PPC for roofers
PPC for roofing companies that pays for jobs, not junk clicks
Google Ads and Local Services Ads for roofers, split by urgent repairs and planned replacements, with call tracking and weather-aware budgets in an account you own.
- Repairs and re-roofs separated
- Calls recorded and tracked
- Flat fee, you own it
Quick answer
ProntX manages PPC for roofing companies across the UK, running Google search campaigns and Local Services Ads that separate emergency repairs from re-roofs and commercial work. We cut wasted clicks, track calls and report cost per signed job. Roofing PPC management starts from £450 a month, with ad spend paid directly to Google.
PPC for roofing companies puts your number at the top of Google the moment a homeowner searches for a leak repair, a new roof or an emergency roofer. ProntX manages PPC for roofers across the UK, splitting urgent repair demand from planned replacement work so each gets the right budget, ads and landing page.
Why roofing PPC goes wrong
The typical roofing account we audit has one campaign covering every service, broad keywords matching searches for roofing felt and DIY guides, a radius that reaches towns the crew never visits, and all ads pointing to the homepage. Clicks for urgent repairs can cost several pounds or more, so that kind of waste empties a budget fast and convinces the owner that “Google Ads does not work for roofers”.
Repairs and re-roofs are different campaigns
A slipped-tile repair might be worth a few hundred pounds; a full re-roof can be worth many thousands. Treating them as one campaign means paying the same for both kinds of click and judging them by one cost per lead. We separate them, bid according to job value and track which campaign produces signed work.
What is included
What does PPC management for roofers include?
Account build or rebuild, call tracking, roofing-specific negative keywords, landing pages and weekly optimisation, all in an account you own.
- Audit of your existing Google Ads account and lead sources
- Separate campaigns for emergency repairs, planned roofing and commercial work
- Call-focused ads and call assets for mobile searchers
- Postcode and radius targeting matched to where your crews actually go
- A roofing negative keyword list built before launch, then refined weekly
- Google Local Services Ads setup and lead disputes where eligible
- Landing pages per job type with photos, reviews and accreditations
- Call tracking with recordings, so lead quality can be checked
- Weather-aware budgets that rise when storms are forecast
- Monthly reporting on calls, quotes and jobs won by campaign
Campaign structure
How should a roofing PPC account be structured?
Around how urgent the job is and what it is worth. These are the campaigns most roofing companies need.
Urgent
Emergency and leak repairs
Keywords like “emergency roofer”, “roof leak repair” and “storm damage roof”, shown only during hours you can answer, with call ads and a short landing page built around response time. Budget scales up when severe weather is forecast and back down when it passes.
Planned
Re-roofs and flat roofs
Searches such as “new roof cost”, “flat roof replacement” and “EPDM roofing” run all week, sending people to pages with project photos, guarantee details and a quote form. These buyers compare firms, so the page has to do more selling than the ad.
Add-on
Guttering, fascias and chimneys
Smaller jobs with steady demand that fill gaps between big projects. Often cheaper clicks, and a good way to win customers who later return for larger work.
Business
Commercial roofing
Industrial roof repairs, surveys and maintenance contracts, aimed at facilities managers and property firms, with ads shown in working hours and pages covering insurance and access.
Cutting waste
Which searches should roofing ads never pay for?
Anything from people who will never hire a roofer. We exclude these before launch and keep adding to the list from your weekly search terms report.
- DIY and product searches: roofing felt, roof sheets, sealant, “how to fix”
- Jobs and training: roofer jobs, apprenticeships, courses, salary
- Merchants and retailers by name
- Toy, game and unrelated meanings of roofing terms
- Towns and postcodes outside your working area
- Services you do not offer, such as solar panel installation or thatching
We also set location targeting to people physically in your area rather than those merely interested in it, which stops clicks from someone in another region researching their parents’ house. On small roofing budgets these settings often matter more than bids.
Local Services Ads
Are Google Local Services Ads worth it for roofers?
Often yes, as a complement to search ads. Roofers are an eligible category in the UK, you pay per lead rather than per click, and the ads sit above standard results in many areas.
To appear, your business goes through Google’s screening checks covering identity, business registration and insurance. Leads are charged per qualifying call or message, and you can dispute leads that are clearly not genuine, such as wrong numbers or job seekers. Reviews on your Local Services profile affect how often you show, so the same review routine that helps your Google Business Profile helps here.
One limitation matters for roofers: the charge for a lead does not vary with job size, so a small gutter clean costs as much as a full re-roof enquiry. That is why we use Local Services Ads for broad demand and run standard search campaigns for high-value replacement work, where we control keywords, ads and landing pages. If your account is already live, our PPC audit checks both.
Pricing
How much does PPC for roofing companies cost?
Our roofing PPC management starts from £450 a month ex VAT. Ad spend is separate, paid directly to Google, and you control it.
| Account | Typical management fee | Typical ad spend |
|---|---|---|
| Local roofer, repairs focus | From £450 a month | £500 to £1,200 a month |
| Roofing company, repairs and replacements | Typically £600 to £850 a month | £1,200 to £3,000 a month |
| Domestic and commercial, wider area | Typically £850 to £1,200 a month | £3,000 a month and up |
Click costs and lead costs vary by town, season and service, so we give you a forecast after reviewing your area rather than a fixed promise. Our fee is flat, not a share of spend. See the pricing page for all services.
PPC and Google Ads
from £450/month
Management fee. Ad spend is paid direct to Google
What is includedSEO and AI search
from £595/month
Local and small business SEO, GEO and AEO included
What is includedAd rules
What rules apply to roofing adverts?
Standard UK advertising rules apply: every claim in an ad must be true and something you can prove. Roofing ads attract scrutiny because of doorstep and rogue trader concerns.
Claims such as “fully insured”, “10-year guarantee”, “no call-out charge”, “same-day repairs” or “cheapest in town” must be accurate and available to every customer who responds. Accreditation logos and names such as NFRC, CompetentRoofer or TrustMark should only appear if your membership is current. Google also rejects ads that make misleading or unavailable offers. We draft ads from your verified details and you, or whoever handles compliance in your business, approve every claim before it runs.
Why ProntX
Why roofers choose ProntX for PPC
We judge campaigns by signed roofing jobs, keep the account in your name and connect paid search to your SEO and website.
Recorded calls, honest quality
We listen to a sample of call recordings with your permission, so we know whether a campaign brings genuine homeowners or tyre-kickers, and adjust accordingly.
Paid and organic together
Search term data shows which roofing services convert, which guides our roofing SEO work so organic pages target proven demand.
Monthly, flat fee
No lock-in, no percentage of spend, no setup trap. Your account, history and audiences stay with you. See our main PPC services.
Free audit
See where your roofing ad budget is leaking
Give us read-only access and we will record a personal video audit within two working days, covering search terms, targeting and tracking.
ProntX has served more than 200 clients over six years. Request your free PPC audit or call 020 3048 4022.
How it works
What happens after you get in touch
- 01Free audit
We review your site, search visibility, ads and competitors, then send a short video walkthrough with the quickest wins.
Request audit - 02Plan and price
A one-page plan with goals, channels, timeline and a fixed monthly price. No surprises later.
See prices - 03Launch in weeks
Tracking first, then quick wins, then the bigger builds. You see progress in the first month.
See our work - 04Report and grow
Monthly report in plain English: leads, sales, cost per result and what we do next.
Talk to us
Same industry
More for roofers
Does Google Ads work for roofers?
It can work very well because people search for roofers when they have a problem and are ready to call. It fails when the account matches DIY searches, targets areas the crew does not cover or sends everyone to a generic homepage. With tight targeting, separate campaigns for repairs and replacements and proper call tracking, roofers can see clearly which ads bring paying jobs.
How much does a roofing lead cost on Google Ads?
It varies widely by town, season and service. Emergency repair clicks tend to cost more than gutter or fascia searches, and a planned re-roof lead is worth more than a small repair. Rather than quote an average that may not fit your area, we review click costs for your towns and give you a forecast before you commit any spend.
What budget do roofers need for PPC?
Most local roofers start with around £500 to £1,200 a month in ad spend, focused on their most profitable services and nearest towns. Firms covering a wider area or running commercial campaigns typically spend more. Our management starts from £450 a month on top, paid separately, and you can change your spend at any time.
Are Local Services Ads better than normal Google Ads for roofers?
They are different tools. Local Services Ads charge per lead and sit high on the page, which suits broad local demand, but the price per lead does not change with job size. Search ads give more control over keywords, ad text and landing pages, which suits high-value replacement work. Many roofers benefit from running both.
How do you stop roofing ads showing for DIY searches?
We build a negative keyword list before launch that excludes product, DIY, jobs and training searches, merchants and services you do not offer. Then we review the actual search terms every week and add new exclusions. We also restrict targeting to people located in your area, which removes a surprising amount of wasted spend.
Should roofing ads run 24 hours a day?
Only if someone can answer the phone around the clock. An emergency ad that goes to voicemail at midnight usually loses the job to the next roofer. We schedule urgent campaigns around your real availability and keep planned-work campaigns running longer, since those enquiries often come in by form in the evening.
Can PPC help after a storm?
Yes, it is one of the few channels that can respond within hours. We prepare storm campaigns in advance and raise budgets for urgent repair searches when severe weather is forecast, then reduce them once demand settles. Make sure your team can handle the extra calls before we turn the volume up.
Do I need a landing page for roofing ads?
It helps a lot. A page built for one job type, such as flat roof replacement, with photos, reviews, accreditations and a clear call button converts far better than a homepage. We can build pages within your site, or our web design for tradesmen team can create a new site.
Works well with
Related services
Free growth audit
Find out what is holding your growth back
Tell us about your business in four quick steps. Within two working days you get a short video audit of your website, search visibility and ads, with the three changes that would make the biggest difference.
- Personal video walkthrough, not an automated PDF
- Covers SEO, AI search, ads and conversion
- No obligation and no hard sell