
How much does digital marketing for roofing companies cost?
ProntX digital marketing for roofers starts from £595 a month ex VAT on a rolling contract. Ad spend is separate and paid directly to Google or Meta.
| Plan | Typical monthly fee | What it covers |
|---|---|---|
| Foundations | From £595 | Profile, reviews, tracking, quote follow-up and website fixes |
| Growth | Typically £950 to £1,400 | Foundations plus Google Ads management and social posting |
| Full roofing marketing | Typically £1,500 to £2,400 | SEO, PPC, social, email and reporting across a wider area |
Final price depends on your service area, competition and how many channels you need. See our pricing page for each service on its own.
SEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedWhy ProntX
Why choose ProntX as your roofing digital marketing company?
One senior team runs every channel from the same tracking, so nothing is judged in isolation and nobody blames another supplier.
One team, one report
Website, SEO, ads, social and email under one roof means one set of numbers and one person to call, instead of three agencies pointing at each other.
We understand trades
We plan around crews, weather and quote shopping, informed by our wider marketing for trades work.
Your accounts, no lock-in
Every account is in your name and every contract is monthly. If a channel is not paying, we say so and move the budget.
Free audit
Find out which of your channels actually wins roofing jobs
We will review your website, profile, ads, social pages and lead sources, then record a personal video audit within two working days.
ProntX has worked with more than 200 clients over six years. Request your free roofing marketing audit or call 020 3048 4022.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Same industry
More for roofers
FAQ
Roofing digital marketing questions, answered
Still unsure? Ask us anything. We reply within one working day.
What is the best way for roofers to get more leads online?
For most roofers, Google comes first: a complete Google Business Profile with regular photos and reviews, a fast website with a page for each service, and paid search for urgent jobs. Then add quote follow-up and social proof. The biggest gains often come from answering enquiries quickly and following up quotes, which costs nothing extra but wins more of the leads you already get.
How much should a roofing company spend on marketing?
There is no fixed rule, but work backwards from the value of a typical job and how many quotes you win. A firm whose average job is several thousand pounds can justify more than one doing small repairs. Our plans start from £595 a month plus any ad spend, and we suggest a budget once we know your job values and win rate.
Are Checkatrade and other lead sites worth it for roofers?
They can be, particularly for newer firms or quiet periods, but costs vary by area, leads may be shared with other roofers, and homeowners often compare quotes. Track cost per signed job, not just leads. We usually recommend keeping a platform while your own profile, website and ads grow, then reviewing whether it still earns its place.
Does social media work for roofing companies?
It works best as proof rather than as the main source of urgent work. Before and after photos, short videos of finished roofs and genuine reviews reassure homeowners comparing quotes, and local Facebook groups bring referrals. Paid social can reach homeowners in specific areas. See our social media marketing for roofers page for detail.
How quickly can digital marketing bring roofing jobs?
Paid search and Local Services Ads can bring calls within days of launch. Google Business Profile improvements usually show within a few weeks. SEO for planned jobs such as re-roofs typically takes three to six months. A combined plan uses the fast channels to fill the diary while the slower, cheaper channels build.
Should roofers follow up quotes by email?
Yes. Many quotes are lost simply because the homeowner got busy or went with whoever called back. A short automated sequence, a thank you with the quote, a check-in a few days later and a final note, keeps you front of mind. Done politely it rarely annoys anyone and regularly recovers jobs that would otherwise go quiet.
Can you market commercial roofing as well as domestic?
Yes. Commercial buyers such as facilities managers, letting agents and housing associations search differently, check insurance and method statements, and often prefer maintenance contracts. We build separate pages, campaigns and sometimes LinkedIn activity for commercial work so it does not get lost among domestic repair messages.
Do I need a new website for roofing marketing?
Not always. If your site loads quickly on phones, has a page per service, shows real photos and makes calling easy, we improve it. If it is slow, outdated or impossible to edit, a rebuild often makes every other channel cheaper. Our web design for tradesmen service starts from £1,950 as a fixed project.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
Tell us about your business in four quick steps. Within two working days you get a short video audit of your website, search visibility and ads, with the three changes that would make the biggest difference.
- Personal video walkthrough, not an automated PDF
- Covers SEO, AI search, ads and conversion
- No obligation and no hard sell