Social media for roofers
Social media marketing for roofing companies, built from real jobs
Turn your crews' everyday work into trusted local proof on Facebook, Instagram and LinkedIn, with posts written for you and local ads when you are ready.
- Built from your job photos
- Local postcode targeting
- Privacy and safety checked
Quick answer
ProntX provides social media marketing for roofing companies across the UK. We turn your job photos and videos into before and after posts, Reels and review content, manage comments and messages, and run local Meta ads and remarketing for planned roofing work. Roofing social media marketing starts from £650 a month, rolling monthly.
Social media marketing for roofing companies turns the work your crews do every day into proof that homeowners trust: finished roofs, tidy sites, honest explanations and genuine reviews, shown to people in the streets you serve. ProntX runs roofing social media marketing for firms across the UK, organic and paid, built from your own job photos rather than stock images.
What social media does for a roofer
Few people find a roofer by scrolling Instagram when the ceiling is dripping. Social works earlier and later in the decision. Before a leak, it keeps your name familiar to local homeowners. After someone finds you on Google, it is where they check whether your work looks good and whether real people recommend you. A dormant Facebook page with a last post from three years ago quietly loses quotes.
Where roofing customers actually look
Homeowners tend to check Facebook for local recommendations and reviews, and Instagram for project photos. Local Facebook community groups and Nextdoor are where neighbours ask “can anyone recommend a roofer?”. LinkedIn matters if you want commercial work from facilities managers and property firms. We focus on the two or three platforms that fit your jobs, not all of them.
What is included
What do roofing social media marketing services include?
Profile set-up, a simple content routine for your crews, posts written and scheduled for you, community management and paid local campaigns when you are ready.
- Facebook, Instagram and Google profile details made consistent
- A photo and video checklist for crews to follow on every job
- Two to four posts a week, written and scheduled
- Short Reels and Stories from job footage, captioned for silent viewing
- Before and after carousels with the job, materials and area
- Review and testimonial posts, with customer permission
- Replies to comments and messages within agreed hours
- Monitoring of local community groups for recommendation requests
- Meta ads targeted by postcode and radius, when budget allows
- LinkedIn posts for commercial roofing, if that is your market
- Monthly report on reach, messages, enquiries and jobs
Content
What should roofing companies post on social media?
Real jobs, explained simply. The posts that build trust for roofers show the problem, the fix and the finished result, plus the people doing the work.
Proof
Before and after
A rotten flat roof replaced with a clean EPDM finish, a chimney rebuilt, a valley re-leaded. Same angle, before and after, with a one-line explanation of what was wrong. These are consistently the most useful roofing posts for winning trust.
Explain
Short answers to common worries
“Why is my ceiling stained after rain?”, “Repair or replace?”, “What happens when a roof is stripped?”. Thirty-second videos from the roofer on site answer questions homeowners are nervous to ask and set you apart from firms that only post offers.
People
The crew and the van
Homeowners are letting strangers up ladders on their house. Seeing the actual team, uniforms, tidy skips and protected driveways reassures them more than any slogan.
Doing it properly
What should roofers be careful about when posting?
Customers’ privacy, safety on camera, drone rules and honest claims. Getting these wrong can cost far more than a quiet week on social.
Privacy
Ask before you show a house
A photo can reveal a customer’s house number, street, car registration or the fact that they are away. We get written permission before posting identifiable properties, blur details where needed and name the area rather than the address.
Safety
Footage that shows safe working
Viewers, and competitors, notice crews working at height without proper edge protection or scaffolding. We only publish clips that show the safe practice you would want a customer, an insurer or a regulator to see.
Drones
Aerial shots within the rules
Drone footage of finished roofs looks impressive, but UK drone rules from the CAA apply, including registration and flyer ID requirements and distance limits from people and property. Use a properly registered and insured pilot, and never imply CAA approval you do not hold.
Claims
Honest offers and reviews
Guarantees, accreditations, prices and “free roof survey” offers must be accurate under UK advertising rules, and reviews must be genuine. You or your compliance lead approve every claim before it goes live.
Paid social
Do Facebook ads work for roofers?
They work best for planned work and local awareness, not emergencies. Meta ads can show your finished roofs to homeowners in chosen postcodes, then remind people who visited your website.
Facebook and Instagram ads let you target people living within a set distance of your base or in chosen postcodes, which suits roofers who want more work in specific estates or towns. Good roofing ads use real project photos and a clear offer, such as a free roof inspection or a guide to replacement costs, and send people to a form or a landing page rather than a messenger chat nobody monitors.
Remarketing is often the most cost-effective use of paid social for roofers: showing your reviews and recent projects to homeowners who already visited your website or requested a quote but have not decided. Our paid social team sets this up, and if you want urgent repair calls, PPC for roofers on Google is usually the better tool.
Measuring it
How do you measure roofing social media results?
By enquiries and jobs that started on social, not by likes. Reach and engagement are early signs; messages, form fills and calls are what count.
We tag every link from your profiles and ads, use a separate form source for social enquiries and ask how new customers heard of you. Each month you see how many messages, quote requests and booked surveys came from Facebook, Instagram or LinkedIn, alongside which posts drove them. If a platform brings attention but no roofing work after a fair trial, we say so and move the effort elsewhere.
Pricing
How much does social media marketing for roofing companies cost?
Our social media marketing for roofers starts from £650 a month ex VAT on a rolling contract. Paid ad budgets are separate and paid directly to Meta.
| Plan | Typical monthly fee | What it covers |
|---|---|---|
| Organic | From £650 | Two platforms, around three posts a week, community management |
| Organic and paid | Typically £850 to £1,200 | Organic plus local Meta campaigns and remarketing |
| Domestic and commercial | Typically £1,200 to £1,700 | Adds LinkedIn, more video and regular on-site filming days |
Final price depends on the number of platforms, how much video is involved and whether we film on site. See all our social media marketing services and the pricing page.
Social media marketing
from £650/month
Organic content plus paid social management
What is includedPPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedWhy ProntX
Why choose ProntX for roofing social media?
Because we make it easy for busy crews to supply content, connect social to your Google profile and website, and measure enquiries, not likes.
Minimal effort for your team
Your crews send photos and short clips through a shared folder or WhatsApp. We turn them into posts, so nobody has to write captions on a ladder.
Part of one roofing plan
The same job photos feed your Google Business Profile and website project pages, supporting roofing SEO as well as social. One team, one set of content.
Your pages, no lock-in
You own every page, ad account and piece of content. Contracts run monthly and you can stop whenever you choose.
Free audit
See how your roofing company looks on social
We will review your pages, posts, reviews and any ads, then record a personal video audit within two working days.
ProntX has served more than 200 clients over six years. Ask for your free social media audit or call 020 3048 4022.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Same industry
More for roofers
FAQ
Roofing social media questions, answered
Still unsure? Ask us anything. We reply within one working day.
Is social media worth it for a roofing company?
Yes, as a trust builder rather than your main source of urgent work. Most emergency roofing jobs start on Google, but homeowners comparing quotes often check your Facebook and Instagram to see recent work and reviews. An active page with real projects can tip a decision your way, and local groups bring word-of-mouth referrals.
Which social media platform is best for roofers?
For domestic roofing, Facebook is usually first because of local groups, reviews and ad targeting, with Instagram for project photos and short videos. LinkedIn is worth adding if you want commercial contracts from facilities managers, letting agents or housing providers. We would rather run two platforms well than five badly.
How often should a roofing company post?
Two to four times a week is plenty for most roofers, as long as posts show real jobs. Consistency matters more than volume. A steady rhythm of before and after shots, short explanations and reviews keeps your page looking active when a homeowner checks you out after finding you on Google.
Do Facebook ads work for roofers?
They work well for planned jobs such as re-roofs, flat roofs and guttering, and for keeping your name in front of homeowners in chosen postcodes. They are weaker for emergency repairs, where people search on Google instead. Remarketing to people who visited your site or asked for a quote is often the best value.
Can I post photos of customers' houses?
Only with permission, and with care. Photos can reveal house numbers, street names, car registrations or that the owner is away. We ask customers for written consent, blur identifying details and refer to the area rather than the address. Many customers are happy to agree when asked politely at the end of a job.
Can we use drone footage in our posts?
Yes, if it is flown legally. UK drone rules from the CAA cover registration, flyer ID and distance from people and property, and flying over homes in built-up areas needs care. Use a registered, insured pilot, keep records and avoid suggesting CAA approval you do not hold. Footage that clearly shows a finished roof is excellent content.
We are too busy to take photos. Can you still help?
Yes. We give your crews a short checklist: one shot before, one during, one after, from the same angle, plus a ten-second clip when something interesting happens. They send them through WhatsApp or a shared folder and we do the rest. For bigger firms we can also arrange occasional filming days.
How much does social media marketing for roofers cost?
Our roofing social plans start from £650 a month ex VAT on a rolling contract, covering two platforms and regular posting. Adding paid campaigns, LinkedIn or on-site filming typically costs more, and ad spend is paid directly to Meta. See our pricing page for full details.
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